Creative Director: Chris Nosenzo
Art Director: Alexander Shoukas
Deputy Photo Editor: Aeriel Brown
Photographer: Victor Prado
Heidi: How did this idea come about?
Victor: We originally shot the story months ago where images of a specific motherboard were potentially going to be on the cover. Bloomberg was able to get ahold of a few chips months after, and we did another shoot after based on an idea with the chip.
Did you cast a hand model?
We worked with two employees at Bloomberg who had been casted prior to the shoot day to be the hand/finger models.
Why did you feel it was important for a male finger?
I think it was finding someone with a short trimmed nail who was available at the time, so that the emphasis of the cover would be on the chip itself. We tried some cover idea options without fingers like a penny and pencil next to the chip and two different fingers.
Were you looking for any finger print in particular?
For the fingerprints, we first weren’t sure of how close the crop would be, and happened after that the crop was to be so up close that the fingerprint is really detailed.
Was it difficult to place the chip?
It was a bit difficult to position, and worked with tweezers because the chip was so small, like a speck of dust.