The Daily Promo – Allison Michael Orenstein

- - The Daily Promo

Allison Michael Orenstein

Who printed it?
Smartpress

Who designed it?
Weston Bingham, an amazing Creative Director I met while shooting multiple assignments for his visionary East Village Boys project. We also worked together for a Knoll campaign. I regularly consult with Nancy Jo Iacoi for image selection. Collaborating and bringing in experts in design and editing are important to my promo process.

Our inspiration for the volumes are catalogs from photography exhibitions.

Tell me about the images?
This second volume 02:Fame focuses on my celebrity work. The majority of photographs were shot for various editorial clients. The different volumes are to showcase my ability to capture real moments with any subject from performers to celebrities to real people.

How many did you make?
600

How many times a year do you send out promos?
This is the 2nd round of promos I’ve sent this year. The first volume 01:Mixtape launched in February. (And 03 is in the making!)

Do you think printed promos are effective for marketing your work?
Yes definitely. It’s important to promote from every angle. Printed work gives clients the tactile experience of holding a photograph in their hands, turning pages, seeing the images come alive in print. And it’s easy for them to pin up and remember me for the right project!

And…. from 01:Mixtape I signed with my agent Jennifer Hutz. We are launching early September jenniferhutz.com

Comments are closed.