Category "The Daily Promo"

The Daily Promo: Aaron Sosa

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DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2010

DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2012

DESDE EL AUTOEXILIO Photography by Aaron Sosa Panama City - Panama 2011

DESDE EL AUTOEXILIO.Photography by Aaron Sosa. Panama City - Panama 2010

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Aaron Sosa

Who printed it?
Shenzhen Longyin Printing Packing Co. – China. Publishing House Igneo/Ediquid

Who designed it?
Gisela Viloria, a great Venezuelan designer of photo books.

Who edited the images?
Two great photographers Ramon Grandal, Ricardo Jimenez and me.

How many did you make?
500 copies

How many times a year do you send out promos?
First time I sent a promotion to aphotoeditor.com, I appreciate the opportunity

How did this promo come about?
I’ll share with you the text, presentation of IN-XILIOS:Everybody knows that to emigrate it’s not an easy process, a lot of things has been said about it. The exterior landscape changes but it also changes the inner landscape. How a photographer looks at both landscapes? How to commune within himself the exterior and the interior? What remains in his gaze and transfers from the old home to the new one? These are the questions I tried to answer through 76 images (76 keys) at In-Xilios: a visual essay my experience as an emigrant Venezuelan photographer who is watching and discovering Panama, my current living place and, at the same time, rediscovering myself because, at the end, travels are exactly for that. There is no objectivity in this book, every image is a frame of mind and there’s a long time that photography stopped pretending to be objective. Each one of these images is a notation about a process -the travel, the migration- that is a initiation ritual: we set out from a state of mind to transform ourselves and return being another. On the road, all the Circes and Laestrygonians, all the landscapes, all the times we dream about Ithaca. Aaron Sosa/Kelly Martínez,  Publishing House Igneo/Ediquid

What has the response been from the book?
The book has been very well received. It is selling the USA, Venezuela and Panama. also available on eBay and on my web site. In addition, the book is already part of many libraries of schools of photography in several countries.

What type of assignments were you hoping to get through this promo or was it more self expression with no real commercial target?
It was a rather free expression. Authorial photograph has an exclusive audience. It is not “pretty” but rather photos of photos with a great deal of subjectivity.

The Daily Promo – Doug Human

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Doug Human


Who printed it?

Newspaperclub of the UK.  They are a news bureau and they print traditional and digital on news print stock.  They have begun to introduce a cleaner/brighter stock to offer a snappier color and sharpness.  Still having the properties of newsprint.  I loved the alternative approach and giving modern images a throwback to something nostalgic or reminiscent of a slowly dying print industry (newspapers).

Who designed it?
Art Director and Designer Marek Hosek of Boulder CO.  He was an Chicagoan and moved out west a year or so ago.  A friend and colleague.  I went to him for guidance and an approach I would not think of.  Amazing talent and offered this format when I suggested I wanted to explore Newsprint.  He is a fantastic idea guy and I knew his collaboration would allow alternative process as well as unconventional ideas.

Who edited the images?
The editing (like my site) was done primarily by me and Marek.  I made a collection of product ideas and concepts to Marek and he suggested this layout and image selection.

How many did you make?
I went for the traditional “digital tabloid” @ 52gsm.  200 pcs @ 4 pages.  I’m in the process of creating another sample like it with different and new work.  Piece included a embossing stamp that we created to stamp at leisure on the piece, on envelopes and biz cards.  Also a rubber stamp of Doug Human Photo to add yet another stamp/design treatment.

How many times a year do you send out promos?
This piece is first run of small series of promos.  I had it printed and by the time I had all of my design and mailing snafus taken care of, I didn’t begin sending until early this summer.  (Had an envelope printed and created; USPS suggested this as a no go in terms of mailing success because of placement of addresses and return).  Transitioned into a black envelope.  About every quarter or so and keeping enough on hand for leave behinds of which this has had more success.

The Daily Promo: Alison Conklin

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Alison Conklin

Who printed it?  
Blurb printed the promo piece. What is nice about this is that you can order as many or as little copies as you need and then of course reorder without any sort of minimum requirement.

Who designed it?
The talented group over at Curious & Company – I had a great time working with them.

Who edited the images?  
I edit all of my own images as far as color and touch-ups. For this promo I gave the designers a collection of my favorite images with notes on which ones I really wanted to be highlighted in the book and they curated what went on the pages.

How many did you make?
I made 100. I have mailed about half and the rest I hand out to perspective clients in person when we have our initial meeting.

How many times a year do you send out promos?
This year I have sent out two. The first promo I made in 2016 was an editorial one focusing on my food and portrait photography and then I decided to make this one which featured my wedding photography work.

I loved the concept of using popular song names with the photos. I thought it was sort of a whimsical combination and perfect for the collection of work I was featuring. Another piece of this promo that I love is the mailing label. I wanted it to stand out right away if you were sorting through your mail and I think it achieves that. I used one of the images that Palm Press turned into a greeting card in their 2016 Wedding line for my personal note; I thought it was a fun fit.

The Daily Promo: Alex Geana

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Alex Geana

Who printed it?
I use Overnight Prints for my promos. Eventually I’ll use a fancy printer, but for now they’re really good. Then I make custom notes for all my clients and potential clients. Trying to be as personal as possible. My handwriting isn’t the best, so I like to print all my cards on nice card stock from Paper Source and sign everything. It makes for a really neat and personal presentation.

Who designed it?
I designed and set the images myself. Part of my schooling at SVA was graphic design and I love using the skill set in my photography every day.

Who edited the images?
I did. But with ice cream you have to be quick, so not that many pictures were generated.

How many did you make?
We used 3 bars and about 25 images were created. The print runs on my promos are 250.

How many times a year do you send out promos?
I send hard promos out every 3 to 6 months, then emails out every 45 days. I’m finding that the food theme works really well. Because it’s a visceral connection.

Who was the food stylist?
I was actually the food stylist. I really like putting it together and do all my basic food styling myself. Although I do have great food stylists I work with, when it comes to a promo; I don’t really have a production budget.

Did you shoot specifically for promos?
Yes, I shoot specially for promos, so I have a ton of freedom and do things totally in my wheelhouse, when it comes to styling. This is basically a raw chocolate bar from a bougie chocolate shop in SoHo with chocolate drizzle and fruity pebbles, then gold flexes for color. I used 3 bars and got 25 images.

Why three bars?
I needed 3 bars, because the bite and the drizzle kept on melting. Then if you swap out backgrounds, you get a mess. So if you look carefully, the bar on the red, had the best bite, but the bar on the white background had the best styling as a bar. So I just used both pictures from each set. One for the front, one for the back. I think I’m going to work with donuts next, because the response from this promo was amazing.

The Daily Promo – Janelle Jones

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Janelle Jones

Who printed it?
Modern Postcard

Who designed it?
Me

Who edited the images?
Me

How many did you make?
250

How many times a year do you send out promos?
This was the second mail promo I’ve done, I’m aiming to send out promos four times per year.

If there is some sort of interesting backstory please feel free to share.
This photo of phrosties is from a series about summer drinks commissioned by Vice MUNCHIES.

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The Daily Promo – Mark Peterman

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Mark Peterman

Who printed it?
Next Day Flyers

Who designed it?
I designed it myself. I have a background in design and that was my major in art school. Having experience in layout and a design sensibility has become quite useful for my promotional efforts over the years as a photographer.

Who edited the images?
I edited the content myself although I do have a small group of photo industry friends who I consult on a regular basis regarding promo pieces and editing on projects.

How many did you make?
This last postcard was a run of 750. I sent out 650 and usually keep the remaining stock for leave-behinds for in-person meetings.

How many times a year do you send out promos?
I try to send out a minimum of 3 printed pieces a year and 4-5 email promos a year.

What was the postcard based on?
This postcard was based on an editorial assignment that I shot for The Atlantic. It was a great assignment where I traveled around the country to photograph a cover story that would find the ‘American Futures’ that tell an alternate, positive story to the message put out by mainstream news today. The story appeared in the March 2016 edition of the magazine.

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Shortly after the story appeared in the magazine I knew that I wanted to create a promo piece from the project. Because the content was sprawling, I had a lot of material to edit down and wanted to tell the story of the editorial project but also feature everything that I do well: constructing narratives with portraiture, landscapes and reportage. There were several different layouts that I tried, drawing on past promo pieces but didn’t seem to work. I kept reworking the design while looking for a new way to present the material that was unique to the diverse content. After numerous revisions I finally I settled on a gridded layout where the images could play off each other to create an overall feel that supported the images in the right way.

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The Daily Promo – Sean Klingelhoefer

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Sean Klingelhoefer

 

Who printed it?
I had it printed through Ken at Continental Colorcraft in Monterey Park, CA but it ended up being outsourced to another print shop because they no longer had the HP Indigo printer I’ve grown to love when I have to do digital offset.

Who designed it?
Yours truly. In this case there really isn’t much designing going on but as they say, “no design is good design.”

Who edited the images?
All of the editing was done by myself although there really isn’t much going on aside from a color shift. I wanted to keep this project more abstract and simply in an effort to make a different statement than my usual “car ad work” does.

How many did you make?
I made 500 sets of 4 8×13″ cards.

How many times a year do you send out promos?
It depends on the year but at least 3-6 times a year. I think in the coming years I’m going to start making more of an effort to get more creative with promos.

How did this images series develop?
The photo series was kind of a mistake in general.  I had planned to shoot my friend’s incredible Alfa at El Mirage dry lake bed but as soon I finished paying for a day pass I realized that the lake was actually closed to vehicles. After a two-and-a-half-hour drive from LA and a non-refundable $20 pass ,I figured there was no sense in going home. We decided to cruise around in the Joshua Trees for a while to find something inspiring. It was hot, irritating but I had some prisms, a beautiful car and an open dirt road; I just decided to do some experiments. I tried to capture the feeling of the desert in a story of a mirage which never quite clears and the moment of disillusionment never arrives. When I showed the images to my rep Paige at Fox Creative she was immediately on-board to do something special and targeted with the series.  The result was the lowest count, highest resolution I’ve ever done on a promo. Hopefully the people that receive them will feel the same sort of nervous excitement I had when I made them.

The Daily Promo: Julia Vandenoever

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Julia Vandenoever

Who printed it?
Paper Chase

Who designed it?
Erica Brooks

Who edited the images?
Peter Dennen at Pedro + Jackie took the lead in culling through my images and making a narrow selection. Then we worked together to finalize the images.

How many did you make?
300, I sent out 250 and kept 50 of them for leave behinds.

How many times a year do you send out promos?
Once a year, but my goal this year is twice.

Why did you choose this style of promotion?
The object of the promo was not focusing a singular project, but to show the range of subject that I shoot: food, portraits, lifestyle and kids. I wanted art buyers to get a strong sense of my style in a single promo.

The Daily Promo – Jordan Lutes

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Jordan Lutes

Who printed it?
I printed through Overnightprints

Who designed it?
I designed it with the help of a few graphic designer friends I’ve been working with since college- they know my work and ideas as well as I do

Who edited the images?
The images were chosen by me, all from a recent road trip camping and surfing through Portugal. Once we figured out the layout, the images were whittled down with the help of my reps at ETC. The goal was to show my lifestyle work, but also focus on smaller quieter moments to help let the piece breathe a bit.

How many did you make?
I had 400 printed, with 50 of those going to my reps, and another 50 staying with me for meetings and new friends

How many times a year do you send out promos?
Normally one big promo a year, and some personalized smaller ones to targeted people when it seems right. But this year I’ll be sending 4 since this promo is the first part of a new series.

How did this zine come about?
The Portugal zine is the first of part of a four-part series that will be hitting desks over the course of about a year, all centered on recent travels. I just got back from Jordan in the Middle East, so that will be the focus of the next one to go out. There’s already been a much better response to this than any postcard or poster promo I’ve sent; I think the zine has been a nice way to show a fuller perspective of how I shoot. I’ve been capturing a lot of motion on these trips as well -probably more motion than images actually- and working with an editor to turn each trip into a short travel piece as well.

The Daily Promo: Michael Rudin

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Michael Rudin

Who printed it?
Mag Cloud did the printing.

Who designed it?
I did the original design and Paul Morris who is an Art Director and Graphic Designer refined it and really helped pull it together.

Who edited the images?
I edited the images.

How many did you make?
I did a small run of fifty.

How many times a year do you send out promos?
I do an annual zine and a few postcards a year.

What made you decided to use such bold language?
I really wanted to capture the spirit of Whit’s End and give viewers a sense of what it is like there.  The restaurant is very small with a salty but loving crew.  They are putting out amazing food in an open kitchen while this kind of banter is tossed around.  Their daily specials menu reads with bold language too so it only seemed fitting.

Did you write this yourself?
I worked closely with Whit and his crew to come up with appropriate text. We kind of brainstormed the language at the restaurant during service, over beers and in passing. Honestly I don’t even remember the things that didn’t make the cut, nothing was written down.  We knew when we got the right thing because everyone was into it and that’s what stuck.

What has the feedback been like?
The feedback has been great!  Lots of positive response from everyone who has received one.

The Daily Promo: Angela Datre

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Angela Datre

 

Who printed it?
I used Overnight Prints.

Who designed it?
I designed it.

Who edited the images?
I edited as well. I picked two of my favorite images from this shoot.

How many did you make?
I printed 50 and targeted publications that feature cooking, food culture and/or portraits. I’ve been shooting more food-related work this past year so I wanted to send out a promo that would highlight that.

How many times a year do you send out promos?
I usually will create a promo when I have new work that I want to share. Ideally I would like to do one booklet per year with postcards here and there as well.

What project did theses image come from?
These images were from a story I shot on two women butchers at The Meat Hook in Brooklyn for the Village Voice. I always enjoy photographing people in their studios or work spaces so this shoot was a lot of fun. I’m happy when photography assignments bring me somewhere I normally wouldn’t be (like in the freezer at a butcher shop).

The Daily Promo – Kenneth Ruggiano

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Kenneth M. Ruggiano


Who printed it?
I had the prints done by Bay Photo. It’s printed on Moab Entrada. After I receive the prints I shoot them “copy stand style” onto slide film, I used Fuji Velvia. I tried a couple different slide films and liked the Velvia the best. After I’m done with the slide film I send it off to Fromex in Long Beach, California to have it processed. No one in my area process slide film any more, sad face. Once it’s back to me after a week or so I cut each positive out and place it into a slide viewer. It’s a total pain in the ass…I mean labor of love. Than I cut a piece of leather, stamp my branding on it and attach. One final piece of branding stamped on the inside of the box filled with some crinkle paper and out it goes.

Who designed it?
I designed it. The semester I was graduating  from art school at the University of Oklahoma, one of lower classes showed some of their work with viewers like this. They hung from string in the hall and you had to walk up and interact with the viewer to see the work. I was jealous I didn’t get to do it.

Who edited the images?
I edited the images. I sent @aphotoeditor one version. There are three others. Who gets what depends on who they are, but they are all fitness related.

How many did you make?
In all I’ve probably made just over a 100. The one I sent to @aphotoeditor was in the second wave.  The first set I did as a test, I got some really positive feedback so I went ahead and did another batch right away.

How many times a year do you send out promos?
I’ve been doing a targeted promo once a year. Normally in the beginning of the year but the getting ready/birth of my little girl slowed me down a bit this year.

Where did you find that viewer?
The first set of viewers I bought about five years ago when I first had the idea to do these as a promo. I think I got them from Calumet. I originally planned to find a printer that could print small enough but I couldn’t find anything I was happy with. When I bought more viewers this year I bought them from the manufacturer, Radex Inc.

 

The Daily Promo – Emiliano Granado

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Emiliano Granado


Who printed it?
Postcards: gotprint.com
20 pg zine: Awlitho.com

Who designed it?
Kayla Kern

Who edited the images?
I edited the images.

How many did you make?
2000

How many times a year do you send out promos?
I send postcards throughout the year, 3-5 per year. I try to print more cohesive promos/zines 1-2 times per year.

The postcard promo was a teaser for this zine, what is this publication about?
This publication is about the Spectacle that is the Tour de France. My focus was NOT on the racers, but instead it’s a look at the whole thing. The colors, the landscape, the human spectacle, and even some dudes in lycra.

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Tell me about your marketing strategy for the mail/ and the 20 page zine.
The strategy is to keep my brand consistent. To put out the work I’m most proud of. To continue to showcase the work that I believe is the most significant and could be most valuable to potential clients. I sent out 3 postcards leading up to the main piece to ‘tease’ the project. I’m launching the project on my site and making the zine for sale at quesofrito.com

The Daily Promo – Steve Pomberg

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Steve Pomberg


Who printed it?
Paper Chase Press printed my piece. They are based in Los Angeles, were awesome to work with, and I think they did an amazing job.
Who designed it?
Dana Silberman is a fantastic art director (and conveniently my wife). She designed the front and back cover and eagle eyed the entire piece.
Who edited the images?
I did most of the editing and Dana gave me some great feedback/input regarding layout and pagination.
How many did you make?
I had 100 books printed this time around.
 How many times a year do you send out promos?
I try and do an annual printed promo and keep my website current.
Tell us about your inspiration for this promo.
For this promo piece my intention was to share unpublished personal work that would appeal to potentially new and current editorial/commercial clients. I wanted to showcase my ability to work on location and in the studio so the selected images oscillate between those spaces. I grew up skateboarding and surfing so I wanted to give a nod to the the activities/subcultures that really got my creative juices flowing and inspired me to pick up a camera. Recent trips to Croatia and Nicaragua along with some of my favorite spots in the southeast provided me with vivid environments to experience and photograph. I am an avid art and record collector, and am fascinated with the concept of “Analog Versus Digital’ so I also included images that reference those areas of interest.

The Daily Promo – Jennifer Rocholl

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Who printed it? 
Southern California Graphics in Culver City

Who designed it? 
The amazing Jean-Marc Durviaux and his team at DISTINC_.  Jean-Marc put so much individual attention, thought, and care into my project.  This is the second promo he’s designed for me.  The previous one placed 2nd in the PDN promo awards in 2009 (just behind the DS reps’ promo and yes, it’s been that long since I last did a printed promo!).  There is so much heart in this design agency, I really adore them.

Alexey Brodovitch’s design work was the inspiration for this project.  Brodovitch is a master of juxtaposition and extreme scale and his layouts remind me of contact sheets that have been cut into strips.   Jean-Marc thought it jelled perfectly with the spirit of my work and ran with it.  It was his idea to integrate graphic elements and type to give a hint of how my work could potentially look as an “already consumed” product.  (Yes — Jean-Marc, I’m glad you talked me into this!)

Who edited the images? 
I presented Jean-Marc with a very broad edit from my entire body of work and he made his selects from there.  It was necessary to get fresh eyes on my work because I tend to get stuck on which photos are my favorites.

How many did you make?
2,000.  1,800 were blessed during a candle lit ceremony and sprinkled with unicorn dust, packed into hand painted envelopes, and mailed out.  The lovely NIkki (pictured) came over and spent about a week painting those envelopes on a tarp in my driveway, sometimes with the help / hindrance of my kids.  I really wanted each one to have a “I made this for you” aesthetic.  The remaining 200 are waiting to be handed out at meetings and mailed out to anyone else who’d like one — just hit me up.

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How many times a year do you send out promos? 
Since this promo was a substantial production and big cost, it will be my big annual hit in addition to a New Year postcard I sent earlier this year.

The Daily Promo: Stan Evans

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Stan Evans


Who printed it?
Modern Postcard out of San Diego Printed it. Ture Lillegraven referred me to them. They are reasonable priced and efficient.

Who designed it?
I designed it. As far as the concept, I’ve been shooting a bit of motorcycling lately and it seems the market has been saturated with café racers, sunset shots and generic side of the road shots.  While some of those photos will always be timeless, I wanted to capture something that flew in the face of that. High-end motorcycles are precision machines and the apparel motorcyclists wear for protection at those speeds has many features and functions.  I wanted showcase a seamless connection between man and machine;  inspired by the work of artist HR Giger and director James Cameron did on the “Alien” series. It’s dark and moody but in a stack of sunset motorcycle work it sticks out.

Who edited the images?
I edited the images and did the post-production myself.  I had pretty clear vision of wanting to mix crisp product photography with dynamic action.  The photos themselves have very little photoshop.  Some of the on location photos had a bit of light spill because you are capturing things at speed but overall that it was getting the right mix of portraits and action so it flows nicely

How many did you make?
I made 200. I sent out about half of those. I handed out probably another fifty. I still have a few on hand to leave behind at meetings.  I’d be happy to send more out, shoot me an email if you are interested:  stan@stanevansphoto.com

How many times a year do you send out promos?
Usually 3 to 4 times a year. I do one larger one and 2-3 follow-ups.

How did this idea come about?
Originally I pitched this idea to a company for a shoot and they passed but the problem with good ideas is they stick, so I made this promo.  A promo is the best manifestation of what you can do with your own mind on your own time.  If you can get people to believe in that, they will believe in you and help manifest bigger dreams and ideas. People will say “no” to your ideas but you need to have the resilience to come back and define those ideas, shoot them and take them to fruition if need be.  Practice until you get to a point where people will take notice.

Later after they saw the promo they came back and commissioned a shoot. It also led to a recent work with Cycle World, which was pretty cool because I’ll be frank; I’m a portrait photographer that likes shooting motorcyclists and hearing their stories. I have an instagram (@upforadventuress) dedicated just my moto exploits but I separate the two because I don’t want to be stamped as just a “moto photographer.” It’s a great outlet to show that world as I see it without any constraints and it’s made my overall photography work better but I enjoy seeing and shooting many things.

Special thanks to Adey Bennett (model), Jeff Moustache (the assistant on the shoot but a talent photographer in his own right) and Yamani Watkins (an executive producer /co-founder of Karma Media Group  an amazing mentor for me in LA )  who all helped tremendously on this project.

 

 

The Daily Promo: Heather Byington

- - The Daily Promo

 

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Heather Byington

Who printed it?
Vista print made the post cards, envelopes were hand crafted by me.

Who designed it?
I did.

Who edited the images?
I did.

How many did you make?
452, though some were sent back, so roughly 420 made it out into the world. I sent promos to only to the agencies I had direct contact details for.
815 postcards were sent, just as a solo card/promo piece, these were all marketed to “art director/buyer”.

How many times a year do you send out promos?
This was my first real “big push”.  I have sent out a card here or there a couple times before, but nothing to this level. This is the first time I have heard anything back.

Tell us about the promo concept.
Anthology of Muddled Nightmares is a collaboration between myself and Mitchell Walter. I’ve always had an eye for the dark and macabre, but I balance it with visceral emotion and undeniable beauty.  Mitchell is a professional creative writer; he has always been smitten with short stories, finding their blend of narrative content and poetic metaphors powerfully engaging.

Having a mutual admiration for each others’ work, we decided to collaborate on Anthology of Muddled Nightmares. 

The Daily Promo – Steve Simko

- - The Daily Promo

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Steve Simko

 

Who printed it?
I sourced it through FOXTONE PACKING in New York City. He’s a print broker and is known for his foil stamping expertise.

Who designed it?
Myself and longtime friend/designer Peter Scherrer at STUDIO MOUSETRAP here in Los Angeles.

Who edited it?
Myself. I had originally chosen a different image but felt it like I might have missed something in the first edit and went back a couple weeks later and found this timeless image.

How many did you print?
500 total with 300 for the mailing and 200 for hand outs.

How many times a year do you send out promos?
2-3 times a year with a very specific target of photo editors and art buyers.

Tell us about this image.
This image is from a personal project I photographed with Michael Wilkinson (Oscar nominated costume designer) and his husband Tim Martin. I had shot Michael a couple of years ago and they came to me with an idea for a project they were working on for their new branding company and asking if I had any interest in shooting some Haute Couture clothing. Yes, please !