The Daily Promo – Craig Litten

- - The Daily Promo

Craig Litten

Who printed it?
The promo was printed by Moo (www.moo.com). Since I’m new at promos I decided to experiment with a company I am already aware of, and familiar with the their high quality printing.

Who designed it?
I designed the cards, but used a template for the text (moo has pretty limited designs for text) and worked around the limited template as much as possible.

Who edited the images?
The images were edited by me also. The original images were shot for Sunbum and used in their product promotional catalog. The photos originally ran in color, but I much prefer the black & white versions.

How many did you make? 
I did a very small run as a test of the print quality from Moo. In my opinion, their quality is fantastic and exactly as I envisioned when toning them on screen with deep rich blacks, a wide tonal range and crisp detail. Since I’m pleased with the results, I’m preparing to do a full run of these same cards soon.

How many times a year do you send out promos? 
This is my first attempt at such a thing, but looking ahead I plan to send out promos at least twice per year to see how it goes.

Heidi Volpe

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