Category "The Daily Promo"

The Daily Promo – Nathan Seabrook

- - The Daily Promo

Screen Shot 2015-11-28 at 2.57.39 PM Screen Shot 2015-11-28 at 2.57.31 PM

 

Nathan Seabrook

Who printed it?
4 x 6.com

Who designed it?
I did. The back is an image of the backdrop from the front image. So if the sweep had some subtle gradient it would be the same. The design formed once I had the images. I just kept it simple really.

Who edited the images?
On the shoot day stylist Chuck Luter and I knew the ones that worked, so that was the initial edit. After that i whittled it down myself.

How many did you make?
About 250 sets. There are different ones also. I printed 7 of the series so some people have different sets. Maybe you can play swapsies one day . Ha!

How many times a year do you send out promos?
Two or three times a year.

How did the idea come about?
The initial idea came from seeing a maintenance man painting a ledge in a park. He walked past me with paint covering his roller, his hand and going up his wrist. He had just dunked everything in a massive bucket of paint, he didn’t care! Awesome.

The Daily Promo: JD White

- - The Daily Promo

Screen Shot 2015-11-22 at 7.26.44 PM
Screen Shot 2015-11-22 at 7.26.52 PM

JD White


Who printed it?
Moo.com

Who designed it?
My good friend Craig Wheat did my logo a while back but I designed the cards myself.

Who edited the images?
I edited these 5 down from my current 20 image printed portfolio.

How many did you make?
I made a short run of 20 cards for each image as this was my first go at a promo. Some people received all 5 cards, some got 3 and then I also sent out a few singles. There was 33 total recipients of the promo.

How many times a year do you send out promos?
I’m really not sure yet. This was my first run and it was very small so I’m curious to see what happens if I send out 400. I’d like to do at least 4 promos a year but doing 12 small runs sounds fun too!

What have you learned from sending out promos?
As I mentioned before, this was my first run at any sort of promo. I had sent out a few emails prior to these postcards but this was my first attempt at getting my name out there without taking much of a financial hit. The month before sending these out I decided to go freelance. So you can say this was my attempt at getting me out of the “ohh crap” moment and getting my hustle on. Shortly after sending these out, I got booked for a couple jobs with local agencies. None of them had received the promos yet. I do feel that getting the cards out there had something to do with getting these jobs. I have learned a lot from this first mailer, for example how they can reach a bigger audience just by sending one to Rob. Also, sending good photos and vibes out into the universe can never hurt.

The Daily Promo: Andrew Kornylak

- - The Daily Promo

AK2015FallPromo1

AK2015FallPromo2

AK2015FallPromo3

AK2015FallPromo4

AK2015FallPromo5

AK2015FallPromo6

Andrew Kornylak

Who printed it?
Universal Printing in Durham, NC

Who designed it? Who edited the images?
Peter Dennen of Pedro+Jackie guided the edit and design of this piece.

How many did you make?
150

How many times a year do you send out promos?
I try to stick to e-promos once a month through Yodelist and a twice-yearly print promo.

How did this project come about?
The “Southern Climbers” portraits came from a personal series I shot during the 2014 season of the Triple Crown Bouldering Series. It’s the largest outdoor climbing competition in the country and spans three events over three months every autumn in the Southeast US. I’ve been competing in and shooting at these competitions since 1996, and it’s kind of a crossroads of the Southern climbing scene with big name international climbers who migrate through every year. I painted a series of backdrops that I could lug around the cliffs with a bunch of lights and a pile of film and digital cameras. I made portraits of hundreds of climbers, spectators, vendors, and a biker gang who showed up for the fellowship and free beer. Climber and photographer Erik Danielson was instrumental in making this big setup work and making the light sing every time.

Peter Dennen of Pedro+Jackie edited the project down to something that would fit in a 12-page booklet. We went with a very simple design. I proofed it using an inkjet printer myself and Universal Printing in Durham did a superb job matching these proofs to the final 4-color booklet.

The Daily Promo: Tuan Lee

- - The Daily Promo

Tuan_Lee_Promo_4543

 

 


Tuan_Lee_Promo_4532 Tuan_Lee_Promo_4533 Tuan_Lee_Promo_4534 Tuan_Lee_Promo_4535 Tuan_Lee_Promo_4537 Tuan_Lee_Promo_4538 Tuan_Lee_Promo_4539 Tuan_Lee_Promo_4540 Tuan_Lee_Promo_4541 Tuan_Lee_Promo_4542

Tuan_Lee_Promo_4528

 

Tuan Lee


Who printed it?
I printed with Jennifer O’Neill at Marina Graphics. Very experienced and supportive throughout the entire process.

Who designed it?
David Hsia, a design director here in LA and happens to my buddy.

Who edited the images?
David and I did the final edit together, but I did consider some input from some consultants.

How many did you make?
I printed 500.

How many times a year do you send out promos?
I do one substantial promo like this piece once a year. Then I’ll send out single sheet promos as support and as new work gets created.

Tell us about the pacing of the promo.
Well, there is an easter egg built into the design of this promo. If you notice, its not blinded. Yes, it flips like a traditional book, but its also a series of double sided posters! And they keep their relationships together either way, sports or traditional fashion. (Although, there are two spreads that are exceptions.) That way my audience can select what they want. And we wanted to show how much thought and planning went into this. The hope is that it’s associated with how much thought and process I put into my work.

The Daily Promo: Tom Hussey

- - The Daily Promo

Screen Shot 2015-10-25 at 4.53.29 PM

Screen Shot 2015-10-25 at 4.53.11 PM

Tom Hussey


Who printed it?
I printed the images in house on a really nice feeling Red River paper.

Who designed it?
The concept for the promo series came from my Producer, Patty Hudson and I.  The envelope design is by Craig Carl and the copy is by Diane Carl.

Who edited the images?
I did.

How many did you make?
 Each “Mini Promo” is limited to an edition printing of 450.

How many times a year do you send out promos?
We send things out twelve times a year of various types and various quantities.

Why did you choose to do a mini print? I enjoyed how something so small could have such a large impact.
As the size of the standard cubical shrinks in the ad agency world, we thought it would be good to send a Mini promo.  I thought if we sent a really nicely printed, and yet smaller size piece of art, it would offer the creatives an opportunity to have a Mini gallery of my work.  That’s what it’s all about . . . keeping my brand in front of creatives and giving them something special and beautiful to look at.

The Daily Promo: Meredith Jenks

- - The Daily Promo


Screen Shot 2015-10-18 at 9.36.45 AM Screen Shot 2015-10-18 at 9.36.54 AM Screen Shot 2015-10-18 at 9.37.00 AM Screen Shot 2015-10-18 at 9.37.05 AM Screen Shot 2015-10-18 at 9.37.11 AM Screen Shot 2015-10-18 at 9.37.17 AM Screen Shot 2015-10-18 at 9.37.23 AM Screen Shot 2015-10-18 at 9.37.28 AM Screen Shot 2015-10-18 at 9.37.33 AM Screen Shot 2015-10-18 at 9.37.39 AM Screen Shot 2015-10-18 at 9.37.44 AM
Meredith Jenks


Who printed it?

NOVA in Brooklyn. It’s nice because I can actually go to the press check. I’ve been printing my promos there for the last three years. Michael Artale is my contact, he is super patient and easy to work with.

Who designed it?
My studio mate Kristian Henson. He designed my promo last year too. I like working with him because I don’t feel shy telling him if something isn’t quite working and he takes my input and makes it even better.

Who edited the images?
Kristian and I worked on the edit together. I wanted to showcase some of my quieter work. People know me for poppy energetic photos so I wanted to show a bit of the other side in this piece.

How many did you make?
2000

How many times a year do you send out promos?
1 big piece a year and sometimes, additionally, I’ll send a postcard. My agency apostrophe makes a couple promo pieces a year as well.

Have you seen direct feedback from your promos?
Last year I did a poster and got direct feedback in that I was rewarded an ad job because the art buyer received my promo and had it on her wall. That client hired me 3 times over the course of last year so the cost of that promo was paid for many times over. It is scary to spend that much money on something not knowing whether anyone is going to look at it at all, but I definitely believe in the saying “you have to spend money to make money”.

The Daily Promo – Kevin Arnold

- - The Daily Promo

Screen Shot 2015-10-11 at 8.52.27 PM Screen Shot 2015-10-11 at 8.52.36 PM Screen Shot 2015-10-11 at 8.52.44 PM Screen Shot 2015-10-11 at 8.52.49 PM

Kevin Arnold

Who printed it?
It was printed by Hemlock Printers in Vancouver.

Who designed it?
Peter Ladd, who’s is a partner in Pendo Creative in Vancouver. I also worked with them on creating my new identity and website last year as well as the little photo man.

Who edited the images?
The promo grew out of me wanting to use the inside image. Peter and I did an initial edit on the additional images, and then I looped in my wife, Brooke. She is my go-to editor for portfolios and promos. Not only does she have a great eye for editing, but she also understands who I am and what I’m about as a photographer (sometimes better than I do myself).  She is amazing at being very honest with me if an image just doesn’t cut it. I can’t say I’m always as amazing at taking that advice, but between us the edits usually balance out perfectly.

How many did you make?
We sent out 500 to a select list of people that I really want to work with. I might do a second run of another 500 because it was so well received.

How many times a year do you send out promos?
It’s not always consistent, but I try to get something out twice a year.

How did this promo develop?
This was a fun promo because the concept for the promo grew out of an image I wanted to use rather than the other way round. More typically, one would create a promo and then select the images for it. I shot the inside photo of my friend Shea sitting in a redwood, when we were working together in California last year. I’ve always really liked it personally, but it wasn’t until much later that I decided to include it in my portfolio. As soon as I did it started to really resonate with people. My rep, Cynthia Held, was on the road showing my book in New York and Chicago, and she called me up right after that trip to tell me how much people were responding to that particular image. I knew I wanted to put it out there more and also knew I wanted it to be bigger than a typical postcard image. Something people might hold onto for a bit. The other images used in the promo were shot while I was doing a series of personal work in Tofino, British Columbia, so it’s a very personal promo overall. In the past, I’ve usually shown more client work on my promos because they are going out to potential clients.  I love this new promo because it turns that idea on it’s head. I’m interested right now in showing work that truly reflects who I am, what I love to shoot, and where I’m headed. I want my potential clients to see that work up front because I want them to be inspired by it and then collaborate with me to create something in the same vein for the clients.

The Daily Promo: Isamu Sawa

- - The Daily Promo

Screen Shot 2015-09-17 at 12.51.34 PM Screen Shot 2015-09-17 at 12.51.39 PM Screen Shot 2015-09-17 at 12.51.46 PM Screen Shot 2015-09-17 at 12.52.00 PM

Invite is below  to his show here for this show: www.withoutwater.com.au

WITHOUTWATER_1

Isamu Sawa Photography

Who printed it?
It was printed by Bambra Press one of many generous sponsors for my recent solo exhibition “Without Water” and printed on paper supplied by K.W. Doggett both situated in Melbourne Australia.

Who designed it?
It was designed by Creative Director Derek Samuel who created all the collateral for the project including invites, exhibition banners and website (www.withoutwater.com.au)

Who edited the images?
I personally selected the images and subsequent layouts were created by Derek Samuel

How many did you make?
200. To coincide with a vast digital email marketing campaign to promote the exhibition, around 25 were sent out as special promotional invites with a bespoke ‘invite wrap’ to certain influential people such as bloggers, traditional and digital media outlets, editors of interior/lifestyle magazines and certain Instagrammers with particularly large following to generate publicity regarding the project/exhibtion. I wanted to send out something tangible and eye-catching with longevity that people could keep, pass around and leave on their coffee tables. The remaining copies were sold at the exhibition. The exhibition was a resounding success with tremendous media coverage, over 200 people on opening night and many Limited Edition prints sold.

How many times a year do you send out promos?
My agent Hart & Co and I send out digital mail-outs several times a year but this is the first time in many years that I decided to do a printed piece. Based on the amazing feedback I’ve received I will certainly be doing more in the near future.

 

The Daily Promo: Alexander Thompson

- - The Daily Promo

Screen Shot 2015-09-17 at 12.49.09 PM Screen Shot 2015-09-17 at 12.49.14 PM Screen Shot 2015-09-17 at 12.49.19 PM

 Alex Thompson 

Who printed it?
I had the photos printed at Samy’s Camera, here in Los Angeles. All of the images are printed on Fujicolor Professional matte photo paper. I cut small slits into the pages of the book in order to fit the photos in.

Who designed it?
I did all of the editing and design for the promo. Although, I initially got the idea from photographer Jody Rogac. In a video, she pulled out a similar looking book of Polaroids with the corners taped down. There were quite a few other differences but the basic idea of a DIY book filled with actual prints, as opposed to images printed directly on the paper, was based on her own. I knew I had to make a book myself in order to keep the spirit of the project alive.

How many did you make?
For this run, I only made 20 books, including the books I promised to those involved. I wanted to keep the recipients to a minimum in order to create a more exclusive feel and also, to show that those who received it, are important to my development as a photographer or inspire me in some way. Basically, I wanted this promo to come across as more personal than, say, a postcard would.

How many times a year do you send out promos?
Previously, I would send out a medium sized postcard every 3-4 months but I’m currently experimenting with monthly postcards and quarterly book promos, such as the Builders book. Possibly a Year-in-Review book too!

Tell us about how this project got started.
The project as a whole was inspired kind of out of nowhere. I was exploring many different possibilities for a personal project but nothing really stuck until I had the idea of shooting a model here in Los Angeles working on cars in his garage (he also rebuilds/sells classic BMWs). That never happened but it got the ball rolling and I started to reach out to any creators here in LA that I thought were interesting. One of the first to get back to me was Guy Okazaki who builds these really amazing surfboards in Venice. After working with him I reached out to my friends Andy and Kellen of Bicycle Coffee LA and got to shoot their roastmaster Mike making some of the best coffee here in LA. The third part of the series took quite some time to shoot because it was with probably one of the busiest bike shops in LA, Golden Saddle Cyclery. I worked with Woody, one of the owners of the shop, and photographed him building a touring bike from the ground up. Overall, it’s been a really fun experience and I’m excited to keep the project going. I have a lot of really cool ‘Builders’ lined up to work with and I can’t wait to learn about their processes.

Screen Shot 2015-09-17 at 12.49.27 PM

Alexander Thompson

The Daily Promo: Sam Kaplan

- - The Daily Promo

Screen Shot 2015-09-17 at 12.46.20 PM Screen Shot 2015-09-17 at 12.46.25 PM Screen Shot 2015-09-17 at 12.46.32 PM Screen Shot 2015-09-17 at 12.46.38 PM Screen Shot 2015-09-17 at 12.46.45 PM

Sam Kaplan

Who printed it?
Advanced Printing NYC

Who designed it?
I did.

Who edited the images?
I did. I shot the six main images knowing that they would be in the promo. Once I started designing the piece I realized I needed a front and back cover image. So we decided to shoot very simple remnants from the shoot.

How many did you make?
400

How many times a year do you send out promos?
I try to do two printed promos a year.

What inspired these beautiful images?
In the beginning of the summer I decided I wanted to do a promo to send out in the fall. I have always been fascinated with making patterns out of objects (especially food). Before this series I had focused on two-dimensional designs that sat on a surface. I wanted to find a way to make a pattern in three-dimensions. It was important to me capture each image in the series in one shot, with no compositing.

Who styled this and how many packets/or items did you purchase?
The cookie pit was the first one we did and I had Michelle Longo help source and style it. I think we bought every box of Lorna Doones in a 20-block radius around my studio. To construct the pit, we cut sheets lot of foamcore to create platforms for the cookies to sit on. The pyramid we built in a similar fashion. We did both separately over two long days.

For the sandwich images, I brought Brett Kurzweil on board. We had found a reference that we loved of a pyramid in a Confederate war memorial cemetery and used the dimensions of that to plan out our pyramid. Brett made dozens and dozens of each type of sandwich and I used them like (soft) bricks to build the pyramid on set. Again, foam-core was used to shore up the structure. It was a little over 3 feet tall. This took about 14 hours I think.

For the candy, I did both builds on my own during downtime at my studio over a period of a few weeks. I used a combination of foamcore and about 500 hot glue sticks.

The Daily Promo: James Worrell

- - The Daily Promo


Screen Shot 2015-08-26 at 3.26.05 PMScreen Shot 2015-09-04 at 9.19.04 AM

James Worrell

Who printed it?
The Card was printed at Modern Postcard.

Who designed it?
I designed it and edited the images with a little help from my Food Stylist, Brian Preston-Campbell and my agent Mary Dail at Big Leo.

How many did you make?
We printed 500, mailed out about 425, the rest are for leave behinds, etc.  An email campaign followed up the printed mailing about a week later.
unnamed-1
How many times a year do you send out promos?
This year I plan on doing three printed promo mailings in this format, last year I only did one and the year before that I did a couple with what I call a “special promo.” That was an involved piece that involved printing my logo on M&Ms and a small booklet.  For awhile people got tired of the printed promo but it seems to be having a resurgence, or maybe that’s just me.  The email promo is hated by most at this point and the printed piece seems so much more substantial.  I consistently promote myself, if anything, my biggest problem is that I get bored and do other things.   I am currently advertising for the second year in Atedge.com, they print five books each year, two books feature our ice cream shots.
Do you always work with the same stylist and do you set out with a plan for the promos?
I work with Brian a lot on various editorial and advertising jobs.  He does a lot of the ice cream you see on packages out there and always has funny stories to tell about the process.  We devised a scheme to test ice cream shots, promote them and take over the world of ice cream shooting.  The real story is that I have a loose plan of doing shoots with my favorite stylists and then promoting our work together.  It’s a way to combine creative forces and share the costs. It also is really great to work on a collaboration with a mind to promote as opposed to just sending out work that I was paid to do.  Of course, I have been paid to shoot ice cream, just not these.  And while I did all the shooting, retouching and layout design, Brian and I planned and did two separate shoots for this promo, and have plans for one more as a follow-up.  I have another shoot coming up soon with one of my favorite conceptual prop stylists for a winter promo as well.

The Daily Promo: Embry Rucker

- - The Daily Promo

Screen Shot 2015-08-09 at 4.53.54 PM Screen Shot 2015-08-09 at 4.54.00 PM Screen Shot 2015-08-09 at 4.54.05 PM Screen Shot 2015-08-09 at 4.54.11 PM Screen Shot 2015-08-09 at 4.54.15 PM Screen Shot 2015-08-09 at 4.54.21 PM Screen Shot 2015-08-09 at 4.54.26 PM

Embry Rucker


Who designed it?
I worked with Dustin Ortiz on the design. He has done a few newspaper catalogs and print jobs that I loved so his experience and skills were invaluable.

Who edited the images?
I had a collection of images I loved and wanted to include.  Dustin helped me cull the herd and pair images that I normally wouldn’t see together. I tend to associate images by  shoot.  It’s cool to see what fresh eyes see and think work well together.

How many did you make?
We mailed out 2500 and I think we printed 3,000 so we would have some to hand out and use to light fires with.

How many times a year do you send out promos?
I suppose everyone says ‘not often enough’ right? I probably send two realistically, but I think four is probably a good number. With the ‘mass’ mailing like this I’m less convinced it has much of an impact.  I prefer to stay in touch with my smaller select group of people I work with, have worked with, who I believe would be a good fit in the future. Something more personal, like the package I sent Rob with the zine, patches, stickers and note…

What was the most creative use of your promo and why the newsprint instead of the card?
No real back story other than just wanting to break away from the postcard, grind. I like the newspaper size it’s like a zine and it gives you a tactile experience. Here’s my Daughter using it for shade at the beach…lots of possibilities!

The Daily Promo – Blair Gable

- - The Daily Promo

Screen Shot 2015-08-09 at 4.49.25 PM Screen Shot 2015-08-09 at 4.49.32 PM Screen Shot 2015-08-09 at 4.49.39 PM Screen Shot 2015-08-09 at 4.49.43 PM Screen Shot 2015-08-09 at 4.49.49 PM Screen Shot 2015-08-09 at 4.49.57 PM

Blair Gable

Who printed it?
The books were printed by Photobook Canada – 40 copies. The postcards were printed by Vistaprint and the stickers were printed by Loudmouth Print House in Ottawa.

Who designed it?
The Gablehead, Blair Gable Photography, and Third Floor York logos were designed by Jason Harper at Strongvine Visual Communications. I designed the book and postcard myself – layout using Photo Mechanic and page design with Fundy Designer.

Who edited the images?
I edited the images myself, though I showed a pre-production book to close family and friends to see if there was anything missing.

How many did you make?
I send out packages to editors that I regularly work with at least once a year. This was my first time sending promo kits to a large number of new editors.

How many times a year do you send out promos?
I mostly shoot politics and portraits for my editorial clients and rarely have time to work on personal or self-assigned projects. I worked on a number of projects last year that I shot first and sold later, so I thought I would showcase that work in this particular promo package.

I like the title, did you write that and was impact the goal? 
I did write the title, it came from the topics of the projects, but I thought together they were compelling enough to make someone crack the book. So I guess the goal was to make it as enticing as possible, as quickly as possible.

The Daily Edit – Fast Company: Zach Gross

- - The Daily Promo

unnamed-2

unnamed

unnamed-1
Fast Company


Photo Director:
Sarah Filippi
Photo Editor: Annie Chia
Photographer: Zach Gross

Heidi: What type of direction did you get from the magazine?
Zach: Annie asked me to do something a little creepy and eerie: using double exposures and shutter dragging to distort/obscure their faces. She wanted the portraits of David and Robert to look a little unsettling like their television show, The Walking Dead.

What was your technique for this?
I used three strobes mixed with the ambient light coming down from a skylight in the studio, and a smoke machine to create a hazy atmosphere.

How much time did you have to do the portraits?
Because of their tight schedules, I had thirty minutes with each subject.

It’s so refreshing to see a different style of portrait that suits the content. Have you done this type of portrait before?
I’ve experimented with this type of technique before while photographing dancers and performance artists.  This time it was a bit different because the subjects were not performers. I had to direct them more and suspend their literal interpretations of a portrait, asking them to perform a little more then they were used to.

Did you do any testing for this?
I arrived at the studio early, and did some tests for about an hour to adjust the light and get the technique dialed in. I came to the studio with specific ideas and goals. I sketched out some ideas on paper to help visualize the shoot. During the process, details get adjusted and tweaked but it was good to have a blueprint.

The blurs seem to be directional, how did you do that?
The blurs are directional because both the subjects and I were moving. The shoot was a bit of a dance trying to find the convergence of all the elements: strobe light, natural light, smoke, and expression. A lot of exploring different compositions…it felt like choreography.

The Daily Promo: Kevin Zacher

- - The Daily Promo

Screen Shot 2015-08-09 at 4.48.21 PM Screen Shot 2015-08-09 at 4.48.33 PM Screen Shot 2015-08-09 at 4.48.43 PM Screen Shot 2015-08-09 at 4.48.50 PM

Kevin Zacher

Who printed it?
Source Print Media in LA.  I like to keep it local and in America.  We used a traditional litho process but with the new technology of UV inks and UV lamps. This allows the printer to not have any dry back issues in the uncoated stock which in turn keeps the colors more vibrant.  There is also less waste in this process.

Who designed it?
Eric Pfleeger who is a freelance art director in LA  and formerly in New York and Amsterdam doing the agency thing.  He’s done promos for Christa Renee, Amanda Marsalis, Karen Caruso, Justin Hollar and logos for Peter Bohler and Brian Stevens. He is currently working on a super cool top-secret book project with an entertainment artist.   He’s been doing all my promos for the last 2 years and has a great sense for simplicity and editing.   He did a mini book for me that I shipped a couple of years ago and it looked beautiful so I just kept going with him.

We wanted them to be more or less simple and utilitarian.  A promo that isn’t so much about the design, but the work, the ease of use and  the fun of a poster.  The fold is very specific, that is because I wanted the images to be upright almost no matter how you look at it.  If it’s completely folded you can sort of flip it like a magazine and the images will be right side up.  And then of course for those who are into posters we offer that.  Who doesn’t like a good poster.  All time best poster?  Farrah Fawcett in the one piece swim suit.  Don’t know it??   Look it up- you won’t be disappointed male for female.

Who edited the images?
A mix between myself and Eric Pfleeger.  Each promo is built from photographs from one specific shoot, not a montage of many shoots or images over time. I wanted to challenge myself to do a promo I was happy with from a limited amount of work.   Limited in that it’s not curated from anything I’ve done in the last year, but from a single shoot that might last a day or a week.  I shoot a lot, but it’s still a challenge to commit to so few images.    I will send Eric as broad an edit of a shoot as I can and he will whittle it down and put into 3 to 4 layouts for me to review.   I will then bounce back some images I don’t like or add ones that weren’t included and then we will battle it out until we are both happy.  I want him to be happy, because it’s not just about me.  It’s about the integrity and I want Eric to gain something for himself as well.

How many did you make?
4,250.  4,000 get shipped out and 175 go to my agent Anderson Hopkins for hand outs and I keep the rest to hand out and mail to awesome people as they come into my life like Rob Haggart!!!  If anyone wants one hit me up!

How many times a year do you send out promos?
This year I am doing 4.  Roughly every 3 months or when the timing and work seem right.  I’ve shipped two so far:  Vol. 1 and Vol. 2.  I would ship more if I didn’t think it was wasteful and that people aren’t already tired of getting promos.  I will fill in with some email promos here and there when the work calls for it.

The Daily Promo: Breungrega

- - The Daily Promo

BreunGrega_01 BreunGrega_02 BreunGrega_03 BreunGrega_04

Breungrega

Who printed it?
It was printed by Pinguindruck here in Berlin. They are specialised in printing all kinds of stuff for creatives.

Who designed it?
I did the designed by myself. But our logo was designed by Frauke Wiechmann & Vincent Kraft, graphic designer friends of ours.

As breungrega.com is a team of Martin Grega and me, David Breun, we have those half circles wich can be put together. We have this sheme on lots of our stuff for example also on our business cards. With the postcards i did the same you can put them together and then you have a full circle.

Who edited the images?
I edited the images with my business partner Martin.

How many did you make?
We made 1000 each.

How many times a year do you send out promos?
We are trying to send promo cards twice a year. I also have a couple of postcards with me all the time and i leave them as a addition to my business card. And its funny that you still see them a office tables if you visit the person the next time.

Did you purposely leave off your contact details on the promo to Rob? Your instragram friends were able to ID your team, you have fans!
Oh thanks, our US agent Tim Mitchell said that it’s a good strategy. I didnt do this on purpose, on the front our website & logo is printed with UV finish, so if you turn the postcard a bit you can see it. Next time i will write my full address and company name on the back, for sure! I attached some pictures where you can see the finish.

The 2 postcards are also trying to show our two aspects…one is the advertisement photography and the other one is editorial car photography. The 3 Porsche sports cars have never been on the location in Miami they only exist in the computer, they have been rendered, very common these days and a big change in car photography…the orange car is a Lancia Stratos prototype 1975, matte orange! This was an editorial shooting for ramp Magazine here in Germany and a completely hit & run shoot…the car wasn´t even registered neither had it working headlights…the owner just didn´t care he drove around the city the whole night with us…in the end he lost the ignition key…a shooting i will never forget…

The Daily Promo: Tim Tadder

- - The Daily Promo

Screen Shot 2015-07-24 at 10.43.16 AM Screen Shot 2015-07-24 at 10.43.23 AM
Tim Tadder

Who printed it?
This was printed by my friends at Marathon Press in Nebraska. Marathon caters to the wedding and portrait market mostly, but after meeting their CEO at a trade show I was impressed with their color reproduction. These images are very difficult to reproduce so I knew that Marathon was the place to do it. After a few bad experiences with some other vendors, I was super excited to have a new partner to help get our images noticed by industry creative.

Who designed it?
Cheryln Read a talented designer in San Francisco. She is designing all of our promos and managing the process of getting one out each month. She pulls images from out sight and comes up with creative solutions. She comes from an agency background so its helpful to have her make promos that people want to keep. I am not a big fan of creating waste, so I wanted to partner with someone who felt the same way. We have to send out mailers to remain relevant, and we hope the ones we do send out do not immediately go into the trash.

Who edited the images?
We edited the images in-house. I did have an amazing retoucher handle one image as the skin was particularly difficult for me to manage, but the rest were done by me.

How many did you make?
2500

How many times a year do you send out promos?
8 to 10 times a year.

I understand you had some printing issues. Tell us about that.
I used another popular vendor for mailers and I noticed the color becoming more and more incorrect with each mailer. The reproduction is critical and we would always buy proofs to ensure great color. Sometimes we would go three rounds of proofs (expensive) and then when we would receive our mailers the color would be off dramatically. Their response was that they do proofs on a digital press and the finals on an offset press and that a color shift was normal. They reviewed our concerns and came back to us saying that the shift was “Acceptable”.

My clients would never be happy with me telling them that the color shift in their images were “acceptable.” Thats when we set out to find a better printer and a better partner to help us. We don’t like when things are “acceptable” we strive for AMAZING and EXCEPTIONAL. Shocked that someone would treat a finished product that way!

The Daily Promo: Adam Cohen

- - The Daily Promo

Screen Shot 2015-07-24 at 10.09.56 AM Screen Shot 2015-07-24 at 10.10.01 AM Screen Shot 2015-07-24 at 10.10.06 AM Screen Shot 2015-07-24 at 10.10.12 AM Screen Shot 2015-07-24 at 10.10.18 AM
Adam Cohen

Who printed it?
I used a local printer, Minute Man Press, that actually is a franchise of a larger company.

Who designed it?
I did all the design and layout myself.

Who edited the images?
I also edited all the images. I believe both editing and designing projects are important practices that a photographer participates in. I look at these zines as how rappers look at “mixtapes”. It’s a smaller, looser project that releases before the album, or in my case, the book.

How many did you make?
100 + 10 Artist Copies.

How many times a year do you send out promos?
I wouldn’t necessarily call these “promos“. They are somewhere in between a book and a “zine” project. I generally make these when I’m interested in a smaller narrative that I want to explore for a shorter term. Additionally, these projects are functioning as “reportage” almost. In a sense, where I am publishing my own editorial projects. At some point, I’d rather break even with some of these projects and have complete control over the project than get payed a small fee by a publication and lose all authority over layout, edit, content, etc.

Tres De Mayo de 2015 , was a project I made about the Cinco De Mayo Celebration in the Pilsen/Little Village neighborhood of Chicago’s southwest side. There are subtle references throughout the project that I didn’t want to give away.

These are actually for sale on adamjasoncohen.bigcartel.com and each copy comes with a small 6×4″ digital C-Print.