Who printed it?
Who designed it? –
Who edited the images?
How many did you make?
100. Each booklet is 22 pages. The inside pages are recycled paper and the cover has a matte, soft-touch finish.
How many times a year do you send out promos?
2-3 times a year
Are you booklets seasonal?
When we decided to create this small booklet for a promo, we went into the project planning to do a small series. We have done three booklets, Fall, Summer, Winter/Spring. It was fun to think about the booklets in a series and to tailor the work to somewhat represent the season. We did a small run with the intention of really targeting our audience with this special piece. We had great feedback, one being that people have kept the books. We hoped that they would stay with people and create a little visual library of the work.