Category "The Daily Promo"

The Daily Promo: Dwight Eschliman

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Dwight Eschliman

Heidi: Did you have someone with cattle experience on set?
Dwight: We worked with a cowboy out in Oakdale, California who has experience as a stuntman for film. His knowledge from being on set was incredibly helpful since he both understood what we were looking for and how difficult it would be to actually achieve. We also learned that cowboys like to drink Keystone beer all day (which seems to have no impact on job performance!)
Was it difficult to get the Corriente cattle to pose?
Yes! While cattle may be considered to be domestic animals, these cows are in no way trained. By nature they are completely uninterested in following directions or turning their heads just so. Originally, the cowboy we worked with said getting the cows to stand still long enough for their “portrait” couldn’t be done. Somehow, over the stretch of a couple of days, he figured out a way to make it possible.
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What inspired you to create this body of work?
Cataloging has been a consistent theme in my studio’s work – such as Bicycle San Francisco and Ingredients:. I’ve always been fascinated with herds of cattle, but wanted to shoot them in our distinct style. Having them pose for individual portraits is what really makes the project ours.
Who printed it?
Oscar Printing Company in San Francisco – we’ve worked with them on several projects and they are located close to the studio which is convenient for press checks.
Who designed it?
Our friends over at Manual Creative. They designed a similar poster for our Bicycle San Francisco project a few years ago and we thought the format would lend itself well to the Cattle project.
Who edited the images?
Jamie and Taylor at my studio did the initial prep work on the files, I took them from there and then my longtime retoucher – Alex Katz at blinklab – finished them.
How many did you make?
We made 2,500 and sent out about 2,000. My rep, Kelly Montez at Apostrophe Reps, will use some as leave behinds and we keep the rest around the studio to hand out.
How many times a year do you send out promos?
We try to send printed promos about 4 times a year but in reality we get 2-3 out. We generally send out postcards and once a year feature a special project, like the cattle.

The Daily Promo: Caitie McCabe

- - The Daily Promo

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Caitie McCabe

 

Who printed it? Created the box
The box was printed by Packlane, a custom packaging company based in California.

Who designed it?
Because the project was so multi-faceted; I collaborated with several, wonderfully talented— creatives. They did an incredible job of bringing my vision to life; making a fun, cohesive project with an “All-American” feel.

Packaging Design: Ryan Bolhman
Rebrand Design: Caitlyn Dailey, Erika Saraniero, Matt Conte, Emily Menton, Augie Viera, Vincent Maltese, Tom Finnerty
Video Production: Laura Laperche http://goodandstickycontent.com
Copy: Hilary Giorgi, Matt Conte, Emily Menton
Website Design: Heidi Volpe

Who inspected the box?
A crew or 35 amazing volunteers (fueled mainly by pizza and beer) who helped throughout all of what we called “Rocket Weekend.” Each member of the team helped to pack and inspect the boxes. They even had their own personalized “inspected by” stickers! You can check out the behind-the-scenes video to get a pretty good idea of how hard everyone was working, AND how much fun we all had putting this together: You can also meet the whole rocket team here:

I was excited – and extremely fortunate – to work with Peter Dennen on this project, who I’ve been working with for the past three years. He also helped on the site redesign: overhauling the internal promo, the leave-behind pieces, and the overall vision of my brand.

How many did you make?
All together, we assembled 250 boxes and more than 400 rockets. Each rocket was hand painted and constructed by members of the team. Frankly, I’m flabbergasted that these people still talk to me!

 

Caitie McCabe Photography

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How many times a year do you send out promos?
Because these large-scale promotions – like the Rocket Box – take an astounding amount of collaboration and effort, I only do them about once a year. I’ll send smaller promos, mailers, and email posters more frequently; but these big projects require a lot more attention. It’s easily six months of planning, designing, shooting, and assembly. And they’re always a project I take great pride in, so getting it just right is super important.

The interactive element to this box added some extra production time. We filmed a full safety and instructional video for the working rockets included, as well as made the box capable of becoming its very own launch-pad.

 

How did this project come about?
At the start of 2016,  it was time to re-launch my brand. I created a new logo, figured out new and exciting ways to show off all these samples of my work, and completely overhauled my website. I was pumped. I’m not one to do ANYTHING quietly, I found myself searching for the perfect way to announce all of these new and exciting business developments. That’s when serendipity took over.
Randomly – as one often does – I struck up a conversation with a man who accidentally bought $20,000 worth of model rockets. After the confusion – and thousands of questions –  the lightbulb went off.  I had begun the six month process of developing the most insane promo piece I’d ever done.
I’m NOT a rocket scientist – just a girl with a head full of ideas and several hundred explosive devices – it took a bit of help to fully “launch” Rocket Boxes. Luckily, I’m surrounded by people who were more than willing to come by in their free time to help build rockets, set up launch pads, assemble boxes, and hammer out those tiny details that made these promo pieces work. Whenever I had an idea – however crazy – my amazing team was right there to make it possible.
What we ended up with were 250 beautiful boxes, an incredibly well designed physical mailer, a poster, scripted and behind-the-scenes videos, a new website that I’m insanely proud of, and some AMAZING memories.
Of course; since I sent hundreds of rockets through U.S. mail, there’s an itsy-bitsy chance I’m now on a government watch list. But, honestly, I wouldn’t have it any other way.

The Daily Promo: Sara Remington

- - The Daily Promo
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Sara Remington

Who printed it?

Essence Printing in South San Francisco.  They’re always 100% spot-on with their color matching; it’s fantastic.

Who designed it?
A friend of mine, Francesca Bautista, who designed a few cookbooks I worked on (‘The Blue Chair Jam Cookbook’ and ‘Blue Chair Cooks’).

Who edited the images?
I gave Francesca a general idea of what I wanted, and sent her my top 25 – 30 images to play with.  From there, we did a little back and forth to make sure things flowed nicely and were relevant to the overall ‘natural dyeing’ story.

How many did you make?
I made about 250, and carefully curated a list of people that had close ties to still life and food accounts.

How many times a year do you send out promos?
I send a promo this size about twice a year, and try to send a few more smaller, less multi page ones sprinkled throughout the year if I can.

What project did these images from come?
Most of these images came from one of my favorite books I shot to date, ‘The Modern Natural Dyer’ by Kristine Vejar.  It was an inspiring, multi-week shoot that involved capturing natural dyeing techniques, combined with how-to’s and high end projects to tie in those dyeing techniques with a finished product.  I have never felt so creative and alive and slightly out of my element on a commissioned project.  I’m used to having a time limit on the images I shoot, since most of what I shoot is food and drink, but for this project, we had the leisure to tweak and tweak until everything was exactly how we wanted.  I had the full trust in the editor, Melanie Falick (who at the time was with Abrams Publishing) to be as creative and wild as possible with our brilliant stylist, Alessandra Mortola.  We captured such a luscious portfolio of colorful, layered imagery that it had to be shared in a mini book promo, with the main objective being to showcase my work beyond the food world.

The Daily Promo – Joseph Cultice

- - The Daily Promo

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Joseph Cultice

Who printed it?
I got it printed at Type Craft, great people great prices! I worked with David Mayes.

Who designed it?
I designed it, edited it, mailed it, and with my agency help  The Only Agency  did the mailing list.

How many did you make?
About 300 were mailed out, printed around 350.

How many times a year do you send out promos?
I am planning on doing three promos like this next year, maybe four. Depends on if I have images I want  share.

Have you noticed a difference between email promo and printed promos?
I have been a lazy photographer the past few years when it comes to mailing printed work. I have been pretty consistent with email promos and social media; both seem to be losing effectiveness. Simply put, there is just so much of it out there, it’s a sea of digital pixels. Plus the email never get through, I use mail-chimp, and less and less gets to the clients face. I’ve been in several meetings in NY and LA  recently,  seeing my promo on the wall  that I sent out last year or even the year before feels good.  I think it’s really the only way to share your work in a tangible way, it’s personal.  When I’m proud of the work that gets out there, I want to share it with my friends and future friends.

The Daily Promo – Cormac Hanley: Trump Shouts

- - The Daily Promo

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Cormac Hanley: Trump Shouts

Photography: Cormac Hanley
Casting: Olivier Duperrin, Antoine Duhayot
Styling: Emil Kosuge
Hair/MUA: Edoaurd Saussac
Graphic Design: Thierry Fèvre


Who printed it?
This promo was a limited run of A1 size prints on matte stock. The printing was handled by Tirage Grand Format in the Rhone-Alps.

Who designed it?
The graphic design is by Thierry Fèvre. I really appreciate his use of typography and aesthetic sense. His slobbering logo symbol is a reference to Trump’s insistence on using The Stones music during his campaign, despite their objections.

Who edited the images?
I had a clear idea of what I wanted, so when I saw the intensity I was looking for that was pretty much it.  I got together with Thierry and Barbara Soulié, my agent in Paris, to finalize the running order and layouts.

How many did you make?
80 A1 prints in total. I wanted the image size to be large. The layout we settled on was of a mock newspaper style front page alongside one large image. We printed three variations, each with a different image chosen from the series; the bikini, the golden gun, the man wrapped in the American flag. I also ran a number of copies in the format of a 24 page ‘Newspaper’ containing the entire series.

 

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How many times a year do you send out promos?
Once or twice a year.

Where did you get your content from?
All the text is courtesy of Mr. Trump. I compiled a collection of his quotes from various media sources and this guided me when I sat to sketch out my shooting plans. The project is not photojournalism. I approached it like movie-making. The content completely choreographed, each scene having a defined and scripted intention. I placed a lot of emphasis on the casting, styling and details. Visually my aim was to present a balanced response to his words with elements of satire contrasting the darker gravity.

Where did you find the subjects, did you have a casting Director?
I worked with Olivier Duperrin for the female casting and Antoine Duhayot on male.

How did you decide which phrases to realize in images? Which came first the images in your mind, or the phrases that disturbed you?
I shot with the general idea of the quotes in mind but without trying to illustrate them directly. The bikini with wig was in fact shot before the pussy-grabbing comments were broadcast.

For the portraits, I wanted to provoke. The flag man; we don’t know his nationality, we don’t know his religion, we don’t know if he is a rapist. What would Trump have us presume?

Why did you choose to photograph SPAM,  assume “pork” was also a slang reference to politics?
Since I wasn’t photographing Trump in person, I shot his Portrait as a still life image. The photo with the hair, the red tie and the Spam. His persona, broken down into component parts. A representation that could not be mistaken for any other person. Right down to the warning “90% Pork – Not for Muslims”.

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I see that most of your representation is in Europe, clearly you were moved by US politics which is welcomed. What was the turning point for you to use your craft to send a message?
This project was something I’d been working on since long before the election. It was born out of my bewilderment that a nation of over three hundred million people might actually contemplate replacing Barrack Obama with an individual like Trump. Basing the project on his own quotes was the natural fit as nothing I could write would ever be as damning as his own ugly words. The series was completed before the election. My glimpse at the tip of the iceberg we all now have to face.

Since this project was a real departure for me I decided to place the content on a standalone website: Trump Shouts

The Daily Promo: Wilson Hennessy

- - The Daily Promo

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Wilson Hennessy 


Who printed it? 

It was printed by Generation Press in the UK

Who designed it?
Various people, My Uk Agent (Horton-Stephens) and I wanted to do a series of cards that promoted both my personal series, trick or treat, and also some of my commercial work. So we thought a fold out card would be nice, and still small enough people would keep it. The actual layout and design was done by Ben Fraser. 

Who edited the images?
Me and my agent

How many did you make?
2000

How many times a year do you send out promos?
Once or twice a year.

Tell us about your personal series.
Trick or treat was a personal series I shot. The original inspiration was: Trick or Treaters on my porch approaching my front door. I would view them, lit by my porch light from above, through the distorted glass of my front door.  The idea evolved slightly to simplify the picture into a graphic, colourful, image which intrigues and draws you in until you recognize the characters you are looking at. Each image is shot through a pane of Straight Reed Obscured Glass suspended above the masks. The series is attached below.

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The Daily Promo – Narayan Mahon

- - The Daily Promo

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Narayan Mahon

Who printed it?
I use Modern Postcard for these types of smaller promos

Who designed it?
I do the layout and design myself for the postcard promos.

Who edited the images?
I edited the images myself, with some feedback from my wife and a few different colleagues/friends.

How many did you make?
1000.

How many times a year do you send out promos?
It depends on what I have planned for promos, when I’ve done larger promos, such as newsprint pieces, I might for one large and maybe 4 smaller promos such as this one per year. This fall I made 3 different promos at once so I could have them ready to send out as the time came and I wouldn’t get lazy about it.

Where did these images come from?
Well, this promo was a little different that most because they came from a test shoot that I did with another photographer, a friend who I consider a mentor and whose work and work ethic I truly admire, Andy Anderson and his son Zach, also a very talented photographer and supportive friend. I had photographed the Lumberjack Championships a couple years before and Andy invited me to come along with them this year so I jumped at the chance to spend some time with them and make some pictures together. It was a great experience to collaborate and learn from him and I ended up making some new work that I was proud of and that ended up being a real energizer for me.

The Daily Promo – James Acomb

- - The Daily Promo

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James Acomb

Who printed it?
American Printing in Birmingham Alabama. I worked with Matthew Conde there. He was extremely helpful with paper stock selection and press checks to get the look and feel that I was going for and the budget I wanted to bring it in at.

Who designed it?
Suzy Weber, I’ve known Suzy for a while now and she did my logo and branding so it was a natural choice for me. I really like her aesthetic and she has always been very honest when we’ve worked together which is huge. I like working with people who tell it like it is. It’s a good working relationship.

Who edited the images?
Suzy and I both did the image edit. When we started the project I told her the basic idea and feel I wanted for the piece. I sent her 30-40 hero images and she did a 1st pass with her faves. It was spot on except for the cover image. We went back and forth on the cover image a couple of times. Then I sent her an image that I had shot the week before and we both agreed that it was the cover.

How many did you make?
 This was a very targeted mailer and I only ran 750.

How many times a year do you send out promos?
I do 2 printed pieces a year typically and I supplement that with a monthly email blast with new work. But I think printed pieces have so much more impact so I’m going to up it to 3 printed pieces this coming year.

How did this idea with text come about?
My original thought on the promo didn’t involve any text other than contact info. Suzy came up with the idea to give short captions that added a little backstory, or feeling to the images. I loved the idea but I’m not the best writer so I was a bit nervous about having to put something down on paper. After a lot of thought I just started writing some stories about the images that were in the piece or about the actual shoots and with a little editing from Suzy it turned into an element that I was very happy with and I think added some personality to the promo.

Promo Printer List

- - The Daily Promo

Promo Printer List

Here’s a resource list for your printing needs. We linked to the photographer’s site and listed the printer they used.

Aaron Sosa
Shenzhen Longyin Printing Packing Co. – China. Publishing House Igneo/Ediquid

Doug Human
Newspaperclub of the UK

Alison Conklin
Blurb

Alex Geana
Overnight 

Janelle Jones
Modern Postcard

Mark Peterman
Next Day Flyers

Sean Klingelhoefer
I had it printed through Ken at Continental Colorcraft in Monterey Park, CA but it ended up being outsourced to another print shop because they no longer had the HP Indigo printer I’ve grown to love when I have to do digital offset.

Julia Vandenoever
The Paper Chase Press

Jordan Lutes
Overnight Prints

Michael Rudin
Mag Cloud 

Angela Datre
Overnight Prints

Kenneth M. Ruggiano
I had the prints done by Bay Photo.

Emiliano Granado
Postcards: gotprint.com
20 pg zine: Awlitho.com

Steve Pomberg
The Paper Chase Press

JenniferRocholl
Southern California Graphics in Culver City

Heather Byington
Vista print made the post cards, envelopes were hand crafted by me.

Stan Evans
Modern Postcard

Steve Simko
FOXTONE PACKING in New York City.

 Ryan Geraghty
Moo

Kyle Johnson
This piece was printed by the incredible team at Blanchette Press in Vancouver B.C

Jordan Pay
Peczah in Salt Lake City Utah

Jason Evans
Agency Access

Rob Hammer 
Agency Access

Luke Copping
Agency Access

Cade Martin
Classic Color outside of Chicago

Carlos Serrao
AWLITHO. Anthony, the owner, has done the past four promos with me.

 Jeff Stephen
Minuteman Press

Andrew Dominguez
Minuteman Press located in Austin TX.

Lisa Shin
Agency Access printed, inserted, sealed and mailed the entire project with considerable customer service.

Kevin Brusie
Blurb

Dominic Perri
I used Nations Photo Lab

Nicholas Duers
Blurb

Trevor Traynor
Mag Cloud 

Justin Fantl
The calendar was printed in San Francisco by Spot Graphics

Daniel Dorsa
The cassette tapes were made by MilkTape, I printed the J Cards myself, and the business card was printed by Mama Sauce.

Elizabeth Cecil
Hemlock Printers

Michael Scott Slosar
Aosaimage.com

Sage Brown
smartpress.com

Edgar Artiga
I worked with Rikki Webber at Modern Postcard

Callie Lipkin Photography
Modern Postcard

Tara Donne
This booklet was printed by J.S. McCarthy Printers.

Ryan Young
I had this promo printed by a family-owned business in Anaheim called, Quality Graphic Services.

Fab Fernandez
The printing was done by a company in London called the Newspaper Club.

Nathan Seabrook
4 x 6

JD White
Moo

Fedelestudio.com
Donoson Printing for the video carrier and Bender Graphics for the booklet insert.

Andrew Kornylak
Universal Printing in Durham, NC

Tuan Lee
I printed with Jennifer O’Neill at Marina Graphics.

Tom Hussey
I printed the images in house on a really nice feeling Red River paper

Meredith Jenks
NOVA in Brooklyn

Kevin Arnold
It was printed by Hemlock Printers in Vancouver

Isamu Sawa Photography
Bambra Press

Alex Thompson 
I had the photos printed at Samy’s Camera

Sam Kaplan
Advanced Printing NYC

Bob Martus
Linco Printing in Queens, NY

James Worrell
Modern Postcard

Blair Gable
The books were printed by Photobook Canada – 40 copies. The postcards were printed by Vistaprint and the stickers were printed by Loudmouth Print House in Ottawa.

Kevin Zacher
Source Print Media in LA

Breungrega
It was printed by Pinguindruck here in Berlin

Tim Tadder
This was printed by my friends at Marathon Press in Nebraska.

Adam Cohen
I used a local printer, Minute Man Press

Ed Sozinho
Moo

Lori Eanes
Overnight Prints

Joshua Scott
The card was fromModern Postcard, and the screen wipes are from www.4allpromos.com.

Aaron Cobb
Somerset Graphics in Toronto

Brooklin Pictures
Modern Postcard

Cyndi Long Studios
Grogtag.com printed the coasters.

Cody James
QIS in Lower Manhattan.

Stephen Rose 
The zine was printed by Shapco in Minnesota

Elizabeth Weinberg
Smartpress in Chanhassen, MN. I have used them for several years.

Rebecca Cabage
The Paper Chase Press

Stephen Kent Johnson
It was printed by Mirror NYC

Justin Poulsen 
MSG Printing in Toronto

John Hafner
Blurb

Josh Ritchie
Dale Laboratories in Hollywood, FL.

Ryan Nicholson
Spangler Graphics in Kansas City

The Morrisons
The foil stamped folders were printed by a great local printer, Mr. Lam at Candid Bindery.  He’s been foil stamping with expert precision forever.  The nine double-sided image cards were printed by Shapco in Minneapolis.

Keith Barraclough
A company out of Arlington, Texas called Liberty Playing Cards

The Daily Promo – Danielle Tsi

- - The Daily Promo, Working

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Danielle Tsi

Who printed it?
Bay Photo

Who designed it?
I did

Who edited the images?
I did

How many did you make?
100

How many times a year do you send out promos?
Emails: once every 6-8 weeks. Mail promos: about 2-3 times a year.

Is there a backstory to this image?
This image recently placed first in this year’s APA awards in the Emerging category, so I saw to it that it got distributed as widely as possible online (with a blog post, social media announcements and an email promo), and a mail promo to a selected list of editors and art buyers that I would like to work with.

The image is part of an ongoing series, ‘Edible Beauty’, featuring DIY beauty products made with edible ingredients and was developed in collaboration with food stylist Zoe Armbruster. Having created food images for the past six years, I was looking for new, unique ways to visually present food and produce. Changing my frame of reference – food as beauty product vs food to eat – inspired a new perspective on the subject. Where I’ve often opted for shooting in natural light, I created all the images in this series with the ProFoto B2. Instead of a prop-filled set, we kept accessories to a minimum, allowing us to experiment with different formats of presenting the finished product. In retrospect, this series represents an intentional departure from my previous approaches to food photography, and it has invigorated my creative vision.

The Daily Promo: Aaron Sosa

- - The Daily Promo

 

 

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DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2010

DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2012

DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2011

DESDE EL AUTOEXILIO.Photography by Aaron Sosa. Panama City - Panama 2010

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Aaron Sosa

Who printed it?
Shenzhen Longyin Printing Packing Co. – China. Publishing House Igneo/Ediquid

Who designed it?
Gisela Viloria, a great Venezuelan designer of photo books.

Who edited the images?
Two great photographers Ramon Grandal, Ricardo Jimenez and me.

How many did you make?
500 copies

How many times a year do you send out promos?
First time I sent a promotion to aphotoeditor.com, I appreciate the opportunity

How did this promo come about?
I’ll share with you the text, presentation of IN-XILIOS:Everybody knows that to emigrate it’s not an easy process, a lot of things has been said about it. The exterior landscape changes but it also changes the inner landscape. How a photographer looks at both landscapes? How to commune within himself the exterior and the interior? What remains in his gaze and transfers from the old home to the new one? These are the questions I tried to answer through 76 images (76 keys) at In-Xilios: a visual essay my experience as an emigrant Venezuelan photographer who is watching and discovering Panama, my current living place and, at the same time, rediscovering myself because, at the end, travels are exactly for that. There is no objectivity in this book, every image is a frame of mind and there’s a long time that photography stopped pretending to be objective. Each one of these images is a notation about a process -the travel, the migration- that is a initiation ritual: we set out from a state of mind to transform ourselves and return being another. On the road, all the Circes and Laestrygonians, all the landscapes, all the times we dream about Ithaca. Aaron Sosa/Kelly Martínez,  Publishing House Igneo/Ediquid

What has the response been from the book?
The book has been very well received. It is selling the USA, Venezuela and Panama. also available on eBay and on my web site. In addition, the book is already part of many libraries of schools of photography in several countries.

What type of assignments were you hoping to get through this promo or was it more self expression with no real commercial target?
It was a rather free expression. Authorial photograph has an exclusive audience. It is not “pretty” but rather photos of photos with a great deal of subjectivity.

The Daily Promo – Doug Human

- - The Daily Promo

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Doug Human


Who printed it?

Newspaperclub of the UK.  They are a news bureau and they print traditional and digital on news print stock.  They have begun to introduce a cleaner/brighter stock to offer a snappier color and sharpness.  Still having the properties of newsprint.  I loved the alternative approach and giving modern images a throwback to something nostalgic or reminiscent of a slowly dying print industry (newspapers).

Who designed it?
Art Director and Designer Marek Hosek of Boulder CO.  He was an Chicagoan and moved out west a year or so ago.  A friend and colleague.  I went to him for guidance and an approach I would not think of.  Amazing talent and offered this format when I suggested I wanted to explore Newsprint.  He is a fantastic idea guy and I knew his collaboration would allow alternative process as well as unconventional ideas.

Who edited the images?
The editing (like my site) was done primarily by me and Marek.  I made a collection of product ideas and concepts to Marek and he suggested this layout and image selection.

How many did you make?
I went for the traditional “digital tabloid” @ 52gsm.  200 pcs @ 4 pages.  I’m in the process of creating another sample like it with different and new work.  Piece included a embossing stamp that we created to stamp at leisure on the piece, on envelopes and biz cards.  Also a rubber stamp of Doug Human Photo to add yet another stamp/design treatment.

How many times a year do you send out promos?
This piece is first run of small series of promos.  I had it printed and by the time I had all of my design and mailing snafus taken care of, I didn’t begin sending until early this summer.  (Had an envelope printed and created; USPS suggested this as a no go in terms of mailing success because of placement of addresses and return).  Transitioned into a black envelope.  About every quarter or so and keeping enough on hand for leave behinds of which this has had more success.

The Daily Promo: Alison Conklin

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Alison Conklin

Who printed it?  
Blurb printed the promo piece. What is nice about this is that you can order as many or as little copies as you need and then of course reorder without any sort of minimum requirement.

Who designed it?
The talented group over at Curious & Company – I had a great time working with them.

Who edited the images?  
I edit all of my own images as far as color and touch-ups. For this promo I gave the designers a collection of my favorite images with notes on which ones I really wanted to be highlighted in the book and they curated what went on the pages.

How many did you make?
I made 100. I have mailed about half and the rest I hand out to perspective clients in person when we have our initial meeting.

How many times a year do you send out promos?
This year I have sent out two. The first promo I made in 2016 was an editorial one focusing on my food and portrait photography and then I decided to make this one which featured my wedding photography work.

I loved the concept of using popular song names with the photos. I thought it was sort of a whimsical combination and perfect for the collection of work I was featuring. Another piece of this promo that I love is the mailing label. I wanted it to stand out right away if you were sorting through your mail and I think it achieves that. I used one of the images that Palm Press turned into a greeting card in their 2016 Wedding line for my personal note; I thought it was a fun fit.

The Daily Promo: Alex Geana

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Alex Geana

Who printed it?
I use Overnight Prints for my promos. Eventually I’ll use a fancy printer, but for now they’re really good. Then I make custom notes for all my clients and potential clients. Trying to be as personal as possible. My handwriting isn’t the best, so I like to print all my cards on nice card stock from Paper Source and sign everything. It makes for a really neat and personal presentation.

Who designed it?
I designed and set the images myself. Part of my schooling at SVA was graphic design and I love using the skill set in my photography every day.

Who edited the images?
I did. But with ice cream you have to be quick, so not that many pictures were generated.

How many did you make?
We used 3 bars and about 25 images were created. The print runs on my promos are 250.

How many times a year do you send out promos?
I send hard promos out every 3 to 6 months, then emails out every 45 days. I’m finding that the food theme works really well. Because it’s a visceral connection.

Who was the food stylist?
I was actually the food stylist. I really like putting it together and do all my basic food styling myself. Although I do have great food stylists I work with, when it comes to a promo; I don’t really have a production budget.

Did you shoot specifically for promos?
Yes, I shoot specially for promos, so I have a ton of freedom and do things totally in my wheelhouse, when it comes to styling. This is basically a raw chocolate bar from a bougie chocolate shop in SoHo with chocolate drizzle and fruity pebbles, then gold flexes for color. I used 3 bars and got 25 images.

Why three bars?
I needed 3 bars, because the bite and the drizzle kept on melting. Then if you swap out backgrounds, you get a mess. So if you look carefully, the bar on the red, had the best bite, but the bar on the white background had the best styling as a bar. So I just used both pictures from each set. One for the front, one for the back. I think I’m going to work with donuts next, because the response from this promo was amazing.

The Daily Promo – Janelle Jones

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Janelle Jones

Who printed it?
Modern Postcard

Who designed it?
Me

Who edited the images?
Me

How many did you make?
250

How many times a year do you send out promos?
This was the second mail promo I’ve done, I’m aiming to send out promos four times per year.

If there is some sort of interesting backstory please feel free to share.
This photo of phrosties is from a series about summer drinks commissioned by Vice MUNCHIES.

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The Daily Promo – Mark Peterman

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Mark Peterman

Who printed it?
Next Day Flyers

Who designed it?
I designed it myself. I have a background in design and that was my major in art school. Having experience in layout and a design sensibility has become quite useful for my promotional efforts over the years as a photographer.

Who edited the images?
I edited the content myself although I do have a small group of photo industry friends who I consult on a regular basis regarding promo pieces and editing on projects.

How many did you make?
This last postcard was a run of 750. I sent out 650 and usually keep the remaining stock for leave-behinds for in-person meetings.

How many times a year do you send out promos?
I try to send out a minimum of 3 printed pieces a year and 4-5 email promos a year.

What was the postcard based on?
This postcard was based on an editorial assignment that I shot for The Atlantic. It was a great assignment where I traveled around the country to photograph a cover story that would find the ‘American Futures’ that tell an alternate, positive story to the message put out by mainstream news today. The story appeared in the March 2016 edition of the magazine.

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Shortly after the story appeared in the magazine I knew that I wanted to create a promo piece from the project. Because the content was sprawling, I had a lot of material to edit down and wanted to tell the story of the editorial project but also feature everything that I do well: constructing narratives with portraiture, landscapes and reportage. There were several different layouts that I tried, drawing on past promo pieces but didn’t seem to work. I kept reworking the design while looking for a new way to present the material that was unique to the diverse content. After numerous revisions I finally I settled on a gridded layout where the images could play off each other to create an overall feel that supported the images in the right way.

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The Daily Promo – Sean Klingelhoefer

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Sean Klingelhoefer

 

Who printed it?
I had it printed through Ken at Continental Colorcraft in Monterey Park, CA but it ended up being outsourced to another print shop because they no longer had the HP Indigo printer I’ve grown to love when I have to do digital offset.

Who designed it?
Yours truly. In this case there really isn’t much designing going on but as they say, “no design is good design.”

Who edited the images?
All of the editing was done by myself although there really isn’t much going on aside from a color shift. I wanted to keep this project more abstract and simply in an effort to make a different statement than my usual “car ad work” does.

How many did you make?
I made 500 sets of 4 8×13″ cards.

How many times a year do you send out promos?
It depends on the year but at least 3-6 times a year. I think in the coming years I’m going to start making more of an effort to get more creative with promos.

How did this images series develop?
The photo series was kind of a mistake in general.  I had planned to shoot my friend’s incredible Alfa at El Mirage dry lake bed but as soon I finished paying for a day pass I realized that the lake was actually closed to vehicles. After a two-and-a-half-hour drive from LA and a non-refundable $20 pass ,I figured there was no sense in going home. We decided to cruise around in the Joshua Trees for a while to find something inspiring. It was hot, irritating but I had some prisms, a beautiful car and an open dirt road; I just decided to do some experiments. I tried to capture the feeling of the desert in a story of a mirage which never quite clears and the moment of disillusionment never arrives. When I showed the images to my rep Paige at Fox Creative she was immediately on-board to do something special and targeted with the series.  The result was the lowest count, highest resolution I’ve ever done on a promo. Hopefully the people that receive them will feel the same sort of nervous excitement I had when I made them.