Category "The Daily Promo"

The Daily Promo: Alex Geana

- - The Daily Promo

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Alex Geana

Who printed it?
I use Overnight Prints for my promos. Eventually I’ll use a fancy printer, but for now they’re really good. Then I make custom notes for all my clients and potential clients. Trying to be as personal as possible. My handwriting isn’t the best, so I like to print all my cards on nice card stock from Paper Source and sign everything. It makes for a really neat and personal presentation.

Who designed it?
I designed and set the images myself. Part of my schooling at SVA was graphic design and I love using the skill set in my photography every day.

Who edited the images?
I did. But with ice cream you have to be quick, so not that many pictures were generated.

How many did you make?
We used 3 bars and about 25 images were created. The print runs on my promos are 250.

How many times a year do you send out promos?
I send hard promos out every 3 to 6 months, then emails out every 45 days. I’m finding that the food theme works really well. Because it’s a visceral connection.

Who was the food stylist?
I was actually the food stylist. I really like putting it together and do all my basic food styling myself. Although I do have great food stylists I work with, when it comes to a promo; I don’t really have a production budget.

Did you shoot specifically for promos?
Yes, I shoot specially for promos, so I have a ton of freedom and do things totally in my wheelhouse, when it comes to styling. This is basically a raw chocolate bar from a bougie chocolate shop in SoHo with chocolate drizzle and fruity pebbles, then gold flexes for color. I used 3 bars and got 25 images.

Why three bars?
I needed 3 bars, because the bite and the drizzle kept on melting. Then if you swap out backgrounds, you get a mess. So if you look carefully, the bar on the red, had the best bite, but the bar on the white background had the best styling as a bar. So I just used both pictures from each set. One for the front, one for the back. I think I’m going to work with donuts next, because the response from this promo was amazing.

The Daily Promo – Janelle Jones

- - The Daily Promo

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Janelle Jones

Who printed it?
Modern Postcard

Who designed it?
Me

Who edited the images?
Me

How many did you make?
250

How many times a year do you send out promos?
This was the second mail promo I’ve done, I’m aiming to send out promos four times per year.

If there is some sort of interesting backstory please feel free to share.
This photo of phrosties is from a series about summer drinks commissioned by Vice MUNCHIES.

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The Daily Promo – Mark Peterman

- - The Daily Promo

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Mark Peterman

Who printed it?
Next Day Flyers

Who designed it?
I designed it myself. I have a background in design and that was my major in art school. Having experience in layout and a design sensibility has become quite useful for my promotional efforts over the years as a photographer.

Who edited the images?
I edited the content myself although I do have a small group of photo industry friends who I consult on a regular basis regarding promo pieces and editing on projects.

How many did you make?
This last postcard was a run of 750. I sent out 650 and usually keep the remaining stock for leave-behinds for in-person meetings.

How many times a year do you send out promos?
I try to send out a minimum of 3 printed pieces a year and 4-5 email promos a year.

What was the postcard based on?
This postcard was based on an editorial assignment that I shot for The Atlantic. It was a great assignment where I traveled around the country to photograph a cover story that would find the ‘American Futures’ that tell an alternate, positive story to the message put out by mainstream news today. The story appeared in the March 2016 edition of the magazine.

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Shortly after the story appeared in the magazine I knew that I wanted to create a promo piece from the project. Because the content was sprawling, I had a lot of material to edit down and wanted to tell the story of the editorial project but also feature everything that I do well: constructing narratives with portraiture, landscapes and reportage. There were several different layouts that I tried, drawing on past promo pieces but didn’t seem to work. I kept reworking the design while looking for a new way to present the material that was unique to the diverse content. After numerous revisions I finally I settled on a gridded layout where the images could play off each other to create an overall feel that supported the images in the right way.

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The Daily Promo – Sean Klingelhoefer

- - The Daily Promo

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Sean Klingelhoefer

 

Who printed it?
I had it printed through Ken at Continental Colorcraft in Monterey Park, CA but it ended up being outsourced to another print shop because they no longer had the HP Indigo printer I’ve grown to love when I have to do digital offset.

Who designed it?
Yours truly. In this case there really isn’t much designing going on but as they say, “no design is good design.”

Who edited the images?
All of the editing was done by myself although there really isn’t much going on aside from a color shift. I wanted to keep this project more abstract and simply in an effort to make a different statement than my usual “car ad work” does.

How many did you make?
I made 500 sets of 4 8×13″ cards.

How many times a year do you send out promos?
It depends on the year but at least 3-6 times a year. I think in the coming years I’m going to start making more of an effort to get more creative with promos.

How did this images series develop?
The photo series was kind of a mistake in general.  I had planned to shoot my friend’s incredible Alfa at El Mirage dry lake bed but as soon I finished paying for a day pass I realized that the lake was actually closed to vehicles. After a two-and-a-half-hour drive from LA and a non-refundable $20 pass ,I figured there was no sense in going home. We decided to cruise around in the Joshua Trees for a while to find something inspiring. It was hot, irritating but I had some prisms, a beautiful car and an open dirt road; I just decided to do some experiments. I tried to capture the feeling of the desert in a story of a mirage which never quite clears and the moment of disillusionment never arrives. When I showed the images to my rep Paige at Fox Creative she was immediately on-board to do something special and targeted with the series.  The result was the lowest count, highest resolution I’ve ever done on a promo. Hopefully the people that receive them will feel the same sort of nervous excitement I had when I made them.

The Daily Promo: Julia Vandenoever

- - The Daily Promo

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Julia Vandenoever

Who printed it?
Paper Chase

Who designed it?
Erica Brooks

Who edited the images?
Peter Dennen at Pedro + Jackie took the lead in culling through my images and making a narrow selection. Then we worked together to finalize the images.

How many did you make?
300, I sent out 250 and kept 50 of them for leave behinds.

How many times a year do you send out promos?
Once a year, but my goal this year is twice.

Why did you choose this style of promotion?
The object of the promo was not focusing a singular project, but to show the range of subject that I shoot: food, portraits, lifestyle and kids. I wanted art buyers to get a strong sense of my style in a single promo.

The Daily Promo – Jordan Lutes

- - Agents, The Daily Promo

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Jordan Lutes

Who printed it?
I printed through Overnightprints

Who designed it?
I designed it with the help of a few graphic designer friends I’ve been working with since college- they know my work and ideas as well as I do

Who edited the images?
The images were chosen by me, all from a recent road trip camping and surfing through Portugal. Once we figured out the layout, the images were whittled down with the help of my reps at ETC. The goal was to show my lifestyle work, but also focus on smaller quieter moments to help let the piece breathe a bit.

How many did you make?
I had 400 printed, with 50 of those going to my reps, and another 50 staying with me for meetings and new friends

How many times a year do you send out promos?
Normally one big promo a year, and some personalized smaller ones to targeted people when it seems right. But this year I’ll be sending 4 since this promo is the first part of a new series.

How did this zine come about?
The Portugal zine is the first of part of a four-part series that will be hitting desks over the course of about a year, all centered on recent travels. I just got back from Jordan in the Middle East, so that will be the focus of the next one to go out. There’s already been a much better response to this than any postcard or poster promo I’ve sent; I think the zine has been a nice way to show a fuller perspective of how I shoot. I’ve been capturing a lot of motion on these trips as well -probably more motion than images actually- and working with an editor to turn each trip into a short travel piece as well.

The Daily Promo: Michael Rudin

- - The Daily Promo





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Michael Rudin

Who printed it?
Mag Cloud did the printing.

Who designed it?
I did the original design and Paul Morris who is an Art Director and Graphic Designer refined it and really helped pull it together.

Who edited the images?
I edited the images.

How many did you make?
I did a small run of fifty.

How many times a year do you send out promos?
I do an annual zine and a few postcards a year.

What made you decided to use such bold language?
I really wanted to capture the spirit of Whit’s End and give viewers a sense of what it is like there.  The restaurant is very small with a salty but loving crew.  They are putting out amazing food in an open kitchen while this kind of banter is tossed around.  Their daily specials menu reads with bold language too so it only seemed fitting.

Did you write this yourself?
I worked closely with Whit and his crew to come up with appropriate text. We kind of brainstormed the language at the restaurant during service, over beers and in passing. Honestly I don’t even remember the things that didn’t make the cut, nothing was written down.  We knew when we got the right thing because everyone was into it and that’s what stuck.

What has the feedback been like?
The feedback has been great!  Lots of positive response from everyone who has received one.

The Daily Promo: Angela Datre

- - The Daily Promo

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Angela Datre

 

Who printed it?
I used Overnight Prints.

Who designed it?
I designed it.

Who edited the images?
I edited as well. I picked two of my favorite images from this shoot.

How many did you make?
I printed 50 and targeted publications that feature cooking, food culture and/or portraits. I’ve been shooting more food-related work this past year so I wanted to send out a promo that would highlight that.

How many times a year do you send out promos?
I usually will create a promo when I have new work that I want to share. Ideally I would like to do one booklet per year with postcards here and there as well.

What project did theses image come from?
These images were from a story I shot on two women butchers at The Meat Hook in Brooklyn for the Village Voice. I always enjoy photographing people in their studios or work spaces so this shoot was a lot of fun. I’m happy when photography assignments bring me somewhere I normally wouldn’t be (like in the freezer at a butcher shop).

The Daily Promo – Kenneth Ruggiano

- - Promos, The Daily Promo

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Kenneth M. Ruggiano


Who printed it?
I had the prints done by Bay Photo. It’s printed on Moab Entrada. After I receive the prints I shoot them “copy stand style” onto slide film, I used Fuji Velvia. I tried a couple different slide films and liked the Velvia the best. After I’m done with the slide film I send it off to Fromex in Long Beach, California to have it processed. No one in my area process slide film any more, sad face. Once it’s back to me after a week or so I cut each positive out and place it into a slide viewer. It’s a total pain in the ass…I mean labor of love. Than I cut a piece of leather, stamp my branding on it and attach. One final piece of branding stamped on the inside of the box filled with some crinkle paper and out it goes.

Who designed it?
I designed it. The semester I was graduating  from art school at the University of Oklahoma, one of lower classes showed some of their work with viewers like this. They hung from string in the hall and you had to walk up and interact with the viewer to see the work. I was jealous I didn’t get to do it.

Who edited the images?
I edited the images. I sent @aphotoeditor one version. There are three others. Who gets what depends on who they are, but they are all fitness related.

How many did you make?
In all I’ve probably made just over a 100. The one I sent to @aphotoeditor was in the second wave.  The first set I did as a test, I got some really positive feedback so I went ahead and did another batch right away.

How many times a year do you send out promos?
I’ve been doing a targeted promo once a year. Normally in the beginning of the year but the getting ready/birth of my little girl slowed me down a bit this year.

Where did you find that viewer?
The first set of viewers I bought about five years ago when I first had the idea to do these as a promo. I think I got them from Calumet. I originally planned to find a printer that could print small enough but I couldn’t find anything I was happy with. When I bought more viewers this year I bought them from the manufacturer, Radex Inc.

 

The Daily Promo – Emiliano Granado

- - The Daily Promo

 

 

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Emiliano Granado


Who printed it?
Postcards: gotprint.com
20 pg zine: Awlitho.com

Who designed it?
Kayla Kern

Who edited the images?
I edited the images.

How many did you make?
2000

How many times a year do you send out promos?
I send postcards throughout the year, 3-5 per year. I try to print more cohesive promos/zines 1-2 times per year.

The postcard promo was a teaser for this zine, what is this publication about?
This publication is about the Spectacle that is the Tour de France. My focus was NOT on the racers, but instead it’s a look at the whole thing. The colors, the landscape, the human spectacle, and even some dudes in lycra.

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Tell me about your marketing strategy for the mail/ and the 20 page zine.
The strategy is to keep my brand consistent. To put out the work I’m most proud of. To continue to showcase the work that I believe is the most significant and could be most valuable to potential clients. I sent out 3 postcards leading up to the main piece to ‘tease’ the project. I’m launching the project on my site and making the zine for sale at quesofrito.com

The Daily Promo – Steve Pomberg

- - The Daily Promo


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Steve Pomberg


Who printed it?
Paper Chase Press printed my piece. They are based in Los Angeles, were awesome to work with, and I think they did an amazing job.
Who designed it?
Dana Silberman is a fantastic art director (and conveniently my wife). She designed the front and back cover and eagle eyed the entire piece.
Who edited the images?
I did most of the editing and Dana gave me some great feedback/input regarding layout and pagination.
How many did you make?
I had 100 books printed this time around.
 How many times a year do you send out promos?
I try and do an annual printed promo and keep my website current.
Tell us about your inspiration for this promo.
For this promo piece my intention was to share unpublished personal work that would appeal to potentially new and current editorial/commercial clients. I wanted to showcase my ability to work on location and in the studio so the selected images oscillate between those spaces. I grew up skateboarding and surfing so I wanted to give a nod to the the activities/subcultures that really got my creative juices flowing and inspired me to pick up a camera. Recent trips to Croatia and Nicaragua along with some of my favorite spots in the southeast provided me with vivid environments to experience and photograph. I am an avid art and record collector, and am fascinated with the concept of “Analog Versus Digital’ so I also included images that reference those areas of interest.

The Daily Promo – Jennifer Rocholl

- - The Daily Promo

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Who printed it? 
Southern California Graphics in Culver City

Who designed it? 
The amazing Jean-Marc Durviaux and his team at DISTINC_.  Jean-Marc put so much individual attention, thought, and care into my project.  This is the second promo he’s designed for me.  The previous one placed 2nd in the PDN promo awards in 2009 (just behind the DS reps’ promo and yes, it’s been that long since I last did a printed promo!).  There is so much heart in this design agency, I really adore them.

Alexey Brodovitch’s design work was the inspiration for this project.  Brodovitch is a master of juxtaposition and extreme scale and his layouts remind me of contact sheets that have been cut into strips.   Jean-Marc thought it jelled perfectly with the spirit of my work and ran with it.  It was his idea to integrate graphic elements and type to give a hint of how my work could potentially look as an “already consumed” product.  (Yes — Jean-Marc, I’m glad you talked me into this!)

Who edited the images? 
I presented Jean-Marc with a very broad edit from my entire body of work and he made his selects from there.  It was necessary to get fresh eyes on my work because I tend to get stuck on which photos are my favorites.

How many did you make?
2,000.  1,800 were blessed during a candle lit ceremony and sprinkled with unicorn dust, packed into hand painted envelopes, and mailed out.  The lovely NIkki (pictured) came over and spent about a week painting those envelopes on a tarp in my driveway, sometimes with the help / hindrance of my kids.  I really wanted each one to have a “I made this for you” aesthetic.  The remaining 200 are waiting to be handed out at meetings and mailed out to anyone else who’d like one — just hit me up.

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How many times a year do you send out promos? 
Since this promo was a substantial production and big cost, it will be my big annual hit in addition to a New Year postcard I sent earlier this year.

The Daily Promo: Stan Evans

- - The Daily Promo

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Stan Evans


Who printed it?
Modern Postcard out of San Diego Printed it. Ture Lillegraven referred me to them. They are reasonable priced and efficient.

Who designed it?
I designed it. As far as the concept, I’ve been shooting a bit of motorcycling lately and it seems the market has been saturated with café racers, sunset shots and generic side of the road shots.  While some of those photos will always be timeless, I wanted to capture something that flew in the face of that. High-end motorcycles are precision machines and the apparel motorcyclists wear for protection at those speeds has many features and functions.  I wanted showcase a seamless connection between man and machine;  inspired by the work of artist HR Giger and director James Cameron did on the “Alien” series. It’s dark and moody but in a stack of sunset motorcycle work it sticks out.

Who edited the images?
I edited the images and did the post-production myself.  I had pretty clear vision of wanting to mix crisp product photography with dynamic action.  The photos themselves have very little photoshop.  Some of the on location photos had a bit of light spill because you are capturing things at speed but overall that it was getting the right mix of portraits and action so it flows nicely

How many did you make?
I made 200. I sent out about half of those. I handed out probably another fifty. I still have a few on hand to leave behind at meetings.  I’d be happy to send more out, shoot me an email if you are interested:  stan@stanevansphoto.com

How many times a year do you send out promos?
Usually 3 to 4 times a year. I do one larger one and 2-3 follow-ups.

How did this idea come about?
Originally I pitched this idea to a company for a shoot and they passed but the problem with good ideas is they stick, so I made this promo.  A promo is the best manifestation of what you can do with your own mind on your own time.  If you can get people to believe in that, they will believe in you and help manifest bigger dreams and ideas. People will say “no” to your ideas but you need to have the resilience to come back and define those ideas, shoot them and take them to fruition if need be.  Practice until you get to a point where people will take notice.

Later after they saw the promo they came back and commissioned a shoot. It also led to a recent work with Cycle World, which was pretty cool because I’ll be frank; I’m a portrait photographer that likes shooting motorcyclists and hearing their stories. I have an instagram (@upforadventuress) dedicated just my moto exploits but I separate the two because I don’t want to be stamped as just a “moto photographer.” It’s a great outlet to show that world as I see it without any constraints and it’s made my overall photography work better but I enjoy seeing and shooting many things.

Special thanks to Adey Bennett (model), Jeff Moustache (the assistant on the shoot but a talent photographer in his own right) and Yamani Watkins (an executive producer /co-founder of Karma Media Group  an amazing mentor for me in LA )  who all helped tremendously on this project.

 

 

The Daily Promo: Heather Byington

- - The Daily Promo

 

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Heather Byington

Who printed it?
Vista print made the post cards, envelopes were hand crafted by me.

Who designed it?
I did.

Who edited the images?
I did.

How many did you make?
452, though some were sent back, so roughly 420 made it out into the world. I sent promos to only to the agencies I had direct contact details for.
815 postcards were sent, just as a solo card/promo piece, these were all marketed to “art director/buyer”.

How many times a year do you send out promos?
This was my first real “big push”.  I have sent out a card here or there a couple times before, but nothing to this level. This is the first time I have heard anything back.

Tell us about the promo concept.
Anthology of Muddled Nightmares is a collaboration between myself and Mitchell Walter. I’ve always had an eye for the dark and macabre, but I balance it with visceral emotion and undeniable beauty.  Mitchell is a professional creative writer; he has always been smitten with short stories, finding their blend of narrative content and poetic metaphors powerfully engaging.

Having a mutual admiration for each others’ work, we decided to collaborate on Anthology of Muddled Nightmares. 

The Daily Promo – Steve Simko

- - The Daily Promo

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Steve Simko

 

Who printed it?
I sourced it through FOXTONE PACKING in New York City. He’s a print broker and is known for his foil stamping expertise.

Who designed it?
Myself and longtime friend/designer Peter Scherrer at STUDIO MOUSETRAP here in Los Angeles.

Who edited it?
Myself. I had originally chosen a different image but felt it like I might have missed something in the first edit and went back a couple weeks later and found this timeless image.

How many did you print?
500 total with 300 for the mailing and 200 for hand outs.

How many times a year do you send out promos?
2-3 times a year with a very specific target of photo editors and art buyers.

Tell us about this image.
This image is from a personal project I photographed with Michael Wilkinson (Oscar nominated costume designer) and his husband Tim Martin. I had shot Michael a couple of years ago and they came to me with an idea for a project they were working on for their new branding company and asking if I had any interest in shooting some Haute Couture clothing. Yes, please !

The Daily Promo: Ryan Geraghty

- - The Daily Promo


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 Ryan Geraghty


Who printed it?
I had my promos printed though Moo. I made test prints through a couple different vendors, but Moo seemed to have the best color and paper quality.

Who designed it?
The promos were designed by me. It’s important to me to keep a simple design that focuses on the images and my style of work. I like to shoot food clean and messy, and I wanted to keep the theme of the promo consistent from front to back.    

Who edited the images?
I did the editing myself, but I always have my girlfriend look over most of the work I send out. Having a second opinion is invaluable when looking at my own images for a long amount of time, and she is incredible at catching any small detail I may have missed. In my personal work editing is very light, mostly color correction and contrast adjustments. The bulk of the work is done with styling and lighting before the camera is even turned on.      

How many did you make?
I had about 30 promos printed up but only sent out 12 in total. This is actually my first time sending out any kind of promotional material, so I really wasn’t sure what to expect in terms of feedback I would receive.      

How many times a year do you send out promos?
Going back to the last question, this is my first time sending physical copies of promotional material to anyone. I mostly promoted myself online while getting my degree. Now that I’m beginning my career, I’ve talked to established professionals I respect who advised me to get my work out there. I’m hoping it will land on the right desk.     

The Daily Promo: Jordan Pay

- - The Daily Promo

 

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Jordan Pay

Who printed it?
Peczah in Salt Lake City Utah printed it.

Who designed it?
Sam Rodgers designed it ( samsonrodgers@gmail.com )

Who edited the images?
I edited the images

How many did you make?
400 printed

How many times a year do you send out promos?
Send out once a year. I am putting out promos of personal work hoping to attract work that would fit what I love to shoot. Shooting personal work feels more inspiring, rather than putting in stuff that was shot for someone.

The Daily Promo: Jason Evans

- - The Daily Promo

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Jason Evans

Who printed it?
I looked at many different printers, some local and some of the larger mass production places.  In the end, I went with Agency Access as the printer as I was able to bundle many services together and their printing for this type of promo was perfect.  Since I was adding to my marketing list through their database, it made sense for them to print and mail.

Who designed it?
It was designed by Sara Jane Kaminski, a wonderful designer in Boston.  She had been recommended to me by several different business associates, and we’d been talking for several years trying to find the right opportunity to work together.  This was the first project that we worked on together and I was very happy with the results.  Sara came up with the template for emails and these printed bi-fold promos and I switch out the images and type.

I used to send promos in the clear plastic/cellophane envelopes that everyone uses now.  An art buyer in Florida emailed me to say that he had loved the images, but he had thrown the promo in the trash because of the plastic sleeve, as was his practice, and he hoped that the trend of using these envelopes would soon end. I am an environmentalist at heart, and that really stuck with me.  Since then, it has been very important in the mailer design, that they can ship without an envelope.  Sometimes, they are damaged, but I think that is a fair trade to avoid decorative plastic trash.

Who edited the images?
A great photo editor in Los Angeles, named Kathleen Clark, was recommended to me several months ago when I was looking to re-edit my website. We are in the process of finishing up the edit and redesign, and the site will be launched soon. Since she was so familiar with my work at that point, she was able to pull together these 5 images together very quickly.

How many did you make?
I am printing 1000 of each mailer and sending them to agencies, magazines, and photo agents

How many times a year do you send out promos?
I am sending out these mailers 6 times this year and am designing a larger promotional piece to coincide with the Olympics in Rio.

What project did the promo images come from?
This was a promo that went out in the winter and used images that I shot at the Winter Olympics in Sochi. I was working there for the International Olympic Committee. One of the images was selected for the the American Photography 31 Annual Book.  This was the first promo that went out for this year and was the first to go out with Sara’s design.