Who printed it?
Prestone Printing in Queens, NY printed the piece.
Who designed it?
Catherine Gray– an amazing creative director who splits her time between New York City and London.
Who edited the images?
Catherine and I worked on the image edit together. I’ve depended on a group of friends, as well as hiring photo editors to help with image edits, who generally have an editorial background. This was a bit different for me, in that I worked with someone embedded in the advertising world who’s not a photo editor by trade. I really loved her perspective on my work, and since I’ve been meeting with lots of agencies, it made perfect sense to work with her.
How many did you make?
How many times a year do you send out promos?
In the past, I’ve sent out small promos 4-5 times per year, but this promo is much more substantial (and costly). With that said, this will certainly be my main promo for the year, marketing to a very specific group of people. I plan to follow-up with some more simple promos as well throughout the year.