Category "The Daily Promo"

The Daily Promo – Narayan Mahon

- - The Daily Promo

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Narayan Mahon

Who printed it?
I use Modern Postcard for these types of smaller promos

Who designed it?
I do the layout and design myself for the postcard promos.

Who edited the images?
I edited the images myself, with some feedback from my wife and a few different colleagues/friends.

How many did you make?
1000.

How many times a year do you send out promos?
It depends on what I have planned for promos, when I’ve done larger promos, such as newsprint pieces, I might for one large and maybe 4 smaller promos such as this one per year. This fall I made 3 different promos at once so I could have them ready to send out as the time came and I wouldn’t get lazy about it.

Where did these images come from?
Well, this promo was a little different that most because they came from a test shoot that I did with another photographer, a friend who I consider a mentor and whose work and work ethic I truly admire, Andy Anderson and his son Zach, also a very talented photographer and supportive friend. I had photographed the Lumberjack Championships a couple years before and Andy invited me to come along with them this year so I jumped at the chance to spend some time with them and make some pictures together. It was a great experience to collaborate and learn from him and I ended up making some new work that I was proud of and that ended up being a real energizer for me.

The Daily Promo – James Acomb

- - The Daily Promo

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James Acomb

Who printed it?
American Printing in Birmingham Alabama. I worked with Matthew Conde there. He was extremely helpful with paper stock selection and press checks to get the look and feel that I was going for and the budget I wanted to bring it in at.

Who designed it?
Suzy Weber, I’ve known Suzy for a while now and she did my logo and branding so it was a natural choice for me. I really like her aesthetic and she has always been very honest when we’ve worked together which is huge. I like working with people who tell it like it is. It’s a good working relationship.

Who edited the images?
Suzy and I both did the image edit. When we started the project I told her the basic idea and feel I wanted for the piece. I sent her 30-40 hero images and she did a 1st pass with her faves. It was spot on except for the cover image. We went back and forth on the cover image a couple of times. Then I sent her an image that I had shot the week before and we both agreed that it was the cover.

How many did you make?
 This was a very targeted mailer and I only ran 750.

How many times a year do you send out promos?
I do 2 printed pieces a year typically and I supplement that with a monthly email blast with new work. But I think printed pieces have so much more impact so I’m going to up it to 3 printed pieces this coming year.

How did this idea with text come about?
My original thought on the promo didn’t involve any text other than contact info. Suzy came up with the idea to give short captions that added a little backstory, or feeling to the images. I loved the idea but I’m not the best writer so I was a bit nervous about having to put something down on paper. After a lot of thought I just started writing some stories about the images that were in the piece or about the actual shoots and with a little editing from Suzy it turned into an element that I was very happy with and I think added some personality to the promo.

Promo Printer List

- - The Daily Promo

Promo Printer List

Here’s a resource list for your printing needs. We linked to the photographer’s site and listed the printer they used.

Aaron Sosa
Shenzhen Longyin Printing Packing Co. – China. Publishing House Igneo/Ediquid

Doug Human
Newspaperclub of the UK

Alison Conklin
Blurb

Alex Geana
Overnight 

Janelle Jones
Modern Postcard

Mark Peterman
Next Day Flyers

Sean Klingelhoefer
I had it printed through Ken at Continental Colorcraft in Monterey Park, CA but it ended up being outsourced to another print shop because they no longer had the HP Indigo printer I’ve grown to love when I have to do digital offset.

Julia Vandenoever
The Paper Chase Press

Jordan Lutes
Overnight Prints

Michael Rudin
Mag Cloud 

Angela Datre
Overnight Prints

Kenneth M. Ruggiano
I had the prints done by Bay Photo.

Emiliano Granado
Postcards: gotprint.com
20 pg zine: Awlitho.com

Steve Pomberg
The Paper Chase Press

JenniferRocholl
Southern California Graphics in Culver City

Heather Byington
Vista print made the post cards, envelopes were hand crafted by me.

Stan Evans
Modern Postcard

Steve Simko
FOXTONE PACKING in New York City.

 Ryan Geraghty
Moo

Kyle Johnson
This piece was printed by the incredible team at Blanchette Press in Vancouver B.C

Jordan Pay
Peczah in Salt Lake City Utah

Jason Evans
Agency Access

Rob Hammer 
Agency Access

Luke Copping
Agency Access

Cade Martin
Classic Color outside of Chicago

Carlos Serrao
AWLITHO. Anthony, the owner, has done the past four promos with me.

 Jeff Stephen
Minuteman Press

Andrew Dominguez
Minuteman Press located in Austin TX.

Lisa Shin
Agency Access printed, inserted, sealed and mailed the entire project with considerable customer service.

Kevin Brusie
Blurb

Dominic Perri
I used Nations Photo Lab

Nicholas Duers
Blurb

Trevor Traynor
Mag Cloud 

Justin Fantl
The calendar was printed in San Francisco by Spot Graphics

Daniel Dorsa
The cassette tapes were made by MilkTape, I printed the J Cards myself, and the business card was printed by Mama Sauce.

Elizabeth Cecil
Hemlock Printers

Michael Scott Slosar
Aosaimage.com

Sage Brown
smartpress.com

Edgar Artiga
I worked with Rikki Webber at Modern Postcard

Callie Lipkin Photography
Modern Postcard

Tara Donne
This booklet was printed by J.S. McCarthy Printers.

Ryan Young
I had this promo printed by a family-owned business in Anaheim called, Quality Graphic Services.

Fab Fernandez
The printing was done by a company in London called the Newspaper Club.

Nathan Seabrook
4 x 6

JD White
Moo

Fedelestudio.com
Donoson Printing for the video carrier and Bender Graphics for the booklet insert.

Andrew Kornylak
Universal Printing in Durham, NC

Tuan Lee
I printed with Jennifer O’Neill at Marina Graphics.

Tom Hussey
I printed the images in house on a really nice feeling Red River paper

Meredith Jenks
NOVA in Brooklyn

Kevin Arnold
It was printed by Hemlock Printers in Vancouver

Isamu Sawa Photography
Bambra Press

Alex Thompson 
I had the photos printed at Samy’s Camera

Sam Kaplan
Advanced Printing NYC

Bob Martus
Linco Printing in Queens, NY

James Worrell
Modern Postcard

Blair Gable
The books were printed by Photobook Canada – 40 copies. The postcards were printed by Vistaprint and the stickers were printed by Loudmouth Print House in Ottawa.

Kevin Zacher
Source Print Media in LA

Breungrega
It was printed by Pinguindruck here in Berlin

Tim Tadder
This was printed by my friends at Marathon Press in Nebraska.

Adam Cohen
I used a local printer, Minute Man Press

Ed Sozinho
Moo

Lori Eanes
Overnight Prints

Joshua Scott
The card was fromModern Postcard, and the screen wipes are from www.4allpromos.com.

Aaron Cobb
Somerset Graphics in Toronto

Brooklin Pictures
Modern Postcard

Cyndi Long Studios
Grogtag.com printed the coasters.

Cody James
QIS in Lower Manhattan.

Stephen Rose 
The zine was printed by Shapco in Minnesota

Elizabeth Weinberg
Smartpress in Chanhassen, MN. I have used them for several years.

Rebecca Cabage
The Paper Chase Press

Stephen Kent Johnson
It was printed by Mirror NYC

Justin Poulsen 
MSG Printing in Toronto

John Hafner
Blurb

Josh Ritchie
Dale Laboratories in Hollywood, FL.

Ryan Nicholson
Spangler Graphics in Kansas City

The Morrisons
The foil stamped folders were printed by a great local printer, Mr. Lam at Candid Bindery.  He’s been foil stamping with expert precision forever.  The nine double-sided image cards were printed by Shapco in Minneapolis.

Keith Barraclough
A company out of Arlington, Texas called Liberty Playing Cards

The Daily Promo – Danielle Tsi

- - The Daily Promo, Working

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Danielle Tsi

Who printed it?
Bay Photo

Who designed it?
I did

Who edited the images?
I did

How many did you make?
100

How many times a year do you send out promos?
Emails: once every 6-8 weeks. Mail promos: about 2-3 times a year.

Is there a backstory to this image?
This image recently placed first in this year’s APA awards in the Emerging category, so I saw to it that it got distributed as widely as possible online (with a blog post, social media announcements and an email promo), and a mail promo to a selected list of editors and art buyers that I would like to work with.

The image is part of an ongoing series, ‘Edible Beauty’, featuring DIY beauty products made with edible ingredients and was developed in collaboration with food stylist Zoe Armbruster. Having created food images for the past six years, I was looking for new, unique ways to visually present food and produce. Changing my frame of reference – food as beauty product vs food to eat – inspired a new perspective on the subject. Where I’ve often opted for shooting in natural light, I created all the images in this series with the ProFoto B2. Instead of a prop-filled set, we kept accessories to a minimum, allowing us to experiment with different formats of presenting the finished product. In retrospect, this series represents an intentional departure from my previous approaches to food photography, and it has invigorated my creative vision.

The Daily Promo: Aaron Sosa

- - The Daily Promo

 

 

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DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2010

DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2012

DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2011

DESDE EL AUTOEXILIO.Photography by Aaron Sosa. Panama City - Panama 2010

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Aaron Sosa

Who printed it?
Shenzhen Longyin Printing Packing Co. – China. Publishing House Igneo/Ediquid

Who designed it?
Gisela Viloria, a great Venezuelan designer of photo books.

Who edited the images?
Two great photographers Ramon Grandal, Ricardo Jimenez and me.

How many did you make?
500 copies

How many times a year do you send out promos?
First time I sent a promotion to aphotoeditor.com, I appreciate the opportunity

How did this promo come about?
I’ll share with you the text, presentation of IN-XILIOS:Everybody knows that to emigrate it’s not an easy process, a lot of things has been said about it. The exterior landscape changes but it also changes the inner landscape. How a photographer looks at both landscapes? How to commune within himself the exterior and the interior? What remains in his gaze and transfers from the old home to the new one? These are the questions I tried to answer through 76 images (76 keys) at In-Xilios: a visual essay my experience as an emigrant Venezuelan photographer who is watching and discovering Panama, my current living place and, at the same time, rediscovering myself because, at the end, travels are exactly for that. There is no objectivity in this book, every image is a frame of mind and there’s a long time that photography stopped pretending to be objective. Each one of these images is a notation about a process -the travel, the migration- that is a initiation ritual: we set out from a state of mind to transform ourselves and return being another. On the road, all the Circes and Laestrygonians, all the landscapes, all the times we dream about Ithaca. Aaron Sosa/Kelly Martínez,  Publishing House Igneo/Ediquid

What has the response been from the book?
The book has been very well received. It is selling the USA, Venezuela and Panama. also available on eBay and on my web site. In addition, the book is already part of many libraries of schools of photography in several countries.

What type of assignments were you hoping to get through this promo or was it more self expression with no real commercial target?
It was a rather free expression. Authorial photograph has an exclusive audience. It is not “pretty” but rather photos of photos with a great deal of subjectivity.

The Daily Promo – Doug Human

- - The Daily Promo

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Doug Human


Who printed it?

Newspaperclub of the UK.  They are a news bureau and they print traditional and digital on news print stock.  They have begun to introduce a cleaner/brighter stock to offer a snappier color and sharpness.  Still having the properties of newsprint.  I loved the alternative approach and giving modern images a throwback to something nostalgic or reminiscent of a slowly dying print industry (newspapers).

Who designed it?
Art Director and Designer Marek Hosek of Boulder CO.  He was an Chicagoan and moved out west a year or so ago.  A friend and colleague.  I went to him for guidance and an approach I would not think of.  Amazing talent and offered this format when I suggested I wanted to explore Newsprint.  He is a fantastic idea guy and I knew his collaboration would allow alternative process as well as unconventional ideas.

Who edited the images?
The editing (like my site) was done primarily by me and Marek.  I made a collection of product ideas and concepts to Marek and he suggested this layout and image selection.

How many did you make?
I went for the traditional “digital tabloid” @ 52gsm.  200 pcs @ 4 pages.  I’m in the process of creating another sample like it with different and new work.  Piece included a embossing stamp that we created to stamp at leisure on the piece, on envelopes and biz cards.  Also a rubber stamp of Doug Human Photo to add yet another stamp/design treatment.

How many times a year do you send out promos?
This piece is first run of small series of promos.  I had it printed and by the time I had all of my design and mailing snafus taken care of, I didn’t begin sending until early this summer.  (Had an envelope printed and created; USPS suggested this as a no go in terms of mailing success because of placement of addresses and return).  Transitioned into a black envelope.  About every quarter or so and keeping enough on hand for leave behinds of which this has had more success.

The Daily Promo: Alison Conklin

- - The Daily Promo

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Alison Conklin

Who printed it?  
Blurb printed the promo piece. What is nice about this is that you can order as many or as little copies as you need and then of course reorder without any sort of minimum requirement.

Who designed it?
The talented group over at Curious & Company – I had a great time working with them.

Who edited the images?  
I edit all of my own images as far as color and touch-ups. For this promo I gave the designers a collection of my favorite images with notes on which ones I really wanted to be highlighted in the book and they curated what went on the pages.

How many did you make?
I made 100. I have mailed about half and the rest I hand out to perspective clients in person when we have our initial meeting.

How many times a year do you send out promos?
This year I have sent out two. The first promo I made in 2016 was an editorial one focusing on my food and portrait photography and then I decided to make this one which featured my wedding photography work.

I loved the concept of using popular song names with the photos. I thought it was sort of a whimsical combination and perfect for the collection of work I was featuring. Another piece of this promo that I love is the mailing label. I wanted it to stand out right away if you were sorting through your mail and I think it achieves that. I used one of the images that Palm Press turned into a greeting card in their 2016 Wedding line for my personal note; I thought it was a fun fit.

The Daily Promo: Alex Geana

- - The Daily Promo

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Alex Geana

Who printed it?
I use Overnight Prints for my promos. Eventually I’ll use a fancy printer, but for now they’re really good. Then I make custom notes for all my clients and potential clients. Trying to be as personal as possible. My handwriting isn’t the best, so I like to print all my cards on nice card stock from Paper Source and sign everything. It makes for a really neat and personal presentation.

Who designed it?
I designed and set the images myself. Part of my schooling at SVA was graphic design and I love using the skill set in my photography every day.

Who edited the images?
I did. But with ice cream you have to be quick, so not that many pictures were generated.

How many did you make?
We used 3 bars and about 25 images were created. The print runs on my promos are 250.

How many times a year do you send out promos?
I send hard promos out every 3 to 6 months, then emails out every 45 days. I’m finding that the food theme works really well. Because it’s a visceral connection.

Who was the food stylist?
I was actually the food stylist. I really like putting it together and do all my basic food styling myself. Although I do have great food stylists I work with, when it comes to a promo; I don’t really have a production budget.

Did you shoot specifically for promos?
Yes, I shoot specially for promos, so I have a ton of freedom and do things totally in my wheelhouse, when it comes to styling. This is basically a raw chocolate bar from a bougie chocolate shop in SoHo with chocolate drizzle and fruity pebbles, then gold flexes for color. I used 3 bars and got 25 images.

Why three bars?
I needed 3 bars, because the bite and the drizzle kept on melting. Then if you swap out backgrounds, you get a mess. So if you look carefully, the bar on the red, had the best bite, but the bar on the white background had the best styling as a bar. So I just used both pictures from each set. One for the front, one for the back. I think I’m going to work with donuts next, because the response from this promo was amazing.

The Daily Promo – Janelle Jones

- - The Daily Promo

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Janelle Jones

Who printed it?
Modern Postcard

Who designed it?
Me

Who edited the images?
Me

How many did you make?
250

How many times a year do you send out promos?
This was the second mail promo I’ve done, I’m aiming to send out promos four times per year.

If there is some sort of interesting backstory please feel free to share.
This photo of phrosties is from a series about summer drinks commissioned by Vice MUNCHIES.

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The Daily Promo – Mark Peterman

- - The Daily Promo

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Mark Peterman

Who printed it?
Next Day Flyers

Who designed it?
I designed it myself. I have a background in design and that was my major in art school. Having experience in layout and a design sensibility has become quite useful for my promotional efforts over the years as a photographer.

Who edited the images?
I edited the content myself although I do have a small group of photo industry friends who I consult on a regular basis regarding promo pieces and editing on projects.

How many did you make?
This last postcard was a run of 750. I sent out 650 and usually keep the remaining stock for leave-behinds for in-person meetings.

How many times a year do you send out promos?
I try to send out a minimum of 3 printed pieces a year and 4-5 email promos a year.

What was the postcard based on?
This postcard was based on an editorial assignment that I shot for The Atlantic. It was a great assignment where I traveled around the country to photograph a cover story that would find the ‘American Futures’ that tell an alternate, positive story to the message put out by mainstream news today. The story appeared in the March 2016 edition of the magazine.

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Shortly after the story appeared in the magazine I knew that I wanted to create a promo piece from the project. Because the content was sprawling, I had a lot of material to edit down and wanted to tell the story of the editorial project but also feature everything that I do well: constructing narratives with portraiture, landscapes and reportage. There were several different layouts that I tried, drawing on past promo pieces but didn’t seem to work. I kept reworking the design while looking for a new way to present the material that was unique to the diverse content. After numerous revisions I finally I settled on a gridded layout where the images could play off each other to create an overall feel that supported the images in the right way.

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The Daily Promo – Sean Klingelhoefer

- - The Daily Promo

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Sean Klingelhoefer

 

Who printed it?
I had it printed through Ken at Continental Colorcraft in Monterey Park, CA but it ended up being outsourced to another print shop because they no longer had the HP Indigo printer I’ve grown to love when I have to do digital offset.

Who designed it?
Yours truly. In this case there really isn’t much designing going on but as they say, “no design is good design.”

Who edited the images?
All of the editing was done by myself although there really isn’t much going on aside from a color shift. I wanted to keep this project more abstract and simply in an effort to make a different statement than my usual “car ad work” does.

How many did you make?
I made 500 sets of 4 8×13″ cards.

How many times a year do you send out promos?
It depends on the year but at least 3-6 times a year. I think in the coming years I’m going to start making more of an effort to get more creative with promos.

How did this images series develop?
The photo series was kind of a mistake in general.  I had planned to shoot my friend’s incredible Alfa at El Mirage dry lake bed but as soon I finished paying for a day pass I realized that the lake was actually closed to vehicles. After a two-and-a-half-hour drive from LA and a non-refundable $20 pass ,I figured there was no sense in going home. We decided to cruise around in the Joshua Trees for a while to find something inspiring. It was hot, irritating but I had some prisms, a beautiful car and an open dirt road; I just decided to do some experiments. I tried to capture the feeling of the desert in a story of a mirage which never quite clears and the moment of disillusionment never arrives. When I showed the images to my rep Paige at Fox Creative she was immediately on-board to do something special and targeted with the series.  The result was the lowest count, highest resolution I’ve ever done on a promo. Hopefully the people that receive them will feel the same sort of nervous excitement I had when I made them.

The Daily Promo: Julia Vandenoever

- - The Daily Promo

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Julia Vandenoever

Who printed it?
Paper Chase

Who designed it?
Erica Brooks

Who edited the images?
Peter Dennen at Pedro + Jackie took the lead in culling through my images and making a narrow selection. Then we worked together to finalize the images.

How many did you make?
300, I sent out 250 and kept 50 of them for leave behinds.

How many times a year do you send out promos?
Once a year, but my goal this year is twice.

Why did you choose this style of promotion?
The object of the promo was not focusing a singular project, but to show the range of subject that I shoot: food, portraits, lifestyle and kids. I wanted art buyers to get a strong sense of my style in a single promo.

The Daily Promo – Jordan Lutes

- - Agents, The Daily Promo

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Jordan Lutes

Who printed it?
I printed through Overnightprints

Who designed it?
I designed it with the help of a few graphic designer friends I’ve been working with since college- they know my work and ideas as well as I do

Who edited the images?
The images were chosen by me, all from a recent road trip camping and surfing through Portugal. Once we figured out the layout, the images were whittled down with the help of my reps at ETC. The goal was to show my lifestyle work, but also focus on smaller quieter moments to help let the piece breathe a bit.

How many did you make?
I had 400 printed, with 50 of those going to my reps, and another 50 staying with me for meetings and new friends

How many times a year do you send out promos?
Normally one big promo a year, and some personalized smaller ones to targeted people when it seems right. But this year I’ll be sending 4 since this promo is the first part of a new series.

How did this zine come about?
The Portugal zine is the first of part of a four-part series that will be hitting desks over the course of about a year, all centered on recent travels. I just got back from Jordan in the Middle East, so that will be the focus of the next one to go out. There’s already been a much better response to this than any postcard or poster promo I’ve sent; I think the zine has been a nice way to show a fuller perspective of how I shoot. I’ve been capturing a lot of motion on these trips as well -probably more motion than images actually- and working with an editor to turn each trip into a short travel piece as well.

The Daily Promo: Michael Rudin

- - The Daily Promo





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Michael Rudin

Who printed it?
Mag Cloud did the printing.

Who designed it?
I did the original design and Paul Morris who is an Art Director and Graphic Designer refined it and really helped pull it together.

Who edited the images?
I edited the images.

How many did you make?
I did a small run of fifty.

How many times a year do you send out promos?
I do an annual zine and a few postcards a year.

What made you decided to use such bold language?
I really wanted to capture the spirit of Whit’s End and give viewers a sense of what it is like there.  The restaurant is very small with a salty but loving crew.  They are putting out amazing food in an open kitchen while this kind of banter is tossed around.  Their daily specials menu reads with bold language too so it only seemed fitting.

Did you write this yourself?
I worked closely with Whit and his crew to come up with appropriate text. We kind of brainstormed the language at the restaurant during service, over beers and in passing. Honestly I don’t even remember the things that didn’t make the cut, nothing was written down.  We knew when we got the right thing because everyone was into it and that’s what stuck.

What has the feedback been like?
The feedback has been great!  Lots of positive response from everyone who has received one.

The Daily Promo: Angela Datre

- - The Daily Promo

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Angela Datre

 

Who printed it?
I used Overnight Prints.

Who designed it?
I designed it.

Who edited the images?
I edited as well. I picked two of my favorite images from this shoot.

How many did you make?
I printed 50 and targeted publications that feature cooking, food culture and/or portraits. I’ve been shooting more food-related work this past year so I wanted to send out a promo that would highlight that.

How many times a year do you send out promos?
I usually will create a promo when I have new work that I want to share. Ideally I would like to do one booklet per year with postcards here and there as well.

What project did theses image come from?
These images were from a story I shot on two women butchers at The Meat Hook in Brooklyn for the Village Voice. I always enjoy photographing people in their studios or work spaces so this shoot was a lot of fun. I’m happy when photography assignments bring me somewhere I normally wouldn’t be (like in the freezer at a butcher shop).

The Daily Promo – Kenneth Ruggiano

- - Promos, The Daily Promo

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Kenneth M. Ruggiano


Who printed it?
I had the prints done by Bay Photo. It’s printed on Moab Entrada. After I receive the prints I shoot them “copy stand style” onto slide film, I used Fuji Velvia. I tried a couple different slide films and liked the Velvia the best. After I’m done with the slide film I send it off to Fromex in Long Beach, California to have it processed. No one in my area process slide film any more, sad face. Once it’s back to me after a week or so I cut each positive out and place it into a slide viewer. It’s a total pain in the ass…I mean labor of love. Than I cut a piece of leather, stamp my branding on it and attach. One final piece of branding stamped on the inside of the box filled with some crinkle paper and out it goes.

Who designed it?
I designed it. The semester I was graduating  from art school at the University of Oklahoma, one of lower classes showed some of their work with viewers like this. They hung from string in the hall and you had to walk up and interact with the viewer to see the work. I was jealous I didn’t get to do it.

Who edited the images?
I edited the images. I sent @aphotoeditor one version. There are three others. Who gets what depends on who they are, but they are all fitness related.

How many did you make?
In all I’ve probably made just over a 100. The one I sent to @aphotoeditor was in the second wave.  The first set I did as a test, I got some really positive feedback so I went ahead and did another batch right away.

How many times a year do you send out promos?
I’ve been doing a targeted promo once a year. Normally in the beginning of the year but the getting ready/birth of my little girl slowed me down a bit this year.

Where did you find that viewer?
The first set of viewers I bought about five years ago when I first had the idea to do these as a promo. I think I got them from Calumet. I originally planned to find a printer that could print small enough but I couldn’t find anything I was happy with. When I bought more viewers this year I bought them from the manufacturer, Radex Inc.

 

The Daily Promo – Emiliano Granado

- - The Daily Promo

 

 

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Emiliano Granado


Who printed it?
Postcards: gotprint.com
20 pg zine: Awlitho.com

Who designed it?
Kayla Kern

Who edited the images?
I edited the images.

How many did you make?
2000

How many times a year do you send out promos?
I send postcards throughout the year, 3-5 per year. I try to print more cohesive promos/zines 1-2 times per year.

The postcard promo was a teaser for this zine, what is this publication about?
This publication is about the Spectacle that is the Tour de France. My focus was NOT on the racers, but instead it’s a look at the whole thing. The colors, the landscape, the human spectacle, and even some dudes in lycra.

OCT1

 


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Tell me about your marketing strategy for the mail/ and the 20 page zine.
The strategy is to keep my brand consistent. To put out the work I’m most proud of. To continue to showcase the work that I believe is the most significant and could be most valuable to potential clients. I sent out 3 postcards leading up to the main piece to ‘tease’ the project. I’m launching the project on my site and making the zine for sale at quesofrito.com