Who printed it?
Aldine Inc in NYC. They did a great job hand folding each one!
Who designed it?
Karly Mossberg, a really amazing freelance designer who has also done work for my agency Hello Artists.
Tell me about the images?
I wanted to make a promo that was grounded in my fine art work but also highlighted my more commercial work. I am always riding this line between art and commerce. We chose to use the blue shadow picture on one side of the promo and a selection of landscapes and portraits on the other side. I wanted this promo to feel unique – Karly came up with the idea of the die cut folding. It makes the promo feel like an origami package that you are unwrapping. The idea was that you were left with a really beautiful object to hang on the wall- there is minimal text.
How many did you make?
How many times a year do you send out promos?
Usually once a year.
Do you think printed promos are effective for marketing your work?
I hope so! I always feel like I am sending my heart and soul out into the world and am never exactly sure where they land.
I am a professor at Parsons and was teaching my students about making promos as I was going through this process which was very humbling reminder to follow my own advice!