The Art of the Personal Project: Fernando Decillis

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Fernando Decillis

Patria Gaucha

In Uruguay, the gaucho is a national symbol of character. He is honest, self-sufficient, proud but humble, generous, brave, and most of all; he is free. The gaucho lifestyle is solitary, nomadic, gritty, and full of rich traditions. In the open grasslands, gauchos round-up cattle and wild horses. they hone skillful tricks to bend the will of large herds.

As a child in Montevideo, I remember seeing these dignified horsemen towering above my head as they paraded through the streets with their wide-brimmed hats, ponchos, boots with spurs, sheepskins, leather whips, and long, sheathed knives during the gaucho festivals. Since I left thirty years ago, I have dreamed of going back to photograph the heroes of my childhood.

Every year, in the small village of Tacuarembó, Uruguayan gauchos travel from all over the country for the Fiesta de la Patria Gaucha. They share traditional yerba mate, cook over open fires, and compete against one another in games of skill with wild horses and cattle.

The weeklong festival ends with the jineteada gaucha, where gauchos compete to ride untamed horses. The display of skill and showmanship highlights the bravery of the gaucho lifestyle, and the relationship between the men and the animals they live alongside.

To watch untamed horses in the wild is to behold the spirit of life itself, expansive, driven, without limitation. These are the faces of the men whose lives are rooted in a tradition of breaking that spirit, to carry humanity farther and faster toward one another and into the unknown.

 

To see more of this project, click here.

 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

Suzanne Sease

There Are 2 Comments On This Article.

    • Suzanne Sease

      Thanks Marian, So nice to hear from you. Yes, I feel in love with this project when I saw it posted. Fernando said it was a labor of love paying homage to Uruguay.