The Art of the Personal Project: Jennifer Serena & Serena Creative

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this new revised thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Jennifer Serena 

JEN SERENA, PHOTOGRAPHER: Many years ago, on a trip to Ecuador, all of my gear was stolen – including the cards with all of the images I had taken. It was my first time shooting with the potential for a photo gig and it seemed like a message from the universe that maybe this wasn’t my path. The next day, I watched dozens of hummingbirds all fluttering their wings at hundreds of beats per minute just to stay relatively still and grab a meal. If they could work that hard just to survive, surely I could put forth more effort to pursue a career I absolutely love.  A decade later, I still push hard for every job, working to best share my subject’s story through my diverse styles, and striving to always get a little something more than we’d planned.  (And, I’ve become really protective of my backups.)

My Indiana Muse Documentary. The film is about an artist who discovers a muse (from Indiana). I co-directed/produced and shot stills for BTS and promo and designed artwork.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.

Suzanne Sease

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