Who printed it?
We got it printed through the online service Modern Postcard. It was our first time printing through them, so we weren’t sure how the process would go. It turns out that it was very smooth and we were thrilled that one person at the company was assigned to us and was our point person throughout the entire process. Huge thanks to Nick Kennedy at Modern postcard for taking care of us from beginning to end!
Who designed it?
We don’t really go around calling ourselves designers, but when it comes to our work we usually have a pretty clear idea of how we want it to be presented. Often tackling the design ourselves means cutting out a lot of back and forth and getting to the heart of the piece quicker. For this promo we basically locked ourselves in the studio for two days straight and were able to solidify the design of the book fairly quickly.
Who edited the images?
The images were edited by us as well. We have a wall in our office coated in sheet metal so that we can display magnet versions of our work and rearrange the edit with ease. We both previously interned for the amazing photographer Art Streiber and one of our many tasks as interns was to print new work onto magnets and maintain the editing wall. Sometimes ideas are so good you just have to take them for yourself. Thanks Art!
How many did you make?
We printed a run of 500. 350 were sent out to current and prospective editorial and advertising clients. The rest have been given out at jobs, shows, trips…and of course you guys at A Photo Editor. Each time we create a print a promo we push ourselves to order and mail out more than we did the time before.
How many times a year do you send out promos?
The last two years we have been averaging about 3/4 per year. The process has evolved along with our shooting careers. Past promos include printed coasters, postcards, newspapers, and now paperback books, We are hoping to start working on a new one soon as well as out first limited edition hard cover photo book.