The Daily Promo – Lila Lee

Lila Lee

Who printed it?
I was actually visiting my sister who currently lives in China, & found a local shop that did it out there. It was hard communicating what I wanted because I’m not Chinese & unfortunately can’t speak any, but I was pleasantly surprised with how they turned out.

Who designed it?
I did it, myself.

Tell me about the images?
My parents had planned a month long trip to Korea to visit all my relatives, but that was about the same time people were dying from SARS. It didn’t reach Heuksando, where my Grandma lived, so we ended up staying on the island for the whole month because everyone said going into the city was too dangerous. In a way, it was nice being able to stay for a longer period of time to really be able to see how my Aunts & Uncles lived day to day rather than when the family came on vacation. I shot these photos, going with them to work or roaming around the island because this is part of my family’s history. This island is part of my family & learning about them is important to me. I never really knew my extended family growing up because my parents moved to Hawaii before my sister & I were born. Taking photos of my family is kind of a compulsion, I guess. Even if no one ever sees them, I still have to. I was always a sentimental child & I think that bled into my photography. Preserving a memory is more important to me than how it looks. I ended up making this zine because my aunt said she wasn’t sure if anything would be left of this island in 10 years with everyone moving away & places deteriorating. I hope someone will see these photos & want to visit before it’s too late. And I really hope in 10 years I can take my kids to visit their great Aunts & Uncles & experience the quiet wonder that’s Heuksando.

How many did you make?

How many times a year do you send out promos?
I don’t have a set time or amount I sent out a year. I’m constantly making things just because & will send some stuff out as a promo if I feel like maybe a possible client might enjoy it. I know others make new promos twice a year & send them out like clockwork, & that’s what Art Center taught us to do, but I think the things I make are sometimes more personal than just promotional pieces so it’s hard to put a timeline on it.

Do you think printed promos are effective for marketing your work?
Yes, I personally love printed work! Having something to hold & look at is nice. I just had a new photo book published, so I’m currently touring the middle to the east coast with it. People look through the book & strike up conversations, which has led me to meet a lot of great people.

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