Joe Toreno

Who printed it? 
Next day flyers. I’ve used them for my last few promos. I really like their matte paper stock and they’re pretty affordable. My goal with my printed promos is to try and keep the budget around $500-$700 for the entire thing including postage. 

Who designed it? 
I designed it myself which is why it’s so simple. Just a couple photos and my contact info.

Who edited the images? 
I edited the images.  With these printed promos, I try to highlight some commercial work as well as some personal work.  In this case the commercial photo was a portrait of Ice Cube that I shot for People magazine. The personal was a photo of a falcon I shot for an ongoing series of animal portraits. 

How many did you make?
 I made 500 which mainly goes to magazine editors and a few reps. 

How many times a year do you send out promos? 
I try to send out two printed promos a year in conjunction with a couple email promos.