Category "The Daily Promo"

The Daily Promo: Luke Copping

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Luke Copping

Who printed it? Who designed it?
It was both printed and designed  by Agency Access, I recently moved my printing to them because of the extremely high quality and their ability to offer some objective insight into the layouts and flow of the work.

Who edited the images?
In this case I did, but in past efforts I have worked with designer Emilie Lamoreaux, as well and consultants Karen DSilva and Angee Murray to help with my editing and image selection. This collection was primarily focused on sharing some of my more recent projects and features subjects like Buffalo Bills Quarterback EJ Manuel, violinist and recording artist Yuki Numata Resnick, labor attorney Ginger Schröder. US Marine and endurance runner Tony Nash, and Guy William Gane — a historical reenactor who provides period accurate casting and costuming for a number of television shows and feature films.

How many did you make?
I printed 250 of them, I used to send out a much larger batch, but I have condensed and focused my list to primarily focus on editorial clients and a few selects agencies. A few are also earmarked to go out to existing clients that I like to keep updated with my projects.

How many times a year do you send out promos?
Of these tri-folds I generally send out about 4 mailings a year. However, I do send some other promotions throughout the year that go out to a list of key clients. These tend to be larger in scale and scope, and are often often designed by Shauna Haider of We Are Branch. Currently I’m sending out a 24 page newsprint style zine printed by Newspaper Club. I love newsprint promos because of the feel of them and there is something perfectly imperfect and lo-fi about the way the images end up looking. I also have some other promos that are aimed at acquiring new corporate clients, these tend to be a little more service oriented and currently take the form of small booklets that go out to potential clients in this space.

Tell us how the gap between personal work and commissioned work is becoming more narrow.
In the promos I’ve been sending out in the last year or two I’ve found that my personal work, which often features artisans and entrepreneurs from the Rust Belt (and specially the Western New York/Buffalo area) has become more prominent. Mostly, this is because the gap between my commissioned work and my personal projects is getting narrower — in that I am often getting hired for assignments that are more aligned with the personal projects I have been producing. I also feel that the compelling stories behind these projects have a wide appeal, a hook which is helpful to me in appealing to many different kind of clients that run the gamut from local small businesses to newsstand magazines.

The Daily Promo: Cade Martin

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Cade Martin

Who printed it?
Classic Color outside of Chicago printed the Mercy Street Promo. Matt Parris, the creative we having been working with, recommended them. This was my first time working with Classic Color and would work with them again in a heartbeat. The printer, Matt Claybour, was very collaborative, friendly and interested in the project. We came to them with the idea for a newsprint promo and we ended up with a hybrid newspaper ‘style’ promo that had the look of a newspaper, but used a slightly heavier paper that held the ink better and kept it from rubbing off onto people’s hands.

Who designed it?
Parris is the designer and art director of the Mercy Street promotional piece. We were introduced to Matt through a mutual colleague at the agency he works at in Chicago. Matt has been amazing to work with – lots of energy, great ideas and it’s been a joy to collaborate.

Who edited the images?
My agents, Kate Chase & Matt Nycz, at Brite Productions and I edited the images together. We started with nineteen final Mercy Street portraits and narrowed it down to six. It’s always difficult to edit it down and a lot of times you can’t just pick your favorites. You can start with your favorite images and expressions, but it comes down to the rhythm of the pages and how well the images work together.

How many did you print?
We printed 3,500 promos. We customize the list for each promotional piece sent out and there is always the balance of the printing and mailing costs when arriving at the final number you’d like to print.
How many times a year do you send out promos?
We send out printed promotional pieces four or five times a year. This seems to be a nice number and the right amount of outreach to keep the work in front of art producers and creatives without overwhelming their mailboxes.

Why did you choose this project to feature in your promos?
I love to send out images that are close to my heart and from projects that I have really enjoyed. For promotional campaigns, we feature either a series of images from one project or it could be just one isolated image. But I always want to put out images that mean something to me and are not based on trying to guess what someone else might want to see.

How did this promo develop?
I was hired to shoot the series portraits for Mercy Street, a new Ridley Scott produced PBS and BBC TV Series set in the Civil War. I have a lifetime interest in film and character and was very excited to be a part of this project. My idea was to create a uniquely textured and modern scene that complemented the period-piece subjects to help get them into character and to show the rich, multi-layered stories.

 

The Daily Promo: Carlos Serrao

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Carlos Serrao

Who printed it?
AWLITHO. Anthony, the owner, has done the past four promos with me.  He’s great because he will work with different vendors for the production. In this case, we had to go to two different printing facilities, since the outside of this one was traditional newsprint (37lb Text stock), the first few pages had to be done at a web press, and the inside pages were coated stock on a sheet fed (50lb coated stock).

Who designed it?
A great designer: Michael Spolgaric. He likes to have fun with it.

Who edited the images?
Just Michael and I.

How many did you make?
5000 copies; 3000 went to my US agent and 2000 to my European agent.

How many times a year do you send out promos?
Ideally once a year, but last year got away from us.

Tell us why you chose a sport theme?
We wanted a sport driven one this year because of the Summer Olympics, because so many other clients besides the usual sport brands will be showing athletes. The web press was stressing out the printer because they we warning us the quality of photos on the newsprint stock would not be great, so we had to keep assuring them that’s what we were going for for the first few pages, in fact we added a little fading and yellowing tone to the newsprint to give it an aged look. Naturally, they should be how we want them in about a year, but we couldn’t wait that long!

The Daily Promo: Jeff Stephens

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 Jeff Stephens

Who printed it?
Minuteman Press

Who designed it?
It was designed in house at my agency, The Photo Division

Who edited the images?
My agent, Maureen Dalton Wolfe

How many did you make?
50 total. This was a very small, specific run. We hand delivered with live Flowers to specific clients locally. But, sent flower seeds to clients nationally.

How many times a year do you send out promos?
1 significant promo a year, in addition to small run promos about each month.

How did the flower idea develop?
We try to come up with unique reasons to send a promo. This year we decided it should be all about new beginnings, something bright and promising for the spring ahead. We chose the yellow flower and Alex Rasi hand illustrated the back art and poem. We wanted to cheer people up and lighten the mood. We hand spray paint all of our envelopes, pick stamps to match and delivered this one with flower seeds and or an orchid.

Jeff Stephens Valentine's Day Promo 2016

We recently sent out a Valentine’s promo that was also well received. It was our grey envelope with our logo hand painted in pink or red spray paint. We sent a mix of lips or “kiss” postcards and chocolate lips or lipstick compact to go with it. We try to do anything we can to help brighten someone’s day and make their day in the office go just a little bit better.

 

The Daily Promo: Andrew Dominguez

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Andrew Dominguez

Who printed it?
Minuteman Press located in Austin TX.

Who designed it?
To be completely honest in a message, a bottle of Evan Williams.

Who edited the images?
Myself, though I asked for feedback from two friends:  Maja Buck  & Carlos Salazar

How many did you make?
Fifty in total. Twenty of those were sent out to Austin Texas based art directors back in early February. The remaining thirty I’ve been selling while touring across America with punks bands. I have four left.

How many times a year do you send out promos?
Station Wagon Dad was the first zine I’ve put together. I’m planning to have another zine ready to send out in October, which would be a turn around time of about 9 months.(1.5 a year?) Though every month I’ve been sending out postcards that feature images I’ve taken of Goats. (goatmonthly.com)

Tell us how your backseat investment turned out this promo.
I woke up in Birmingham at the end of September, in a house known as ‘God’s Butt.’ I was hungover and looking for a place to sit while charging my laptop. The house was covered in filth, glossy black tile had a layer of grime similar to a stove top after deep frying.  The cold water knob in the shower was buster off and their hot water heater was at a ten. I left the shower feeling more disgusted than the start. The band I was touring with broke up later that day, canceling five days in Florida and driving eleven hours back to Texas.
I’m not investing my time in the back seat of a van so that two hundred images can sit in an untouched dropbox folder for eternity. Touring isn’t providing me stability or funding my retirement account.

A few days prior to Birmingham, we were playing in a basement somewhere in Indianapolis. There I met Grant Lewandowski ,who gave me one of his B&W film zines.
Most of his images are paired with a poem, written by someone he knows via the internet. It was sequenced to become this beautiful short story of youth. Grant’s zine encouraged me to start printing my work again.

Producing Station Wagon Dad (the promo) was a way for me to share my experiences and look back on images that I was stoked on. It’s a wonderful feeling to rid a digital file of keywords and likes; being able to hold a physical album of my youth. I mean, yeah I regularly update my Instagram, but that’s a curated image grid meant to look pretty for someone who’s trying to give half of their attention to a conversation going on in a car.
I’m more interested in hearing about others and sharing experiences face to face. I suppose that’s why I’m sitting in the back seat of a van again. I’m on a Midwest tour until April 22nd; just trying to figure out where I want to be in life.

 

The Daily Promo: Kevin Brusie

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Kevin Brusie

 

Who printed it?
It is being printed by Blurb, using their ‘Magazine’ format. 81/2”x11”, perfect bound, with some surprisingly nice stock. We were quite impressed.

Who designed it?
The {current year} Annual Report – which by definition never becomes obsolete – was designed by a long time collaborator and friend, designer Travis Goulder. I have had this concept in my head for quite a few years, and never was able to bring it to fruition. I knew I needed a talented and patient, designer to pull it together. So the summer of 2015 found Travis ‘under-employed’, so he graciously volunteered to help out. We finally wrapped up in December. His contributions really defined the style and refined my direction. This would not have been as successful without his vision. His extensive corporate experience brought sophistication and authenticity to the book, It also enabled the 4 pages of totally meaningless graphs, charts, and “financial” graphics, filled with small smile provoking visuals. And, believe it or not – not a single photograph!

Who edited the images?
The initial images were selected by me and my studio manager, Heather Noonan-Kelly. We assembled folders of files based on categories of the book: assignment types; personal work; pro bono and let Travis have at it. I really let go of control, which any photographer will tell you can be difficult, and let the design drive the image selection.  We had a few meetings where the three of us would toss around ideas for this or that spread and somewhat democratically decided on the major image choices, like cover and big chapter spreads. I know I was overruled by vote more than once.

We finalized the design, and then printed just two copies to ponder for a few days as proofs. We changed a few images up, at that point, mostly due to gutter placement or bleed through from paper opacity issues. Then the next version was our final.

How many did you make?
I wanted this promo to be more than just another photographer’s promo. I know buyers get inundated with them. The beauty of Blurb is ‘print on demand’.  We have been printing them in batches of 12 or so. Then we mail them out to selected high value prospects, or current clients. We want to be able to follow up closely with every recipient. So we are probably around 100 printed so far but we will keep this campaign going all year. The on demand printing makes it easy to manage the budget too. You don’t have thousands of dollars worth of print pieces sitting in a corner in boxes.

How many times a year do you send out promos?
I have been a professional commercial photographer since 1990. I have probably created 5 serious print promos in those 26 years. Yeah. 5. I know, that’s pretty low; so when I do something, I really try to make it memorable and unique. I am not a fan of big number mass mailings. I don’t want to waste the time of buyers looking at cards or emails that just don’t matter. I do my research, look at the work I see that I really respect, and then share my best stuff with them. This Annual Report seems like a perfect way to do that. Our hope is the book is just too nice and entertaining to toss in the bin. One twist we did, we have a page right at the end called “5W” “Who We Want to Work With” – for most books we have three small “2×2” boxes with photos of some comical version of an ideal client, but the last box is a silver mylar film, serving as a mirror, with the copy “You, silly.”  For more personalized prospects, we acquire a photo from social media of our prospect, and drop that into the box. We add a custom message about this person, and then just print one copy at Blurb. We have gotten a couple of nice meetings out of that approach.

What type of reaction have you gotten from your clients?
So far, recipients seem to love it. It is dense enough that it needs to be digested. We packed it full of copy – which is different for a photo promo – that was mostly, for better or worse, written by me. Travis surprised me with some funny copy blocks placed about that I never would have thought of…

I see you’ve added some levity to the promo by poking fun of the annual report genre, how was that received?
I have been shooting, in both still & video, Annual Reports for years. It’s all so serious. Convincing the shareholders all is well with the world and management is thoughtful and contemplative. Clients are grateful and successful. I know the designers of these projects are bright, funny, creative people. I am sure when they are three glasses of vino into a Friday night, they just think of all sorts of crazy stuff they wish they could really do (I guess I do too. ) So why not make it happen for MY own Annual Report? Here’s an excerpt from an email I received from one client in late December:
This is to notify you that your recent so-called Annual Report does not conform to Financial Accounting Standards Board (FASB) regulations. It is not clearly associated with a defined accounting year, lacks elementary mathematical consistency, and seems to be irresponsibly flippant about the whole business of accounting. We are deeply hurt and plan to publish a photographic compilation using our best cell phone work in retaliation…..Great piece, Kevin. Hope we can work together in the new year.”

That’s exactly the response I hoped for. I have a motto in my work – “If we’re not having fun, then why do it?” Why not show that in my promo? I worked for 12 years in banking in NYC, pre 1990.  I know how to be professional. I can hold my own with the exec’s…I left that world to pursue my passion, having a shitload of fun in the process.

How did this idea come about?
MANY years ago (mid 1990s?) I saw a paper company sample, which was a beautiful Annual Report for a fictitious company, named something like “Clown, Inc.” It was shot, written, designed, like the best of the Annual Reports of the time but every photo of an executive or employee was a clown. In suits, around the board room table, with white makeup, red noses, floppy shoes, walking off the corporate jet, every stereotype Annual Report photo was recreated with finely dressed clowns. It was brilliant. That stuck in my head, and I knew I needed to have some fun with the genre.

The Daily Promo – Dominic Perri

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Dominic Perri


Who printed it?
 
I used Nations Photo Lab to print the piece.    

Who designed it?
I designed it myself.

Who edited the images?
I have a few photographer and designer friends that I asked feedback after I made my initial selects, but for the most part it was me.

How many did you make?
I printed 100 and sent out 60. The other 40 I kept to use as leave behinds.

How many times a year do you send out promos?
I try to send out at least a postcard every 3 months or so to keep my work in front of creatives.  This was my first “special” promo

What made you decide to include the coffee? ( certainly it was well received )
Creatives receive so many postcards and mailings a day I wanted to send something that someone would remember getting. It was also a great ice breaker for follow up calls and emails.  Also, I love Share coffee and love supporting local businesses so this collaboration was a no brainer for me.

What was harder, choosing the images or choosing the coffee?
I shot so many images of the roasting, and cupping process over at Share it was really difficult.  Picking the coffee was actually easier.  Share has a few different types, each with a different color label.  When we were shooting I realized that one of the bags had the same color blue as my logo.  I wanted to keep everything consistent so we went with that one.

Who and how did you decide who to send the promo to?
I have a list of people and agencies I really want to work with.  I worked off that list.

The Daily Promo – Nicholas Duers

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Nicholas Duers

Who printed it?
To print the promo, we utilized Blurb.com, using their premium lustre-finished paper and perfect binding style.

Who designed it?
The design intent was to create a minimal and immersive physical platform for the presentation of the work, and it was done by myself in collaboration with my Agent, Farimah Milani.

Who edited the images?
In terms of the edit, I worked closely with Farimah, to arrive at a sequence that worked for each of us. As a content creator, there is always the potential for choices to be influenced by sentimental attachment to the imagery. Having an outside perspective from an experienced Agent is tremendously useful! We were able to ensure an overall commercial appeal, and yet still be able to convey my personal aesthetic.

How many did you make?
250.

How many times a year do you send out promos?
We aim to send a physical promotion on a quarterly to bi-annual basis.

How long did this promo take?
The process from concept to execution required three months from start to finish: The back and forth discussions, creating new imagery to fill in any gaps, and the need to update my website before sending out led to the process taking longer than expected. This was our first major promo piece since collaborating, and I wanted to make sure it was executed as perfectly as possible.

The Daily Promo: Trevor Traynor

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Trevor Traynor

Who printed it?
Printed by magcloud. I have always favored the square format and magcloud offers a great 8” x 8” template.

Who designed it?
I designed the book and edited the images; I enjoy pairing photographs and forming them into diptychs.

How many did you make?
Each volume is signed/edition of 100. Approx 20 are sent out for promotion and the other 80 are sold.

How many times a year do you send out promos?
Every January I mail out a limited book that showcases my travels, and explorations from the previous year, I’m currently up to Vol 4. The first 3 volumes are sold out and Vol. 4 has 18 more copies remaining. Shop.TrevorTraynor.com

I donate the proceeds split between 3 charities:

BEST FRIENDS ANIMAL SOCIETY.
BestFriends.org
“Save Them All”

PLANT A BILLION TREES.
PlantABillion.org
“protecting nature, preserving life”

SMILE TRAIN.
SmileTrain.org
“Help make 1 million smiles

Also I saw that you sent two promos, are you sending out two to everyone? 
I send out promos twice a year. The 2nd is usually a postcard, or foldout piece promoting my commercial and editorial work.
Vol I – Vol 3  are shot and edited using the iPhone and  Vol 4. is 97% iPhone. I had a few images I thought meshed really well to complete the collection so I included them.

How long have you been doing this project?
I started this project 8 years ago but never released the first four books. They were a collection of images created using an assortment of Film and Digital Cameras. The images were shots that I liked but never really had a home, or a series to be a part of; it started as a way to organize my favorite snapshots.

The Daily Promo – Justin Fantl

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Justin Fantl


Who printed it?

The calendar was printed in San Francisco by Spot Graphics.
Who designed it?
It was designed by the team at Manual Creative also in San Francisco.  I had worked with CD Tom Crabtree a number of years ago on the “Looseleaf Editions” project.  It was one of the most interesting briefs I had ever received.  Basically, the concept being to interpret a landscape through still life.  I loved the way the project came together and when the idea of making a calendar as a promo piece surfaced, Tom immediately came to mind.  The format of “Looseleaf” reminded me very much of a calendar but a really cool one!  I thought that from a design sense it would make sense to approach Tom about the concept and he was very receptive to it.
Who edited the images?
The team over at Manual refined the edit.  I had given them an initial grouping of images I was interested in using and they came back with a great selection in their first version.  I think in the end we only ended up changing one image.  The one caveat I had was that I wanted to showcase both my landscape and still life work.
How many did you make?
I sent out around 1200.
How many times a year do you send out promos?
I send out 2 promos a year. One comes from my studio, and in this case was the calendar, and the other comes from my rep, Giant Artists.   I think two provides a nice balance without overkill.  The Giant Artists promo typically showcases more commissioned work and the one I put out can be a bit more conceptual.  I really wanted to make something this year that people could use and I do hope that people utilize the calendars; mark them up, cut them up, live with them, and interact with them.  It might even be that this becomes a piece that I make each year. I feel like there are so many ways to approach the promo piece. There are a lot of fun to conceptualize and use your own work in any way that you want to.

The Daily Promo: Daniel Dorsa

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Daniel Dorsa


Who printed it?
The cassette tapes were made by MilkTape, I printed the J Cards myself, and the business card was printed by Mama Sauce.

Who designed it?
A long term friend of mine, Devin Jacocviello, designed the tape as well my business cards.

Who edited the images?
I edited the images myself.

How many did you make?
I made a limited run of the thirty.

How many times a year do you send out promos?
This is my first promo ever so I’ve only mailed out one a year!  I plan on sending out promos twice a year though.

How did this promo idea develop?
I decided to create this promo for a few different reasons. First off, I love music and have loved it since I was young. I would create mixtapes of the radio and share them with friends. Once CD’s and downloading became prevalent, I was making tons of mix CD’s for my friends in high school and would always be having new music bump in my car. Without really realizing it, it was my first form of creative expression.

While figuring out what type of promo to make, I was a bit unsure the best route. I was considering making a zine, but I felt like people may not really pay attention to it if the work didn’t speak to them directly. I wanted to make something a bit obscure so that people would give my work a chance, but also practical. My roommate suggested I make vinyl records and send those with a zine, but there was no real concept with that. That suggestion though got me thinking of something relating to my love for music and after some research, I found these tapes. It was the perfect blend of something practical, interesting, and personal. It took months for me to actually receive the tapes, but it was well worth it.

The Daily Promo : Elizabeth Cecil

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Elizabeth Cecil

Who printed it?
Hemlock Printers

Who designed it? Who edited the images?
Melissa McGill (melissamcgillstudio.com)

Who designed it?
Claire Ellen Lindsey
 (claireellenlindsey.com)

How many did you make?
75

How many times a year do you send out promos?
2

What was your inspiration for this promo?
I’ve been working with Melissa McGill for the past few years on branding, editing, and creative direction. We have developed various promos to highlight my portrait, lifestyle and food photography as well as my personal work, with inspiration drawn directly from the work being considered. We focus on clearly communicating my core interests; color, light, nature and authenticity. It’s a collaboration that really flows! This recent promo booklet developed from appreciating the colors on my recent trips to St. Bart’s and Bali and wanting to tell a story using color to create a unifying thread through the book.

 

The Daily Promo: Michael Scott Slosar

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Michael Scott Slosar

Who printed it?
This specific promotional piece I had printed at Aosaimage.com  They do tons of amazing creative printing techniques.  My direct contact there is Mike Hill.  He is such an awesome guy!

Who designed it?
The design came from a collaboration of myself and Mike Hill.  We have worked on a few other creative printing processes in the past on some larger prints on wood and metal and had discussed ideas like this in the past.

Who edited it?
The images were edited and selected by me.  This was a personal series i had shot beach camping in San Onofre Camp Pendleton south of San Clemente, CA

How many did you make?
My goal with these pieces was to share something that was close to me, with people whose creative impact I respect and value. So, I only printed this as a limited series of 50 pieces.  All of which are hand signed and numbered.

How many times a year do you send out promos?
I have just begun to conceptualize more and more creative promotional series like this one for release in small personal runs.  In the past I have done more standard promos in bulk of 500-1,000 and sent out 3-5 times a year between LeBook shows and through direct mail.

How did this concept come about?
The concept behind this piece was to use materials that were natural to the environment of the images.  The burlap hand sewn sacks, the handmade and sanded drift wood box and the wood coasters.  I wanted something that people would want to have as decoration and consider a series of personal art released.  Im not trying to spam my promotional series out.  Moving forward, I want to continue creating promos that are intimate and close to my heart.  My goal with all my clients is to develop a working relationship on a more personal level.  My hopes are that this is felt and seen through this series.

The Daily Promo – Sage Brown

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Sage Brown

Who printed it?
I had the postcards printed at smartpress.com – they allowed me to do different versions in the same order which I think helped save on cost in the long run.

Who designed it?
My background is in design, so I designed it myself.

Who edited the images?
Mostly just me – I narrowed the edit down from a much larger selection of images from the past year and a half, and then got some input from friends and colleagues.

How many did you make?
I think it was about 100 sets.

How many times a year do you send out promos?
This was my first, but this year I’d like to get in the regular habit of mailing work out. There’s something so nice about getting a nice postcard or printed piece in the mail.

Tell us how this promo evolved.
As a designer and photographer, spending a lot of time in front of the computer as part of my job is extremely difficult. I really need to get outside, move, and be active on a regular basis. At some point last year I was having a particularly hard time with it, and often found myself wishing I was anywhere but at my desk.  At the time I was working at an agency, going through some fairly major health issues, and was slowly losing my mind. So, I began to make a list of places I’d rather be.

The original list went something like this: early mornings, running, dirt roads, sunrises, mountains, streams, road trips, unknown trails, swimming holes, lakes, birds, hiking, cool water, flowers, the desert, climbing, hot springs, two wheels, sunsets, and so on…

The idea slowly morphed and changed, and after talking to a friend I realized it’s not the places I’d rather be that I was dreaming of, but the Places I Am. It’s the places that have inspired me, shaped me, and in some way become a part of me that I was day dreaming about.

Instead of just posting another photo from a past adventure to Instagram, I decided it was time to make something that might stick around a little longer. So I made a website and some postcards. It’s fairly simple, but I think the entire process was somewhat cathartic.

In the end, Places I Am ended up being a small series of photos taken in 2014 throughout Oregon and Washington. The accompanying website can be seen at www.placesiam.com.
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The Daily Promo: Callie Lipkin

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Callie Lipkin Photography

Who printed it?
Modern Postcard printed the postcard

Who designed it?
Kerri Abrams was the designer.

Who edited the images?
My producer, Trevor Power, and myself.

How many did you make?
A little over 500.

How many times a year do you send out promos?
Vault magazines about twice a year, postcards closer to every 6 weeks.

How did this project come about?
The #dadtime project actually started a couple of years ago more specifically as a hipster dads project, inspired partly by my surroundings and by my new role as a parent. The first image I made was the beach dad with the mermaid tail – it was an incredibly lo-fi production shot near my parent’s house in Minnesota, and is still one of my favorites within the more stylized genre of imagery from the series. From there we photographed a couple more pieces for the series and then I took a break from it. During that break, I shot an entire series on parenting in general with more of a documentary approach.

What inspired you to start this series?
Part of this project is truly inspired by my own husband and his role as primary caregiver for our two young sons.  When I finally shot him for the series, I decided to take him to the grocery store, where he ends up several times a week doing all our shopping with the boys. The cover of the dad time promo and one of the inside spreads resulted from that shoot along with a handful of outtakes that I love. My youngest son cried the entire time for me to pick him up and the two of them threw goldfish on the floor – all of which could not have been more true to life.

Another image in the magazine features a dad with his baby sleeping on the couch together, with his older daughter waking him up. This was inspired by an iPhone image I shot of my husband in his pajamas looking exhausted with the kids sitting on top of him. Most of the more documentary moments I capture have also happened to me. One of the more recent images, for example, is of a dad juggling two toddlers at his desk – something I often do with my 2- and 4-year-olds when I’m in my home office if they are missing me during the day. As much as the project is inspiration from dads themselves, I consider many of the scenes to be self-portraiture with the dads playing me.

Are you planning to expand this body of work?
I started focusing primarily on the #dadtime project again this spring and have photographed probably a dozen or so different dads since then, with a lot more planned for 2016.

 

 

The Daily Promo – Tara Donne

- - The Daily Promo


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Tara Donne


Who printed it?
This booklet was printed by J.S. McCarthy Printers.

Who designed it?
My studio manager and I designed it but we also got some key feedback from my studio mate Warren Corbitt of Primary & Co.

Who edited the images?
I edited the images with the help of my studio manager.

How many did you make?
We printed 750 and I sent out about 675, keeping the rest for leave-behinds.

How many times a year do you send out promos?
Two print promos per year seems to be my sweet spot lately. I always want to make sure there’s enough super fresh work to share and creating that work obviously takes time. So does the editing and design process too!

Did you shoot images specifically for this promo?
This promo featured a lot of work that was shot specifically for it and none of it had been seen before. We started the layout with FPO images, some brand new and some that were much older, to begin to create a sense of place, style, palette, and season. Some of the newer images that made the final edit were ones that I shot while on vacation in Iceland this summer and a couple came from editorial assignments. The majority of the images were captured on two different test shoots that I produced with this piece specifically in mind.

The Daily Promo – Ryan Young

- - The Daily Promo

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Ryan Young


Who printed it?
I had this promo printed by a family-owned business in Anaheim called, Quality Graphic Services. They work on projects ranging from books to posters. Between emailing and a face-to-face meeting, they were amazing to work with.

Who designed it?
The design was done by Shannon Ritchie. We worked on it for about 2 months. My aim was to make something that could be folded and kept as a collection of images, or hung on a wall. I selected 2 images that worked as posters, then built around those 2 with images that worked together

Who edited the images?
I made the final edit, but had a lot of help from Shannon and my agent, Maren Levinson. As much of a struggle as it was, I really enjoyed the process. The final stages of editing consisted of removing photos as opposed to adding more. Once the images had enough room to breathe, it all fell into place and made sense.

How many did you make?
I made 1000 and have sent out about 600 so far. With offset printing, the price difference between 500 and 1000 wasn’t much so I decided to go with more.

How many times a year do you send out promos?
Every year has been different. It really depends on what kind of work I want to share and what I can afford. I try to send them at least twice a year.

If there is some sort of interesting backstory?
I scrapped 3 other promo designs before committing to this one. I went back and forth between designing a promo focused on a specific body of work and a collection of my favorite images. I ended up going with a combination of personal and commissioned work made in 2015. 

 

The Daily Promo: Fab Fernandez

- - The Daily Promo


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Fab Fernandez

Who printed it?
The printing was done by a company in London called the Newspaper Club. They also loved it so much that they are also doing a write up on their blog soon about this promo.

They were really easy and helpful during the whole process.

Who designed it?
The creative direction was done by the great Christina Dittmar at The Good Brigade.

The design and layout was done by the most talented Edward Taylor at Soft Gold.

Who edited the images?
The image edit was also done by Christina Dittmar at The Good Brigade.

How many did you make?
We had 50 printed and I’ve sent out about 40 so far.

How many times a year do you send out promos?
I try and get out about 6 printed promos per year. I love doing them. The whole process is as rewarding as shooting.