KC McGinnis
Who printed it?
Smartpress, in Minneapolis.
Who designed it?
Peter Dennen helped me come up with the edit, and Kallen Hawkinson in Portland, Oregon designed the back.
Tell me about the images?
These images are from a range of editorial assignments and personal projects I shot over the last year or so. While I would like for my next promo to be based around a single shoot or story, for this one I wanted to put together something memorable with a consistent style. Spiderman came out of a Comic-Con shoot for a local paper, and the hairdryer guy is from a Christian metal festival I photographed last summer. The TV is from the waiting room of a tiny Carmelite monastery I was photographing here in Iowa, where I’m based.
How many did you make?
100. I sent about 75 to agencies and the rest to current and prospective assignment editors.
How many times a year do you send out promos?
I’d like to be sending out three or four a year, in conjunction with an email newsletter.
Do you think printed promos are effective for marketing your work?
I do, but I don’t expect any work to come my way just because I sent a promo. I think print, email, phone calls, and in-person networking are all part of the process.