Posts by: A Photo Editor

Promos Of The Year 2015 – Postcard Special Mention

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promooftheyear2015

This is how a promo is supposed to work. You open one and you are intrigued by the image so you go visit the photographers website. You really like what you see, so you file the promo away or tack it to your board, but then you head off to a meeting or go home for the day and immediately forget about the photographer.

Then the promos keep coming in (every month or two or three) and each time you are reminded how much you liked their work and each time you are enjoying the new image and then you begin to look forward to seeing the next one and then you start recognizing the envelopes when they come in. Eventually, you will hire them. This is how it is supposed to work and that why Sarah Wilmer deserves a special mention for sending promos in 2015.

 

Sarah Wilmer

https://www.instagram.com/sarahwilmersarahwilmer/

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Promos Of The Year 2015 – Postcard

- - Promos Of The Year

promooftheyear2015

The humble postcard is the ultimate promo. I believe it can carry as much weight as a book full of images and a poster that can block out the sun. It is a testament to your ability to produce a single (sometimes two) arresting image. For me the ultimate postcard image is beyond arresting. It has more questions than answers. It makes you want to dig a little deeper and figure out what this photographer is all about. See what’s really going on in that image that caught your attention. Here are the postcards that caught my eye in 2015:

 

Melissa Lyttle

https://www.instagram.com/melissalyttle/

 

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Promos Of The Year 2015 – Zine

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promooftheyear2015

I love zines. There really is an art to doing them well. The best seem to come from zine makers who happen to be photographers. Regardless, if you have a killer story to tell you can easily and cheaply make a zine about it, and those of us who have a passion for stories told through pictures will love it. Here are the zines that stood out in 2015:

Adam Jason Cohen

https://www.instagram.com/adamjasoncohen/

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Promos Of The Year 2015 – Pack Of Single Images

- - Promos Of The Year

promooftheyear2015

The pack of single image promos is probably the most useful and accessible promo there is for photographers. You don’t need a great designer, you can stick to your best images, there are plenty of printers available who do a great job with this and it’s fairly inexpensive compared to other promo types. Best of all, the recipient has a variety of images to choose from to save and remember you by. Here are the best I saw in 2015:

 

Brigitte Sire

https://www.instagram.com/bbbsire/

 

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Promos Of The Year 2015 – Foldout

- - Promos Of The Year

 

 

promooftheyear2015

The foldout promo is a new one for me because it wasn’t popular many years ago when I was a photo editor and I have to say I think it’s awesome. It’s not entirely practical for tacking to the bulletin board or saving, but it has a great impact with the ability to show a poster size image along with a collection of smaller ones. Here are the foldout promos that stood out to me in 2015:

Stephanie Rausser

https://www.instagram.com/stephrausser/

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Promos Of The Year 2015 – Booklet

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promooftheyear2015

There seem to be 7 popular types of promos (postcard, pack-of-singles, multi-panel, foldout, newsprint, zine and booklet). Of all 7 the booklet is the most difficult to get right. The printing and design need to be at a certain level to appeal to the advertising and editorial community but the real killer is the edit. Get it down to the best images, making a great sequence and stopping while you are ahead are all hallmarks of a great promo booklet. Here are many that I found compelling in 2015:

Mattia Balsamini

https://www.instagram.com/mattiabalsamini/

 

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Promos Of The Year 2015 – Artist Agency

- - Promos Of The Year

promooftheyear2015

Agents don’t have an easy job when it comes to promos. With a roster of photographers to promote you are always in danger of crushing your recipients and your bank account sending out mailers. I really enjoyed the simple large cards Giant Artists sends out for each photographer and their year-end book was superb. Peter Bailey Productions went the opposite direction with the smallest and smartest little book of artists I have ever seen. DS Reps are known for sending out a top notch promo for all their artists and this years is no exception. Well designed and edited it was something worth hanging onto. Finally, Gill Turner had a book full of detachable cards that was beautiful and useful for identifying people you might want to work with.

Giant Artists

https://www.instagram.com/giantartists/

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