The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this new revised thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Raphael Olivier – I found his project on Reddit
Ordos, Inner Mongolia, is well known as the largest Chinese “ghost town”. Located in a province rich with natural resources (coal, gas, rare earth metals), the local government decided to invest heavily in the late 90’s / early 20’s to develop a new city which would become the pride of the country: a futuristic vision of a cultural, economic and political center boasting state-of-the-art infrastructure and real estate. However, following the classic Chinese tradition of building fast and cheap, without any urban planning or long term vision, the city quickly became a spectacular failure. The prices of property being much too high discouraged potential buyers so the only people who actually moved in were local government officials and migrant workers who could earn more here thanks to a special “relocation bonus”. As a result the city is now a surreal landscape of empty streets, decaying monuments, abandoned buildings and half-finished housing projects. It is more than anywhere the symbol of the Chinese Dream with all its challenges and contradictions, an Orwellian vision of a bright future caught up by a less flamboyant reality.
Copyright: Raphael Olivier
To see more of this project click here
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease.