Who printed it?
My designer and I looked at several local printers. In the end I decided to go with J.S. McCarthy Printers out of Augusta, Maine.
Who designed it?
I worked with a good friend, Danny Gugger, of Deciduous Design. Danny is a hell of a designer and really brought my initial concept to the next level.
Tell me about the images?
The images in the promo are from a story I photographed for Down East Magazine a few years back. The story focused on a wilderness survival camp in Northern Maine that has been experiencing a boom in student enrollment from recent veterans. The writer, Brian Kevin and I stayed at the camp for a week, documenting a class of recent veterans as they learned the skills necessary to survive in the wilderness. It was incredible to see how being in nature and learning these skills helped them readjust to their civilian life.
How many did you make?
I did a small print run off 100 units to target specific clients.
How many times a year do you send out promos?
I typically create one major promo a year and will send out postcard touch base promos 3 times a year.
Do you think printed promos are effective for marketing your work?
I do. Our lives are dominated by screen time these days, and I think getting a piece of mail still brings a certain level of curiosity and excitement.