The Daily Promo: Michael David Wilson

- - The Daily Promo

 

Michael David Wilson


Who printed it?
It was printed through School Paper Express.
A great company in Upstate New York. Their website has a vintage 1997 feel, but the customer service and turnaround is out this world! 

Who designed it?
I designed it with a minimal knowledge of Indesign.  

Who edited the images?
I did the editing but had lots of feedback from my partner and friends about how it flowed.

How many did you make?
It was a print run of 700. 

How many times a year do you send out promos?
I am trying to get two printed promos out a year and a monthly email promo. I am trying to target clients that I feel my work might be a good fit for, or clients that I would love to work for, rather than large email blasts. I’m testing this theory this year, we’ll see how well that goes. 

Was there a connection to Maine logging and newspaper for this project?
This series was photographed for a show at the Press Hotel in Portland Maine. I was trying to do a project that spoke to both the history of Maine logging and paper manufacturing as well as the historical nature of the press hotel building as a former newspaper printing hub. This promo was designed in part as a take away from the show and to send to prospective clients. After the promos were printed I made some phone calls and found that likely the paper stock for these was produced, in part, from pulp sourced from Maine timber. Which means some of the woodsmen in this promo may have cut the wood for the paper their portraits are printed on. I felt like that really brought everything full circle.

Heidi Volpe

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