Category: The Daily Promo

Frances Tulk-Hart

Who printed it?
Mixam.com

Who designed it?
I did, it is half the fun of it. I really love the process of seeing how all the writing, drawings and photos can make a story.

Tell me about the images?
This project started in the New Year. I initially wanted to make a zine and then it turned into a journal of sorts. Every two months the plan is to bring a new one out. The images in each zine/journal, shall we call it a zournal, are relevant to those two month. So this one is January and February. Photos I got back from the developer, doodles I did, work that was published, thoughts, all things that happened in those two months. I can cheat a little too. Like for instance there are two images in there that are from years ago but because I was teaching a class at RISD in January and was doing research for it I was allowed to use the images I was going to show my class as examples!

How many did you make?
I made 100 for now but might do another run. I’m also thinking about selling them so might need to print up a lot more.

How many times a year do you send out promos?
The plan will be to send out a new promo 6 times this year, every couple of months.

Do you think printed promos are effective for marketing your work?
This is the first time I have done a printed promo but the feed back i’m getting is that people are amazed and thankful to be actually holding and feeling something in their hand as opposed to staring at work on a screen. I’ll let you know at the end of the year how effective it was in getting me work!! Effectivness aside though, just doing them is enjoyable, I have so much fun working on them. It’s like a puzzle trying to figure out how my work all fits together. I re designed my website and made a book last year that was about 150 pages which is where I first realized how much I loved designing the book as much as doing the art that went in it. Also what is nice is that unlike instagram, which I use as a promotional platform, once I send these babies out into the world I have no idea if they will be seen and or appreciated. I let go of them, not worrying about likes or dislikes.

Danielle Atkins

Who printed it?
AMP in Nashville https://advocateprinting.net/

Who designed it?
HEW+Co. https://www.hewandco.com/

Tell me about the images?
The images I chose are from a whole range of my clients…editorial, cookbook & advertising.
I tried to pick images that could mix and match to give a sense of my overall style of work and be able to tailor to who I would be sending them too.

The Cocktail is from a bar in called Pearl Diver and was a part of a cover story for Nashville Lifestyles.
The slices of cake are from the cookbook Everyday Little Cakes.
The first portrait is of the sommelier & executive chef of Henrietta Red. I have been working with them since before the opened the restaurant and I really wanted to include women who are doing amazing in the restaurant industry.
The knife is from a cutlery company, Hammer Stahl, that is based out of Tennessee.
The next portrait is one of my absolute favorite images. It is from a shoot I did for The Local Palette on a group doing traditional Cajun boucherie. It was a great experience and seeing the entire animal being used was amazing.
The ribs were from a recipe shoot for Parade magazine.

How many did you make?
50 of each image and I send them out in sets of 3.

How many times a year do you send out promos?
This was the first time I have sent out promos in a while but I will do this twice a year.

Do you think printed promos are effective for marketing your work?
Yes! I think having something tangible can make all the difference in the world. I was able to get hired by a publication that was on the top of my wish list for new clients because of these promos. We are so used to looking at things on screens these days that being able to hold something physical is still special. I always notice when doing portfolio reviews or handing a promo to someone their reaction to it is much greater than just looking at the same image on a screen.

Gabriela Hasbun

Who printed it?
White Wolf Web Printers. From day one George had the vision to print this series on newsprint and he was on point.

Who designed it?
George McCalman of https://www.mccalman.co/

Tell me about the images?
The images are from two rodeos in California that I’ve been documenting on and off for the past ten years. One is the Bill Pickett Rodeo (an all-black rodeo) in Oakland, CA and the other is the Silver Buckle Rodeo in Taylorsville, CA. I attended my first rodeo back in 2007 in Oakland and the following year I took my RZ and that was that. All of the series is shot on film. I fell in love with the people, the fashion, the horses, and the landscape.

I love learning about this part of American culture that is so foreign to me. I am a fly on the wall with my favorite camera and a couple of lenses and nothing else. It’s majestic. With this promo, I wanted to create something that editors would keep or pin to their walls. I knew it was time to share work I am deeply connected to, especially personal work of mine they might not see me share regularly.

How many did you make?
1000 printed copies

How many times a year do you send out promos?
Once a year

Do you think printed promos are effective for marketing your work?
I think art departments are quite overwhelmed with email outreach these days so I’m hoping it’s nice for them to receive a thoughtfully designed and edited zine.

Sarah Rice

Who printed it?
Modern Postcard.

Who designed it?
HAM, out of Portsmouth, NH (haighandmartino.com). I’ve designed promos myself before and I hope I never do again, it makes all the difference in the world to put your work in the hands of really talented designers. I got new-everything with this promo – they designed a new business card, and redid my website so it matches what they came up with for my name.

Tell me about the images?
This image is pulled from a personal project of mine focused on 72 acres of land in Virginia, where people have been living communally for over 25 years. I’ve been making trips since 2011. I’ve never sent out a promo from that body of work though. I often make longer promos from commissioned work but this time around I wanted to send something that gets to the core of what my work is about in just one image – I like the challenge of distilling that down.

This specific frame came about after I decided to switch up my process. I had been shooting this project on one camera with one lens, no cropping. I started that way to give myself specific parameters to work within. But after years of that, one day I decided to use a much different lens and immediately made this image as a result. Rules are only helpful until they’re not I guess.

How many did you make?
This run was 250.

How many times a year do you send out promos?
In my work dreams I get them out 3-4 times a year, but in reality I would say definitely twice. Hopefully more.

Do you think printed promos are effective for marketing your work?
I do. I know people in the photo world are inundated with images, so it’s nice to have a way to remind them about your work, or introduce them to your work if you haven’t met yet. The promo process is fun because it’s so direct – this neat little package that I can create to represent me accurately and exactly shows up right at your desk. I also really appreciate the opportunity to create something new, especially this time around from a project I’ve spent so much time on. Promos, zines, prints, I find they all help me look at my work in a different way.

Andrew Kemmis

Who printed it?
It was printed by Newspaper Club.

Who designed it?
I did the design work myself. I have a pretty solid background in publication design so looked at this promo as a fun personal challenge. And I was eager to give the newspaper format a shot. I really like it.

Tell me about the images?
For the past four years I have been the lead photographer and photo team manager for VidCon US, a rather large and massively popular convention that takes place in Anaheim, CA each summer. Last year I think there were about 30,000 people in attendance. Each year the photo goal is a bit different, but usually it boils down to visually capturing the spirit of the convention. Seeing as how the audience tends to be mostly tweens and teens, there is never any lack of energy or excitement or pure, unbridled fun happening. It’s probably an exaggeration, but when I am there I constantly feel like I’m witnessing the front row of a Beatles concert. The days are long, but throughout the multi-day event I photograph everything from panel discussions to keynote speeches to spontaneous dance parties to arena concerts. There’s even a mock prom at the end that is outta’ this world. I absolutely love the energy, the variety and the access I have to it all.

Last year (VidCon 2018) the creative team at VidCon had a different idea for the images they wanted. Rather than repeat the same strategy of several photographers simply covering the event, we sent one shooter out to cover specific activations and general hype, and decided to have me set up a portrait studio in the back of house area, where all of the big name YouTube creators would be entering the building. VidCon’s COO, Colin Hickey had the brilliant idea of having a variety of animals on hand to entice the creators over to me … and it worked like crazy. So I found myself in the back corner of a huge convention center with some of YouTube’s biggest names … and puppies, goats, pigs, and bunnies. Absolutely surreal. I am completely in love with the experience and the images I created. Here is a link to a gallery of some of them: http://www.andrewkemmis.com/vidcon-portraits

How many did you make?
I made 50 of these.

How many times a year do you send out promos?
I send out promos about 1-2 times per year.

Do you think printed promos are effective for marketing your work?
I do think printed promos are effective. In my eyes, marketing always takes a multi-pronged approach, and print is a very strong and important part of the equation.

Kate Abbey

Who printed it?
ProCo in Sheffield, UK

Who designed it?
The wonderful Pete and Mark at Caslon&Co.

Tell me about the images?
Last year was my most prosperous year as far as great accounts/brands go, which meant I had very little time to concentrate on personal work. The result being a large crop of brands, which when ordered up, pretty much covered the alphabet. A few of my clients had commented on the strong brands I worked with, so it seemed natural to do a promo around this. The downside is I had lots of strong names with the same letter and could only show one and perhaps I wouldn’t have shown a weaker image on another letter, but had no other option – but as a collective group, the idea works and the concept pulls it altogether.

How many did you make?
I printed off 300 for my UK contacts and will do the same for NYC

How many times a year do you send out promos?
Historically, I’ve been terrible and do it every few years, but I so enjoyed doing this and the feedback has been worth the investment. It’s inspired me to do it 3 times a year, but possibly on a smaller scale for the next 2 mailouts. More recently, I’ve been able to fit in personal work, so the next promo will be based around that.

Do you think printed promos are effective for marketing your work?
Absolutely. My promo goes out to creatives who appreciate the tactile nature of a mailer and are the type who would smell the paper and study the manufacture of it, and file it away for future reference. It has to stand out if you’re wanting to capture someone’s attention in the sea of imagery. And besides all of that, it’s something I’ve enjoyed doing and love the results, so I get a thrill form the process too.

Darrin Haddad

Who printed it?
Bestype Imaging

Who designed it?
Joe Haddad

Tell me about the images?
I began this project with the conceptual focus on “Rocks, Paper, Scissors”. The game’s title has an obvious material parallel to stone, paper, and metal, subjects which align with my practice as a still life photographer. I took the material focus as an opportunity to strip back and abstract my usual approach, pushing the combinations of flat and reflective material into extreme geometry. The cyclic nature of the game, however, has another connection. I worked in tandem with my designer on this project, delivering ranges of compositions and angles on each subject as the shoot progressed. He would, in turn, punch in on the subject, further cropping and abstracting each piece of metal or paper until the composition for the book felt completely different from my initial shots. These crops would then inform my new explorations of each composition. In this way we had a back and forth, where each of our practices informs the other.

How many did you make?
500

How many times a year do you send out promos?
This is the first one in a series that I plan on sending out every 6 months.

Do you think printed promos are effective for marketing your work?
Yes. Printed pieces are great way to reach creatives who wouldn’t ordinarily see your work. It’s also an opportunity to showcase an interesting personal project or a long-term collaboration. In the end, any way of getting your images in front of prospective creatives is an opportunity not to be dismissed.

Ian Bates

Who printed it?
Smartpress out of Minnesota.

Who designed it?
I’m not a designer at all but did it myself.

Tell me about the images?
The images are from commissions and personal work from 2018. I thought my first promo of the year would be my version of the “best 9” Instagram trend. I wanted to highlight pictures I made from the commissions and see how they worked with my own work. This year, more than ever, I tried to make work that I wanted to make for commisisons. Because of that, I think it feels cohesive.

How many did you make?
I printed 400.

How many times a year do you send out promos?
It really depends on how much work I am getting. You kind of need new work to make promos, at least in my mind. I try to keep them current since I want people to hire me for the work I’m currently interested in making. That said, I want to be consistent in my face of promos. I think every 2-3 months is a good pace. Not too much, not too little.

Do you think printed promos are effective for marketing your work?
Promos are good at breaking the ice with new connections but also showing editors that you already work with that you do care and it’s not just a paycheck. I wouldn’t take the time and money to do all this if it was all for the money. I’d get a job.

Joe Buglewicz

Who printed it?
Magcloud (8.25”x5.25” digest)

Who designed it?
Self-designed

Tell me about the images?
Got a call from Brent Lewis at The New York Times, and he wanted to try something a little different covering the Consumer Electronics Show here in Vegas. We thought about it for a day then came up with doing multiple exposures in addition to a little video and traditional stills…huge props to Brent for green-lighting everything.

Speed was a factor (had to file a few times during the day) so all multiple exposures were done in camera in real time…basically find a scene/backdrop, take a picture, find another scene to layer over, take a picture, etc. Most frames consisted of 2-5 exposures. Other edits I would pick one scene and shoot several images in succession for a bit of motion.

Was only commissioned by NYT for one day, but between other CES shoots kept at it to build the edit up a bit more.

How many did you make?
120 + 1 proof for color corrections…shorter, more targeted run to keep costs down.

How many times a year do you send out promos?
Try for seasonally, but if a cool shoot comes up that works as a promo I’ll get something out a little quicker.

Do you think printed promos are effective for marketing your work?
Absolutely, especially being in a smaller/medium-sized market. Moved to Vegas about a year ago and aside from emailing with editors I regularly work with, I needed a way to get the word out that didn’t involve email/internet/travel. Plus if you’re targeted and lean with costs it’s low risk, high reward…one small run can yield several jobs, which pays for the promo and then some.

Natasha Lee

Who printed it?
The Newspaper Club, a UK-based printing company.

Who designed it?
I did (prior to photography, my background was in design/art direction for fashion and entertainment companies).

Tell me about the images?
The images are a combination of work from assignment, personal projects, and personal travel. The Tahiti images were from an assignment for Hemispheres Magazine last year; a few were selects and others were outtakes I liked and felt told their own story. Earlier that year, I shot a personal project on an eco-durian farm in Penang, Malaysia that will be in an upcoming issue of an indie magazine called Compound Butter – a few of the images are from that series. Others are from personal travels when I’m simply exploring and capturing subjects and spaces that catch my eye.

How many did you make?
150 – i mailed out about 100 and kept the rest for meetings/reviews

How many times a year do you send out promos?
1-3

Do you think printed promos are effective for marketing your work?
I’m actually wondering that myself right now! ! I’ve always thought it was a good way to communicate your style of work but was at an APA event just a few days ago where the art buyers on the panel all mentioned how much they use Instagram to find photographers. So I’d be curious to hear from others about what they think of the future of the printed promo and if it’ll become obsolete in our increasingly digital world. But personally, I love sharing my work in printed format to photo editors/art directors, especially since I have a huge passion for travel editorial and visual storytelling. For me, creating printed pieces gives me complete control of a story I want to tell and the audience I want to tell it to, beyond the limitations of an on-screen square.

Marc Morrison

Who printed it?
Mike Stitt over at Agency Access. I have to say the reason I printed with AA is because of Mike. He is great to work with, creative, really knows his craft and best of all he is super easy to communicate with.

Who designed it?
Actually, it was me.

Tell me about the images?
My primary goal was to find images interesting enough to convince art buyers to open the envelope.

In looking over my recent body of work, I decided to make the entire promo about a particular project in Malaysia I recently shot during a corporate library campaign. By selecting all the images from the same body of work, maintaining continuity throughout the mailer was much easier to manage. I like to think of myself as a portrait photographer—but the portraits do not always have to be living beings. I try to bring a sort of portrait style to even inanimate objects.

I had a very difficult time editing through the images of people as the Malaysian crew were all so lovely to photograph and beyond gracious in their willingness to perform any task we asked. The crew was also beautifully dressed in bright yellow coveralls during their shift and colorful traditional baju melayu (Malay shirt) during their off hours.

Probably the most difficult task was selecting four images from a solid two weeks of shooting. It’s not that every photo was extraordinary, but there were enough nice ones to make it a challenge.

How many did you make?
We printed 500. 450 were sent to a very specifically-researched contact list created by our production manager, and 50 were reserved for handouts at portfolio reviews and client meetings. (I greatly underestimated the number for handouts however—live and learn.)

How many times a year do you send out promos?
My goal is to try and send out 4 promos per year—“try” is the key word here. I shoot a number of different subjects and have found it almost impossible to create a single promo that will appeal to the different types of markets in which I shoot. Working out an effective marketing plan to address this issue has been proving to be a bit of a challenge and still a work in progress.

Do you think printed promos are effective for marketing your work?
I believe any positive opportunity for creatives to see a photographer’s work is an opportunity to take advantage of. Research up front to make certain your work is being sent to the proper creative outlets is key. On a personal note, this is my first promo showcasing the industrial side of my photography. Much to my delight, I received a commission from a new client shortly after mailing. I’m certain the job came about because it landed on the right desk at the right time. Luck and timing help—and I’ll take it! I cannot help but be cautiously optimistic about printed promos—besides I still love printed work.

Cody O’Loughlin

Who printed it?
I used Smartpress to print this set. They’re great to work with during the proofing and mock up process, and offer plenty of quality paper options.

Who designed it?
I designed the promo myself with the help of my wife, Nicole, who has an excellent eye for design. I wanted to do a tri-fold in square format because it sequences a bit like a book. I also thought it was neat to have the portrait of Braxton in a diptych as well as a tryptic when the promo is fully unfolded.

Tell me about the images?
This promo was from a shoot I did with Laura O’Neil at the New York Times featuring jazz-legend and composer Anthony Braxton. Braxton is in his fourth year of writing an opera at his home studio in CT. He’s composing and transcribing the opera on hundreds of oversized, handwritten pages that are meticulously stacked in his studio. I photographed the score and rearranged Braxton’s own handwriting for the font and text in my promo. I love how precise and unique his style is and thought using his own penmanship would help tell his story.

How many did you make?
150

How many times a year do you send out promos?
I send out promos two or three times a year, or when I have new projects I’m excited about sharing. I write personal notes for each one and send them out to specific editors I’m keen to work with.

Do you think printed promos are effective for marketing your work?
I have found that over time thoughtful printed pieces do go a long way with editors. I’ve received lots of positive feedback and think marketing this way has been a big part in landing gigs for clients like the Times. I’m always grateful when editors take the time to reach out in response to my promos – it’s a great way to build relationships and collaborate on assignments.

Who printed it?
Dreamworks Graphic Communications — https://www.dreamworks-gc.com

Who designed it?
Lisa Itzkowitz http://litzko.com

Tell me about the images?
I never imagined myself as a mother, but when my husband and I decided to have a child together it really opened up a whole new path in life for me both personally and creatively.

In my early 20s, all I wanted was to travel the world. I couldn’t get enough – soaking up different cultures, meeting new people, observing and photographing different approaches to life. In my later 20s and 30s, I took a break from traveling and was incredibly focused on career development. When I had my first son at 35, I felt like a foreign exchange student as a parent, totally out of my element with limited tools and language skills, and I fell in love with it.

I began photographing my Dad Time series shortly after my second son was born in 2013. Since my husband really became a full time dad at that point, we both started seeing the world through the lens of fatherhood which informed much of the early images. I also enjoyed documenting and directing other dads in scenarios that spoke about their own particular styles of parenting. I was still at a comfortable distance as the observer.

When my third son was born in late 2016, my world was in minor chaos. Taking almost no time off to keep my business running smoothly, I was lucky to spend a few hours a day with the new baby, with any of my kids really. My husband was holding everything together, we would wave and smile as we passed in the night.

I finally felt compelled to explore motherhood visually. My point of view was now more firmly developed, I feel less like a foreigner, more like an expat giving directions.

Many of the images in the Mom Time series come from deeply personal experiences. I have cleaned up my children when covered in food of every kind. I have used my breast pump on my way to work. I have tried to distract children during an unexpected client call. I have stolen a moment to watch TV while the rest of my family is asleep. Photography has helped me process and find humor in the difficulty of parenting.

How many did you make?
We printed 1000 – about 850 to mail and the rest to hand out during in person meetings as needed.

How many times a year do you send out promos?
We do a large mailing like this at the beginning of each year and probably 2-3 postcards or other mailings throughout the year.

Do you think printed promos are effective for marketing your work?
Yes, yes, yes! I don’t have an agent so I have to really fine tune my hustle in getting the word out. I am constantly trying to showcase my personal style and vision in a way that engages with clients. This helps them keep me in mind for projects that would be a good fit for my work.

Ramona Rosales

Who printed it?
AW Litho x Clear Image

I use a broker (AW Litho) who finds the best partners & sourcing materials (with budget in mind). Clear Image was the best fit for this project, They have previously printed my promos and I can always count on them for the best equipment and care for detail.

Who designed it?
Boyfriend.Studio

This was in conjunction with a redesign of my website. The partner team designed the new website, promo booklet, and logo. There is an additional poster is production.

Tell me about the images?
I made a selection of my favorite new work that best showcases what I do and illustrates the type of projects I hope to do in the future. I love to weave color narrative within my promos which is an approach I use for my website, printed portfolio and social media feeds. All of the images are from recent editorial assignments, except for the back cover which is a personal project. The cover is of actor Samira Wiley (shot for Bustle), I wanted to start with a strong image and she just draws you into her gaze. I follow this with two images of Troye Sivan and Grace Vanderwaal, both shot for Billboard Magazine, next to comedian Sarah Silverman (for Bust Magazine). Using design elements in each layout we took take cues from the color used in each image, including the green from the outdoor location featuring rapper Lil Wayne and the sky gradation with the portrait of Emma Stone. Keeping things asymmetrical but simple, we included an image of Grammy-nominated musician Anderson Paak followed by Jessica Chastain and Rapper & Actor Joey Bada$$. Majority of my assignments are entertainment and celebrity based. It’s my priority to share my approach to portraiture and versatility with talent.

How many did you make?
1700, 1500 sent to handpicked contact list made by rep and my own research. 200 are hand given at meetings and at promotional events my rep attends.

How many times a year do you send out promos?
1-2 year

Do you think printed promos are effective for marketing your work?
I think any attempt at getting your work in front of creatives is effective, its another opportunity for your name and your work to be seen by potential clients. With the over saturation of social media, a tangible piece is almost a breath of fresh air, especially to creatives still working with printed production. There are some things that can’t be achieved digitally and this approach has so much potential to spark interest on a different level, beyond scrolling up a feed. I believe creatives are receptive & appreciative of good design and images, especially if you target people who you are aligned with your type of photography & aesthetic. A little bit of homework can go a long way to save you time (and money) by researching your list of clients who you estimate are a good fit creatively.

Jason Myers

Why did you decide to make a non-traditional promo?
I’ve always felt like I’m a pretty diverse photographer when it comes to genre, however, most people associate me as a portrait photographer. Having shot editorial and advertising work for many different clients over the years I was realizing I was missing more lifestyle opportunities recently and wanted to be sure clients knew I could shoot and enjoyed shooting lifestyle type work. We planned a personal Fall camping shoot at a friends farm just outside of Nashville and with the help of talent, wardrobe styling, prop styling and HMUA from AMAX a local agency, we shot a full day in November 2018 for fun to have something for my book and to show potential clients that I was capable of more than what they had seen previously. I enjoy shooting and collaborating period. I wanted my past clients, current clients, and future clients to know I could create the lifestyle imagery they often asked for but hadn’t seen much of in my portfolios.

After the shoot, Laurel and I decided very quickly that there was more to this shoot than simply getting images and tossing them on a print mailer or adding to the website. When I moved to Nashville in 2014 I made (with the help of some very talented friends) the “Fresh from Florida” promo announcing my move from Florida. It was ambitious but it paid off, getting me additional looks at my site, meetings beyond the people I sent the promo too and ultimately work.

This was a similar goal. Package the work in a way that was consistent with the shoot, my brand and get as many industry eyeballs on it as possible.

Laurel came up with the cooler idea and it’s red/white colors similarly matched my brand/logo. We worked with a local printer for the 5×5 folded promo (JIVE) and the custom bandanas designed by Lure Nashville and printed by Friendly Arctic. The Goo Goo Clusters which was founded in Nashville in 1912 was custom made with a smore’s flavor to compliment the campfire vibe. Inexpensive blankets were sourced from Academy Sports & Outdoors and the tin/metal cups from Amazon. All stickers were made by Sticker Mule.

At the end of the day, the goal was simply to break through the noise for just a minute and provide some folks with a fun gift to compliment the sharing of new work. We shipped the promos out on December 13th.

Who printed it?
The printed promo was done by a local printer here in Nashville called JIVE, A Printworks Studio.

Who designed it?
The layout and design of the actual the printed promo were done by my studio manager/assistant Laurel Higman. Overall concept and ideation were done by myself and Laurel.

Tell me about the images?
The promo images were shot towards the end of the day and we had started getting low on light. An earlier couple setups just didn’t have the camping feel I was going for. This end of day vibe was what I had envisioned and worked perfectly for my needs. Everything was pretty organic once our prop stylist, Angel Beddoe from AMAX set everything up. We shot all day and the crew and talent were equally enjoying themselves which was also a goal for everyone involved. As someone who typically uses a lot of strobes and likes to shape and craft light, this was a fun change of pace. We shot a lot but the edit is very tight.

How many did you make?
We made 50 “Happy Camper” promos that were sent to 48 individual art buyers/producers across the country. The other two were sent to A Photo Editor and PDN. The decision of whom to send these too was strategic also as I wanted them to get to people whom I thought I’d be an asset for or be an asset for them again if I’ve worked with them previously.

How many times a year do you send out promos?
I haven’t sent out a promo like this for a few years and honestly have backslidden a bit on sending print mailers also. I feel like staying on top of mind for clients is the goal and this year I’m focused to do that in any unique way possible.

Do you think printed promos are effective for marketing your work?
I believe in traditional mailed, printed promos however I want my clients to know I’m thinking a little outside of the box and willing to take the extra risk to ensure we get something great if we work together. There’s a place for the traditionally printed mailers, I just wanted this to be something talked about for a while longer.

What about the return on investment for an expensive promo like this?
Hopefully, someone is reading this right now or received the promo and wants to give me an opportunity so I can say the return was directly related to the promo. Please feel free to hire me! That said, as most folks know a single mailer, email blast or promo isn’t likely to get you immediate work. It’s the continual efforts to stay on top of mind and do something unique showcasing your work that gets people to associate with your brand. Folks always want to know the costs. These cost about $28 dollars each plus shipping (largest single cost averaging about $16 each). So yes, this was not a cheap endeavor however I see it as an investment. I could have bought a new lens or gear but wanted to invest in my marketing. Will that gear get me new clients? Doubtful. Will these promos get me new clients? Possibly.

I’m not afraid of risk when that risk is shooting something for myself and sharing it in a fun way with other creatives. That’s an immediate reward for me and I’m proud and thankful of the career I’ve built by rolling the dice every once in a while on showcasing my work.

Sam McGuire

Who printed it?
Newspaper Club (Digital Tabloid, 55gsm paper). I got a test done of the 90gsm bright and it looked really clean and amazing but the 55gsm added some nice contrast and a bit of grain, plus the paper has some grit to it and this nice paper smell… as dumb as that sounds.

Who Designed it?
My friend Jon San Nicolas at The Line Four – @jonsannicolas @thelinefour and then my rep Emily Heller @jellybeanreps helped with the photo editing.

Tell me about the images?
I spent most of my life shooting for magazines and making ‘zines. I would see other people’s promo’s and try to emulate it but had trouble wrapping my head around a handful of images that didn’t correlate with each other as part of a story or an assignment. I’d try, get frustrated and ultimately talk myself out of sending it. I would see other people’s promo’s on this website, and other places and think wow those look so cool I’m gonna try again and I’d piece together some stuff and it would just frustrate me and off to the bar I’d go.

I recently signed with a new agent and the ‘ole promo talk came up and I just tried to think of it in a different way this go around so I just came up with doing a promo sort of like a ‘zine I’d make as a kid and have it revolve around a season and have one of my favorite songs as the title/theme. I feel like music is similar to photography in that it can capture a moment without literally describing it and I really love the Belle and Sebastion song “I know where the summer goes.” It’s just a song that embodies this meandering summer feeling like in August where it’s just hot, stagnant and a part of you is exhausted from doing so much so you’re a bit lazy, a bit nostalgic, and a bit knowing you need to take advantage of the waining weather. It helped put a mood to a promo, and give it direction as if it were an editorial/commercial assignment. So I’d go on shoots, put some images aside from the shoot, sometimes there’d be a moment I’d think “oh this could be good for the promo…” and go shoot. Don’t know why giving it a theme helped but it really did.

How many did you make?
I made 500.

How many times a year do you send out promos?
Honestly, this is the first promo I’ve ever done. I would do email promos to clients I’d worked with maybe once every two months to check in but, always got stuck on the printed promo. I want to send some version of one every season, so four a year. Some maybe not this big but, not sure. I love seasons, I grew up in Iowa, life changes so much season to season and so I think it works as a cool theme for a zine/promo.

Do you think printed promos are effective for marketing your work?
For sure. I had a meeting at an ad agency and when I left I just gave the photo producer a copy and you could tell she was excited to have a printed thing. She said “oh great I’ll share this with the other creatives,” and then a few of the creatives got in touch and I just don’t know if stuff like that would happen with an email. I ended up getting a great response which has been amazing and surprising.

I just got burnt on emails, and I’ve been trying to grow my client base and get new work and so, I got a bit burnt trying to reach out, getting places but very slowly. I would shoot so much, and there’s only so much room on a website so, I just wanted to make something I was hyped on and then send it out and see what would happen. I think with a printed piece you can use your voice much more. If this were printed in glossy it would be a totally different promo – but you can’t do that with emails like you can’t make an email glossy, matte or newsprint, there just all the same.

Hannele Lahti

Who printed it?
smartpress.com

Who designed it?
David Labrozzi, my in-house designer/artist/husband, put it together. Nadia Hughes and Lori Franklin, from the Nat Geo Image Collection, helped me edit the images.

Tell me about the images?
The images are from my most recent personal project: The Office Dogs of Capitol Hill. The project came about after the 2016 election and my curiosity about culture on Capitol Hill. I’ve lived in DC for my entire career but never spent much time photographing politics. Since I specialize in animal photography, mainly dogs, this subject matter was a perfect fit and gave me access to Congressional offices. Everyone loves dogs, even politicians. The full project can be viewed here: https://www.adogphotographer.com/Projects/Political-Pups

How many did you make?
I made 100 copies and sent out 65. The rest I’ll hand out at portfolio reviews and client meetings. I keep my mailing list small and specific.

How many times a year do you send out promos?
I typically send out postcards 2-3 times a year and a more involved promo, like this booklet, once a year.

Do you think printed promos are effective for marketing your work?
I think they are an effective part of a marketing plan that also includes e-mails/newsletters, social media, and in-person meetings. It depends on who you are trying to reach.

Rob Daly

Who printed it?
I researched quite a bit and decided on Mixam, an online service. It was fast, affordable, and I am quite happy with the quality.

Who designed it?
Myself and my assistant, Art Davison, designed it in Photoshop and InDesign.

Tell me about the images?
This particular promo was created with the specific intention of sending to photo reps and advertising agencies. I’m actively looking for a new agent, so this is a good opportunity to share some current athletic and fashion campaigns that I feel is a good representation of how I shoot fashion, movement and portraiture with an editorial and advertising direction.

This selection of images has an element of restraint and ease, yet are also dynamic and explosive. I wanted to include both studio and location work, with clean technical proficiency and strong compositional value. When I look at this collection, I first and foremost feel so grateful for the incredible individuals I get to work with that give so much of themselves, as well as the talented teams I’ve had the honor to work alongside. However, I also feel I have already grown so much, that these images represent the starting point for what I do next. My intention is to create timeless, unique imagery, while continually pushing myself to go beyond my comfort zone.

I find the shoots that are most satisfying are those where I shoot for the client, but honor my journey as a photographer and push the limits that ultimately create growth as both a photographer and an individual. It’s easy to get caught in the act of comparison with thousands of images thrust upon us every day. As photographers, I feel one of the most important things is to respect your unique journey and find your own vision… because at the end of the day, do you just want to create some pretty pictures or do you want explore what is unique to you and only you?

How many did you make?
I started out with 50, mailing some and hand delivering most of them myself when I was shooting in NY.

How many times a year do you send out promos?
To be honest, this is one of the first ones in a long time. I am guilty of being a perfectionist, which tends to delay things like this promo getting out the door. I am acutely aware of how it holds me back and is something I want to work on.

Do you think printed promos are effective for marketing your work?
I absolutely believe so. Anyone taking a break from their screens and looking at beautiful, tangible imagery has to get noticed. I have gotten a lot of great feedback from this particular promo. I also think so much is learned from the simple act of creating the promo. You are forced to objectively look at your portfolio, identify what you feel are the best images for the purpose, which often brings light to what your portfolio is missing, where improvements can be made and most importantly, what direction you want to work towards.