The Daily Promo – Walter Smith Photography + Motion

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Walter Smith Photography + Motion


Who printed it?

It was printed by Innovation Printing in Philadelphia. They always do a wonderful job. we’ve been working together for 10 years on promos.

Who designed it?
Designed my Marco Chavez at TODA. 15 years and counting working on promos together. The 3rd in a “self-published” series is already in the works.

Who edited the images?
Edited by Edward Buerger, my agent at SIDECAR as well as Marcos and myself.

How many did you make?
1200 cards of each.  5 total.

How many times a year do you send out promos?
Every two months give or take.

I noticed you wrote me a nice note, did you do this for everyone?
We completed this series of promo cards to go out between the larger self-published promos. I wanted the cards to have a lot of white space so that I could write notes to folks.  Out of 1000 that are mailed I write notes to approximately 400 people. My hand still hurts. I think it important to acknowledge people with something other than an email.  Something funny…something honest. I try not to be a name dropper unless someone asks about clients. I feel like that’s a lot of what social media is these days…..LOOK AT ME…LOOK AT ME! To support the promos and  the newly printed portfolio I’ve been going on as many targeted appointments as possible. Many with people that are familiar with my work…current clients…past clients…people that I’d just love to meet for no other reason than they do beautiful work. So far 25 agencies and approximately 50 creatives. What I’ve learned from these appointments is an article all its own!

Heidi Volpe

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