Category "The Daily Promo"

The Daily Promo – Elysa Weitala

- - The Daily Promo

Elysa Weitala

Who printed it?
HH Imaging in San Francisco printed the photo cards. I’ve worked with them on a few other projects and they are wonderful! Great quality prints and awesome people! The custom blue box was printed by Packlane and the branded wrapping paper was from Spoonflower.

Who designed it?
Last year I went through a full rebranding with a team at Wonderful Machine. This promo was the final piece to my new brand! Karen Yee was my amazing designer throughout the entire rebranding and created the design and concept for this promo. Stacy Swiderski was my editor and helped me select just the right images.

Tell me about the images?
My editor, Stacy and I wanted to make sure that my first large promo showcased the range and variety of my work. With a cohesive style that reaches across my primary disciplines, Food and Still Life / Product Photography, we opted to send each contact a set of both food and lifestyle cards. The images are a mix of personal and commissioned work from the past few years. The images chosen worked well together but could also stand strong on their own.

How many did you make?
100 Complete Box Sets and 20 Individual Card Sets

How many times a year do you send out promos?
This is my first promo! I plan to send one intricate or large promo each year followed by one (or two) smaller promos throughout the year.

Do you think printed promos are effective for marketing your work?
Yes, very much so! It is a break from the constant stream of digital media present in this industry. It also gives me the chance to bring elements and materials into my branding that is not possible with a website, blog, or email campaigns.

The Daily Promo – Lisa Linke

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Lisa Linke now represented by Picture Matters

Regarding the promo:

https://www.prodpi.com/ printed the promos. Their quality is great and I also order the prints for my portfolio book there.

I designed the promo myself, I wanted to make a simple and cost-effective mailer, that the receiver wants to open right away. After making a really involved promo about a year ago, I felt like this was the right idea. Cards are always nice, because you can share a specific image with another creative that caught your eye. Each card has my contact info on it, so that whoever ends up looking at it, can reach out. I didn’t want to show a specific car as an opening image, instead I chose something environmental, that gives an indication on what is inside the envelope, but doesn’t tell too much. To me it was important to not only show the car, but also the surroundings. A car brings you to places and I often forgot to capture where it brought me to, so this time I wanted to show this and make it be part of my mailer.

The shoot itself was really fun and I was excited to share these images with creatives and agencies. But who doesn’t like jumping a truck in the desert?! To me this shoot was more like an adventure than work, an experience I was able to share during portfolio reviews. This adventure included me almost getting bit by a snake, a lot of dust and the most beautiful sunrise I had seen in a long while.

I actually made two different mailers, one with the off-road car and one with a performance car showing the capability of the vehicle to be used on streets as well as on a race track. Not every agency or client does shoots that involve off-roading, so I wanted to make two mailers I could send out to the right people. I made about 30 of each, so 60 total. The ones I had left I used to hand out during meetings.

This is the second mailer I made. I’m trying to send out mailers at least twice a year, simply to remind people of me and keep them posted about special projects.

I think print promos can be really effective. I personally love seeing my work printed, it shows the quality of your work. Even if it doesn’t get you a job right away, people remember you and your work and maybe at some point they get back to you.

The Daily Promo – Carmen Chan

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Carmen Chan

Who printed it?
It was printed by FLASH Reproductions in Toronto. The designer found the printer and FLASH mailed us physical proofs to check color and quality before going to print. We went with them because they were able to accommodate the special binding for a reasonable rate.

Who designed it?
Kati Forner (katiforner.com)
I became a fan of her work via the print spreads she designed for other clients, and felt as though our styles aligned. She also has experience creating photographer’s pieces – coming up with a design language and format that speaks to each photographer’s work is a passion of hers. She started by presenting me with four design concepts (some of which I didn’t choose, she’s shared on her instagram) and explored cover layouts for one of them and then she went ahead with the layout.

Tell me about the images?
The images are an edit of my commercial, editorial, and personal work from the last 1-2 years for clients including WWD, Cereal Magazine, and Marriott Hotels. I sent Kati a wide edit of my favorite work and gave her free reign to make the first edit for the layout. We swapped out a few images after receiving input from a few close friends who are familiar with my body of work. I really liked the pairings we ended up with and the variety in scale and space throughout the piece.

How many did you make?
500. Half of them have been mailed to prospective clients. The rest will go to current clients, friends, and I’ll keep the rest as leave-behinds.

How many times a year do you send out promos?
Last year, I sent out my first promos – a variety of double sided 5×7 postcards. This year, I’m only sending this one. Moving forward, I’ll be sending them once a year.

Do you think printed promos are effective for marketing your work?
It’s nice to be able to share your work in a print piece that is designed in a way that compliments your work, and this piece in particular acts as a mini-portfolio. So I think they can be effective in conjunction with your work being seen elsewhere. A good example of this is a photo rep I recently met with who first saw my work in a magazine, then received my printed promo, then received my e-newsletter and responded to the newsletter asking for a meeting. Then there’s serendipity – the postcard promos that were sent last year were graciously shared on your instagram feed (@aphotoeditor) and John Cogan from GOODNOISE (goodnoisephoto.com) saw it and reached out. We worked on a commercial job together last month that wouldn’t otherwise had come about had I not shared that promo with you. Thank you so much for sharing it!

The Daily Promo – Kelsey McClellan

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Kelsey Mcclellan

 
Who printed it? 
Ryan Dempsey at West Camp Press in Columbus, Ohio.

Who designed it? 
Blake Roberts. He also designed our logo!

Who edited the images?
I did.

How many did you make?
Only 75.

How many times a year do you send out promos? 
This is our first promo as Terrence Caviar. We hope to send one out every year or as we have work that is exciting.

The Daily Promo – Jake Stangel

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Jake Stengel

Who printed it?
We got it printed by Chromatic in beautiful, sunny Glendale, CA. 

Who designed it?
Julie Johnson designed it in collaboration with Jen Jenkins, my rep at Giant Artists. 

Who edited the images?
Jen and I edited the images together. My work is pretty wide-ranging, so we wanted to show that aforementioned range, but also keep it feeling cohesive and of one voice. The images are primarily from a campaign I shot for OpenTable last year (the main back image of the boat, as well as the top three images in the grid), the bottom left is for BMW, shot at The Whale Wins in Seattle, and the bottom right is from a Rapha lookbook in Amsterdam. We went back and forth a bit on how to simultaneously show food, environment, portraiture, and some sport, but mostly wanted to show some soul and nice colours. 

How many did you make?
Enough for all of the land (the land has 
1500 people on it).

How many times a year do you send out promos?
I try to send out a round of promos about once a year. Since Giant sends out promos to commercial clients, I stick towards personalized promos to magazine photo editors in the US and Europe, with sticky notes of English Bulldogs and Retrievers with cute handwritten phrases like “welcome to my brand!” on them. 

This particular promo also serves as a take-away card at meetings as well as a mailer in a clear cello envelope.  The size is intentional – it fits into the back pocket of a portfolio.  It’s also not as small as a traditional postcard to get lost at the bottom of a file drawer.  But not so big as to be obnoxious and take up valuable space.  Altogether, they are a cohesive presentation at portfolio shows that have become synonymous with the Giant brand.  The idea is to put a full bleed image on the front that may be more personal or fine art that someone would keep on their wall with 4-5 images on back that show your range. 
 
Giant also creates an annual book that comes out each Fall.  Each edition is themed, with a written introduction by Jen, and features a variety of work from each artist.

The Daily Promo – Craig Litten

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Craig Litten

Who printed it?
The promo was printed by Moo (www.moo.com). Since I’m new at promos I decided to experiment with a company I am already aware of, and familiar with the their high quality printing.

Who designed it?
I designed the cards, but used a template for the text (moo has pretty limited designs for text) and worked around the limited template as much as possible.

Who edited the images?
The images were edited by me also. The original images were shot for Sunbum and used in their product promotional catalog. The photos originally ran in color, but I much prefer the black & white versions.

How many did you make? 
I did a very small run as a test of the print quality from Moo. In my opinion, their quality is fantastic and exactly as I envisioned when toning them on screen with deep rich blacks, a wide tonal range and crisp detail. Since I’m pleased with the results, I’m preparing to do a full run of these same cards soon.

How many times a year do you send out promos? 
This is my first attempt at such a thing, but looking ahead I plan to send out promos at least twice per year to see how it goes.

The Daily Promo: Yuri Hasegawa

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Yuri Hasegawa

Who printed it?
JEJ Print in Monterey Park, Los Angeles, CA. They are a family owned, web press printer; I love that they can customize.  This was my first time printing on newsprint so I wanted to work closely with the printer learning about the characteristics of newsprint, how the images would interact with the medium and I wanted to support a local business. Ryan at JEJ Print was very helpful during the entire process. 

Who designed it?
I designed it myself. Once I fined tuned the layout a graphic designer friend of mine, Blake Ingram created the final export. He finessed the font placement and also gave great advice on the overall design. I wanted the design to be simple and photography forward. I placed the cover portrait’s (Lance Mountain) eye specifically, so that it would appear in the perfect spot – peeping over  to achieve an eye-catching effect and be easy to mail.

Who edited the images?
I edited it myself with feedback, advice and opinions from variety of people: mentors, colleagues, friends, artists.  I’m so grateful for everyone’s help, thank you! My editing goal was to select images that ultimately spoke to my style, community and interests.  I completed around 3 rounds of edits until I reached the final decision.

How many did you make?
1000 copies. I sent out approximately 800 in the US. I still plan on sending a portion to international clients and keep some for leave behinds.

How many times a year do you send out promos?
This is my very first large run mailing promo! Previously I was sending out more DIY printed post cards to a select list of publications I wanted to contribute to,  mailing them twice a year as well as supplementing with email promos twice a year. I have regular clients in Japan, but I knew I needed to be more proactive to promote my work within the US market. One of my goals was to include the US advertising and client direct market. The  idea of this promo was to make my first big introduction to a broader audience.   The idea of the cover title “HELLO” came along pretty quick: “Hello, nice to meet you. Here is my work, my name is Yuri!” Allong with this serving  as a promo piece, I wanted to make something that I could give away and show my photographs in a different format. I often grab a “newspaper” if it’s free and full of photography,  I’m so intrigued by the play of the images on newsprint.

The Daily Promo – Nye’ Lyn Tho

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Nye’ Lyn Tho

Who printed it? 
Moo printed this for me. 

Who designed it? 
I design all of my promotional material my background is in graphic design.

Who edited the images? 
I edited and retouched all of my work.

How many did you make? 
There are currently 15 pieces in that series.

How many times a year do you send out promos 
Funny you should ask.  Sending them to Rob was actually my first time. This is my 2nd year in business for myself and I have been getting by on word of mouth but it’s time to expand.

The Daily Promo – Zach Ancell

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Zach Ancell

 

Who printed it?
Prints were done by PSPrint. Because each promo included seven cards, I wanted to keep the costs down. I’ve used PSPrint in the past and the quality is solid and the price very reasonable. I was able to catch them when they were having a sale. 

Who designed it?
I did it all myself. I took inspiration from actual Pantone cards as well as other promos I had seen on the aPhotoEditor instagram. The hardest part was finding all the different pieces but in the end it all came together.

Who edited the images?
Again, I did it all myself. I had done a project earlier in the year for a client where we shot people on a red background (done in post). After seeing it, I realized I always shot on black or white and wanted to explore color as well. To keep things efficient, I shot everything on white and then changed the background color in post. 

How many did you make?
There were 50 promos that had the box, cards, and jelly beans. There was another 50 that just had the cards that I sent out as well. It was tricky deciding which went to which but at the end of the day 100 people got promos from this project. 

What made you want to include the jelly beans?
Honestly? I think people love food so I figured I couldn’t go wrong with adding something in there. I wanted it to be one solid color to kind of play off the project theme. I looked at M&M’s for a second but figured it being so hot this summer they might melt in transit. 

Were they all green? How much did you buy and how did you package them?
They weren’t all green. In hindsight, I think I would have just stuck to one color for all. I ended up buying a little less than 20 lbs of jelly beans in green, purple, blue and orange to match some of the cards. I purchased some small bags and basically measured it out to the best of my ability. I’m so thankful I didn’t end up running out and actually allotted the perfect amount. I won’t lie though, a couple did get eaten during the packing process.

How many times a year do you send out promos?
I try to send out promos around four times a year. Not always to this extent though. Some just postcards, some posters, and some that have a little treat like this. In the end, I like to switch it up or else I get bored of what I’m sending out (and I don’t want to send it to people and for them to get bored as well!).  I will say, this is the first time I’ve sent a promo out and received emails back from people. So, I might be doing more like this one in the future!

The Daily Promo: Shaughn and John

- - The Daily Promo

Shaughn and John

Who printed it?
We got it printed through the online service Modern Postcard.  It was our first time printing through them, so we weren’t sure how the process would go.  It turns out that it was very smooth and we were thrilled that one person at the company was assigned to us and was our point person throughout the entire process.  Huge thanks to Nick Kennedy at Modern postcard for taking care of us from beginning to end!

Who designed it?
We don’t really go around calling ourselves designers, but when it comes to our work we usually have a pretty clear idea of how we want it to be presented.  Often tackling the design ourselves means cutting out a lot of back and forth and getting to the heart of the piece quicker.  For this promo we basically locked ourselves in the studio for two days straight and were able to solidify the design of the book fairly quickly.

Who edited the images?
The images were edited by us as well.  We have a wall in our office coated in sheet metal so that we can display magnet versions of our work and rearrange the edit with ease.  We both previously interned for the amazing photographer Art Streiber and one of our many tasks as interns was to print new work onto magnets and maintain the editing wall.  Sometimes ideas are so good you just have to take them for yourself.  Thanks Art!

How many did you make?
We printed a run of 500.  350 were sent out to current and prospective editorial and advertising clients.  The rest have been given out at jobs, shows, trips…and of course you guys at A Photo Editor.  Each time we create a print a promo we push ourselves to order and mail out more than we did the time before.

How many times a year do you send out promos?
The last two years we have been averaging about 3/4 per year.  The process has evolved along with our shooting careers.  Past promos include printed coasters, postcards, newspapers, and now paperback books, We are hoping to start working on a new one soon as well as out first limited edition hard cover photo book.

The Daily Promo – Mikkel Jul Hvilshøj

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Mikkel Jul Hvilshøj

Who printed it?
The promo has been printed by Gelato Globe. It’s a Norwegian company that has printing facilities around the world, so wherever you are they choose the closest facility to save shipping costs, and effectively, the environment. And as they put it on their website: “We believe that “collaborative consumption” can be the positive consequence of a “sharing economy”. We believe in sharing fixed assets – in our case sharing of print machines. And in allowing excess capacity to be intelligently allocated.”

Who designed it?
I designed it myself. I find your instagram page very inspirational and I always look at how other photographers have designed their promos.

Who edited the images?
The product shots on black background I have edited myself, the other two are edited by Martin Bo Kristensen of TheImageFaculty.

How many did you make?
I printed 50 in Danish and 50 in English, and send them out to specifically chosen people.

How many times a year do you send out promos?

I try to send out twice a year. My first promo went out in November last year, and this one went out in May.

The Daily Promo – Embry Rucker

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Embry Rucker

Who printed it?
These were printed & mailed by Modern Postcard – They are great. I printed my very first postcard with them in 1997 ish. It was a sunset silhouette of Stonehenge, wish I knew where that slide was.

Who designed it? 
Designed & laid out by my good friend & talented artist Dustin Ortiz dustinortiz.com We have worked together on a few projects now & he always has a great new eye on things.

Who edited the images?
Dustin & I worked on that together. I usually have a batch that I think ‘work together’ & he helps establish a priority or hierarchy. For example, having Tony’s face so big on the promo was his call, I would have been maybe a little leery of that because its… so big. But, fuck it, its a great shot of a cool looking dude – sometimes you just need someone to tell you that ‘yeah, that’s rad, run it big’.

How many did you make?
Around 2000, Mailed 1500 ish & picked the remainder up locally at Modern Postcard for hand written notes, leave behinds & a bunch for my reps.

How many times a year do you send out promos?
2-3 times a year ideally, but, I always have ambitions of doing more than I actually send out.

The Daily Promo – Ryan Anderson

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Eric Ryan Anderson


Who printed it?
We worked with Chris Young at Prolific Group, wonderful experience.

Who designed it?
My friend Kayla Kern who does all kinds of amazing things.

Who edited the images? This promo all started with the harness racer image. I knew I wanted to print it large, and once we decided on a poster, Kayla helped me choose from a few options that made sense on the back. We chose the Tracksmith (shirt over head) image to lie under the mailing label since it was a bit more intriguing.

How many did you make? We printed 1000 of these and sent them out to a list of creatives and agencies who have a hand in the activewear/sports markets. I’ll usually hold on to 50-100 to use as leave-behinds for meetings and such.

How many times a year do you send out promos? Usually only think about it once we have a slow week or two and start questioning our existence : ) Jokes aside, I’ll send a print piece usually once or twice a year. I generally like doing things that have a design element and that I’d enjoy receiving in the mail (zines, newsprint, posters) and hope that there are others who enjoy the same thing out there!

The Daily Promo – Joe Toreno

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Joe Toreno


Who printed it? 

Next day flyers. 
I’ve used them for my last few promos. I really like their matte paper stock and they’re pretty affordable. My goal with my printed promos is to try and keep the budget around $500-$700 for the entire thing including postage. 

Who designed it? 
I designed it myself which is why it’s so simple. Just a couple photos and my contact info.

Who edited the images? 
I edited the images.  With these printed promos, I try to highlight some commercial work as well as some personal work.  In this case the commercial photo was a portrait of Ice Cube that I shot for People magazine. The personal was a photo of a falcon I shot for an ongoing series of animal portraits. 

How many did you make?
 I made 500 which mainly goes to magazine editors and a few reps

How many times a year do you send out promos? 
I try to send out two printed promos a year in conjunction with a couple email promos. 

The Daily Promo – Nathan Perkel

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Nathan Perkel


Who printed the zine?
Influence Graphics

Who designed it?
I did the layout with some design aid from Ryan Giese

Who edited the image?
Edited by me

How many zines did you make?
Edition of 50

Which of these two promos was more successful and why?
I am personally more attached to the zine because of the amount of work that went into it as well as the experience of shooting it. But the bags seemed to get more of an initial response from people as it was different than most of my promos. Ultimately, both projects yielded a good amount of response and interest in other work of mine

Who printed the bag?
4imprint

Who designed it?
Designed it myself.

Who edited the image?
Edited by me.

How many bags did you make?
100

How many times a year do you send out promos?
2 or 3 printed promos and seasonal email promos

What made you want to do the bags as well as the cards?
I wanted to do the bags as they are functional and offer an extra layer of promotion in the event that they are worn. Also, I hate that in New York, plastic bags are given out so freely. I hope that the bags I made will reduce even just a handful of plastic bags given by stores.

Who printed the cards?
The cards were self-designed and printed by Influence Graphics
I did 250 cards – 100 went with the bags and the extra 150  went out separate to additional photo editors and art buyers as well.

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The Daily Promo – Christopher Stolz

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Christopher Stolz

Who printed it?
Newspaper Club printed it, they did an excellent job and even reached out to me before they printed to double check print quality. I really like the ease of use they provide.

Who designed it?
I got input from my graphic designer friend but this is my first paper so I designed it myself. I used one of the basic templates provided by Newspaper Club to keep it simple. I wanted the promo to feel like an old paper you’d pick up from a paperboy.

Originally, I tried to do small postcards, but my designer friend told me, “you’re a big man, you need a big paper,” so I listened to that advice.

Who edited the images?
I wanted to show the work that I’d want to look at in a newspaper, so I edited the images myself. These are very personal images to me. I really enjoyed making them and they’re kind of raw, imperfect. They have a feel to them that I want in all my images.

How many did you make?
I made 100 prints, they went a lot quicker than I thought they would. I’m going to shoot for 300 next time I make a promo this size.

How many times a year do you send out promos?
I plan on sending out bi-annual promos this year and eventually quarterly next year. I like the idea of issues.

The Daily Promo – Brian Lowe

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Brian Lowe


Who printed it?

I printed the images on Hahnemuhle Fine Art Rag paper in my studio. I really love the feel of this paper and use it in my printed portfolio. I also printed my contact info on the back. I didn’t  want my name to interrupt the print. 

Who designed it?
I did. After a lot of research, and also scanning multiple formats on @aphotoeditor’s insta. I ultimately decided I wanted this  piece to feel more personal in hopes that you would want to keep a print or two. 

Who edited the images?
I did.  Selected prints were sent to editors, creatives and art producers of work that I want to get hired more to do. Portraits & active work. 

How many did you make?
100 boxes. 8 prints each. 

How many times a year do you send out promos?
1 big printed piece a year, that goes out to everybody for the past 3 years + selected prints to existing and potential clients every quarter. About 8 to 12.  

Who made the box for you?  
Design Aglow  a company out of  Canada made the box and Template cast with my font & name.