The Daily Promo – Brian Kaldorf

- - The Daily Promo

Brian Kaldorf

Who printed it?
The postcards were printed by www.4by6.com. I really like their finishes and variety. The boxes were printed by www.packlane.com– super easy to upload a design and excellent service. The tissue paper was done by digiwrapit.com, again, a huge variety of the types and textures of paper that they offer. Last and certainly not least, the mini growler was made by this wonderful company sigilandgrowler.com. They do a variety of custom growler configurations, really awesome stuff.

Who designed it?
I did all of the design work myself, I worked with a designer on my initial branding years ago and I’ve been slowly rolling out these hyper-targeted mailers.

Tell me about the images?
I had the concept for this particular promo long before I even had a full body of beverage work. I discovered the sigil and growler website and the idea for a personalized promo evolved from that. I wanted something that felt a little more personal than just the standard postcard. The imagery has been an ongoing evolution to produce a new beverage portfolio with the hopes of attracting some new beverage clients. My primary background is in product photography and I worked for about a year on this new book (you can view the new portfolio here). I wanted to produce images that were dynamic, graphic, and clean.

How many did you make?
So far I have only created half a dozen due to the expense. Because of the cost, I am hyper-targeting who they go out to- mainly dream clients or those who have really, legitimately shown an interest in this new body of work.

How many times a year do you send out promos?
Right now I send printed promos in the form of 6 postcards spaced out throughout the year. I also do an email blast that goes out every month that the printed promo doesn’t go out. Larger promos ( like this growler box) aren’t based on a timetable, but rather go out based on interest level in my work and potential client interaction.

Do you think printed promos are effective for marketing your work?
I think it’s a “fire on all fronts” kind of thing with promotional material. I think for the most effective return on your efforts you need to be doing all you can to get and keep your name and work out there. It can’t just be printed promos, it needs to be email blasts, face to face meetings, phone calls, etc., anything that keeps you top of mind with our client base.

There Are 1 Comment On This Article.

  1. Suzanne Sease

    This guy found the perfect way to send alcohol through the USPS which is illegal. He produces a empty growler and then sends the recipient a gift card to their local brewery that does growlers. Brian Kaldorf- Absolutely Brilliant!!

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