Design + Photography Director: Hannah McCaughey
Deputy Art Director: Petra Zeiler
Photographer: Sebastian Kim
Heidi: Who shot that image for you?
Hannah: Sebastian Kim shot it originally for Interview Magazine. I have loved this image/shoot for a long time; it’s lingered on my mind. Generally we prefer to shoot original art for covers especially when it’s a big star like Alex who is a legend for our readers. The shoot we had scheduled we had to kill sadly as it was going to break our current photo budgets due to travel logistics and all the while we had this big strong image in our minds as the one to beat.
Why that image of him for the cover, what spoke to you?
His happy eyes which could be corny were it not balanced by the contrasty grainy tone of it all, plus I am a sucker for a big face (especially such a good one!)
Do you see syndication as a mandatory way forward for most magazines? I see this as a strong trend especially for global publishing companies.
Yes- if we are going to meet our current art budgets we have to do a certain % of covers as stock to save up for the shoots. I’d say somewhere between 3-4 this year are going to be stock as budgets shrink that ratio will shift.
What are you thoughts on giving a shoot a second life?
BIG FAN- I wish I could go back through all the shoots we’ve ever done and pull out a the hidden gems in there that never saw the light of day.