The Daily Promo – Andy Reynolds

- - The Daily Promo

Andy Reynolds

Who printed it?
Modern Postcard.

Who designed it?
I designed this one. I’ve always left it up to someone else. I was focusing on the advertising market so I included archive (film) and new material (digital) that I thought went together to show off my personality. The logo/name was designed by Jenna Yankun at who also did the sheep gif on my website.

Tell me about the images?

Meat Trump comes from my series of faceless people. I wanted to show as much of a person without showing him. Shhh- it’s my uncle Al- the wig was made by Ashley Naegle at the Seattle Opera. I had the setting in my head of a butcher shop, white walls and metal and the grinder with the meat. The meat was on sale at Safeway too so no brainer.

The potato chip bag is all about gluttony. Saw it in my head, sketched it, collaborated with an AD to shoot it. Joel is an actor at a theater company here and is fun to shoot with.

Cubicle Wall is another collaboration on an image in my head of awkwardness. I like pratfall and comedy but it’s got to be subtle… also I think when I light stuff I default to sitcom lighting. It ain’t supposed to be ‘lit’ so you light an area motivated by reality/practicals/sun and let the talent do their thing. I try not to date myself with lighting or ‘technique’ – remember how cool cross-processing was? not

The office spread is an outtake from an ad I shot in Chicago for LeoB. The shot called for an office set full of redundancies. Originally they wanted like 12 and we ended up with near 40. I pitched the af-am twins and it happened! That is one shot with minimal p’shop. It’s probably my favorite ad job when I think about logistics, client, crew, and talent. Top Drawer.

How many did you make?
Only 250 I think. I have a small mailing list!

How many times a year do you send out promos?
I am making a commitment to send out 3 a year. Don’t know if I can top this one though. The last one I sent out was on your feed, maybe 2 years ago? “Chipmunks having sex on a photocopier” lol

Do you think printed promos are effective for marketing your work?
I’d like to think so. I had WMachine compile a list so we’ll see how it goes. In the past, I’d print 500 and send a dozen. Is it me or are these buyers getting harder to find? Seems like they move or have weird titles now.

This agent I talked to when I was starting out – Julian Richards- told me I had to do stuff myself- portfolio review, mailers, follow up calls- or else no one would, not even agents. So I’m gettin back on the horse.

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