The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this new revised thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Lucas Zarebinski
My personal projects are about turning everyday objects into something extraordinary. I’m a strong believer in “less is more” and have been religious about embedding that philosophy into my work. Simplifying the creative process and the photos themselves helps me get to the point and show the true nature of what I’m photographing. Food, paper, pills, and pencils are just a few of the common objects I choose to work with.
“Pencil Planet” contains about 200 pencils rigged into a circular shape that, to me, resembles a celestial body. “Waves of Pencils” attempts to transform the mass of pencils into a completely different entity, a swirling wave.
“Toilet Paper Story” is a body of work that portrays the familiar object in a new, funny, and engaging way. I started working with a few rolls of toilet paper and later added paper towels into the mix. The pastel backgrounds bring a warm and inviting tone to the photographs. I wanted the paper to look like it was coming out of the picture, engaging with the viewer even more. In the end, I’m just hoping to put a smile on their face.
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease.