The Daily Promo – Sarah Rice

Sarah Rice

Who printed it?
Modern Postcard.

Who designed it?
HAM, out of Portsmouth, NH (haighandmartino.com). I’ve designed promos myself before and I hope I never do again, it makes all the difference in the world to put your work in the hands of really talented designers. I got new-everything with this promo – they designed a new business card, and redid my website so it matches what they came up with for my name.

Tell me about the images?
This image is pulled from a personal project of mine focused on 72 acres of land in Virginia, where people have been living communally for over 25 years. I’ve been making trips since 2011. I’ve never sent out a promo from that body of work though. I often make longer promos from commissioned work but this time around I wanted to send something that gets to the core of what my work is about in just one image – I like the challenge of distilling that down.

This specific frame came about after I decided to switch up my process. I had been shooting this project on one camera with one lens, no cropping. I started that way to give myself specific parameters to work within. But after years of that, one day I decided to use a much different lens and immediately made this image as a result. Rules are only helpful until they’re not I guess.

How many did you make?
This run was 250.

How many times a year do you send out promos?
In my work dreams I get them out 3-4 times a year, but in reality I would say definitely twice. Hopefully more.

Do you think printed promos are effective for marketing your work?
I do. I know people in the photo world are inundated with images, so it’s nice to have a way to remind them about your work, or introduce them to your work if you haven’t met yet. The promo process is fun because it’s so direct – this neat little package that I can create to represent me accurately and exactly shows up right at your desk. I also really appreciate the opportunity to create something new, especially this time around from a project I’ve spent so much time on. Promos, zines, prints, I find they all help me look at my work in a different way.

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