The Daily Promo – Jared Soares

- - The Daily Promo

Jared Soares

Who printed it?
Smart Press in Minnesota. I’ve been using them for all my printing needs lately.

Who designed it?
Though I designed the piece, I had a lot of help in the process. Matt Eich and Justin Gellerson gave me solid thoughts on the edit/sequence of images. Amy Wolff provided substantial feedback on the design as well as the image sequencing. If I did everything on my own it would look like hot garbage.

Tell me about the images?
The photographs included in the booklet are a combination of personal and commissioned work from last year. My goal with any promo is to share what I’ve been up to and highlight images that I’m excited about.

How many did you make?
200 booklets were printed. 190 of them were mailed out and the rest will be kept for in-person meetings or anybody that I forgot.

How many times a year do you send out promos?
In terms of print promos, at least 3 to 4 times a year. An overview booklet gets sent near the beginning of the year then I follow up with tailored pieces when it makes sense.

Do you think printed promos are effective for marketing your work?
In the past 2 years, print promos have lead to work. Additionally, conversations were sparked because of the pieces, which later lead to assignments.

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