Who printed it?
Newspaper Club – Digital Tabloid on 90gsm Bright Paper.
Who designed it?
Creative Director and friend Josh Brown.
Tell me about the images?
I was looking to create my first promo mailer to coincide with the beginning of a new cookbook project that will involve covering food traditions at monasteries/temples in various parts of the world. With this and the recipients in mind, the images chosen highlight street food, restaurant and travel scenes – primarily editorial work and a bit of personal work.
How many did you make?
100 copies – most are being mailed out, some set aside to share in person.
How many times a year do you send out promos?
In the past, I’ve sent postcards, but this was my first more in-depth printed promo. My goal is to send out more intricate promos like this once a year.
Do you think printed promos are effective for marketing your work?
So far this promo has been effective in creating new relationships. I do think they are important for marketing; additionally, I think the creative process of making one – the culling and editing of images – helped me to refine goals and reassess how I present and market my business.