The Daily Edit – Flaunt: Mario Kroes

- - The Daily Edit

Flaunt

Creative Director: Jim Turner
Associate Art Director:
Isaac von Hallberg
Photographer: Mario Kroes

Heidi: Was this a personal project you expanded on for the magazine?
Mario: Flaunt had contacted me about a week and a half before their due date, asking if I was interested in shooting a story around furniture. I was apprehensive at first, because of the time constraints as well as having to shoot people and furniture together. I love a good challenge though, so I agreed to tag along.
How did this concept come about?
The original concept came from Flaunt. The collaboration came about when we started narrowing down the subjects and furniture pieces to use in the shoot. I like to come very prepared, so I spent a good amount of time trying to find references and inspirational images. I couldn’t find a lot though, so I just had a few loose concepts and decided to figure it out day of when the models and furniture showed up in the studio.
The project merges your love of shape/form and fashion. Did the objects drive the direction, or the human form?
Definitely both sort of collided the day of. It’s hard to bend the furniture into a certain position, so I tried to find angles and positions that lent itself well to the overall composition.
Did you always see this in black and white?
I try to get away with as much black and white as I can. I think for a story like this though, it’s so much better. The simplicity of black and white let the composition and shapes speak a lot more clearly. It would have been too busy in color, I think.

Heidi Volpe

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