The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this new revised thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Nicolo Sertorio
I consider myself privileged: I am white, male, educated, healthy, living in the Western world. I am, however, part of a ‘disenchanted generation’: born after WWII when globalization seemed like a great idea, a path towards one big happy family, only to be awakened to a hard reality of inequality and environmental abuse. Nowadays hardly a day goes by without some alarming news: ice melting, fresh water contamination, overpopulation, corporate greed, food poisoning, oil dependency, wealth inequality, the list goes on. It seems the world lost its mystery to become the playground of the very few at the expense of the rest. I believe the resulting sense of powerlessness has left us disenfranchised, resulting in a lack of social or environmental accountability.
But is this really the only way? Do we really need to follow this dead-end path?
I experience the context for the work as presenting the viewer with a world where humanity’s need for insatiable consumption has led it to the ultimate consumption, that of the consumption of the self. From this point we are brought to a world where humanity has disappeared and only nature remains, in its solemness. Nature has endured and now overcome the weight of humanity’s selfish behaviours and we are reunited with nature’s beauty and mystery.
Presented as a hypothetical archeological study on the nature of co-existence, it is my hope that we can still assume both global and individual responsibility, that we can still change our path forward.
To see more of this project, click here.
Gallery Exhibit and opening in tonight, September 7th in San Francisco here
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease.