The Daily Promo – Brian Lowe

- - The Daily Promo

Brian Lowe

Who printed it?

I printed the images on Hahnemuhle Fine Art Rag paper in my studio. I really love the feel of this paper and use it in my printed portfolio. I also printed my contact info on the back. I didn’t  want my name to interrupt the print. 

Who designed it?
I did. After a lot of research, and also scanning multiple formats on @aphotoeditor’s insta. I ultimately decided I wanted this  piece to feel more personal in hopes that you would want to keep a print or two. 

Who edited the images?
I did.  Selected prints were sent to editors, creatives and art producers of work that I want to get hired more to do. Portraits & active work. 

How many did you make?
100 boxes. 8 prints each. 

How many times a year do you send out promos?
1 big printed piece a year, that goes out to everybody for the past 3 years + selected prints to existing and potential clients every quarter. About 8 to 12.  

Who made the box for you?  
Design Aglow  a company out of  Canada made the box and Template cast with my font & name.  

Heidi Volpe

There Are 1 Comment On This Article.

  1. Good article, beautiful box and nice photography!

    When I had more $ I used to send out hand-printed artist’s books to museums.

    Here is an example of a smaller one.

    The big museums would get ‘Portfolio 50’ , smaller museums would get ‘Portfolio 15’ or ‘Portfolio 25’, printed on Hahnemühle Fine Art Baryta. Generally speaking, the photo curators would just trash them. It is sad, but that is just how it is in a world of 2 billion cell phone cams. BTW…I wasn’t trying to sell photos, I was just looking to donate photos to the collection.

    Now I just send out RPPC’s printed on Baryta paper and mail a few hundred a year. That is all my budget will allow for.

    Here was the postcard I sent out January 20, 2017.

    Out of a mailing of 150 postcards I may get 3 or 4 responses of ‘thanks, but no thanks.’

    One thing to consider is the calendar of mailing your promotions. The year end holidays is generally terrible. I used to cut off early November and not start back up until later January / early February. Same with summer, people going and coming from vacations and do not want to be bothered.

    Good luck with your promotions!