The Daily Promo – Heather McGrath

- - The Daily Promo

Heather McGrath

Who printed it?
Puritan Press printed the postcards. Repeat Press did the Letter Pressed Enclosure. Working with Mike Dacey over at Repeat was incredible because we were also able to get new business cards out of the opening window in the enclosure.

Who designed it?
Freelance designer Monica Greenwald

Tell me about the design?
I am really inspired by old prints and the family photos that our great-grandparents used to have. Over the years all of my promos have been a twist on that. My designer Monica found a little postcard set for a lake in upstate Nyc that must’ve been from the 40’s That’s what inspired this promo, to give someone a tactile keepsake, hopefully, that gives you a little sense of nostalgia and inspiration.

Tell me about the images?
The images are an assortment of my lifestyle/adventure portfolio. With a couple of my product and beauty shots sprinkled in. This promo is to attract more of my adventure outdoor side. I work a lot in the studio but my heart is outside playing in the dirt.

How many did you make?
There are 10 shots per promo and there are 3 different sets of images so 666 each totaling 2000. To be mailed out every 6 months.

How many times a year do you send out promos?

Do you think printed promos are effective for marketing your work?
I do. I was a graphic designer before a photographer and I know the impact that print can have. Plus I figured it proves I can do more than what looks good on an iPad since everything looks good on an iPad! Print may be dead but its one smart way to stand out. I hope this is a promo people don’t throw away.

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