The Daily Promo – Christopher Stolz

- - The Daily Promo

 

Christopher Stolz

Who printed it?
Newspaper Club printed it, they did an excellent job and even reached out to me before they printed to double check print quality. I really like the ease of use they provide.

Who designed it?
I got input from my graphic designer friend but this is my first paper so I designed it myself. I used one of the basic templates provided by Newspaper Club to keep it simple. I wanted the promo to feel like an old paper you’d pick up from a paperboy.

Originally, I tried to do small postcards, but my designer friend told me, “you’re a big man, you need a big paper,” so I listened to that advice.

Who edited the images?
I wanted to show the work that I’d want to look at in a newspaper, so I edited the images myself. These are very personal images to me. I really enjoyed making them and they’re kind of raw, imperfect. They have a feel to them that I want in all my images.

How many did you make?
I made 100 prints, they went a lot quicker than I thought they would. I’m going to shoot for 300 next time I make a promo this size.

How many times a year do you send out promos?
I plan on sending out bi-annual promos this year and eventually quarterly next year. I like the idea of issues.

Heidi Volpe

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