The Daily Promo – Andrew White

- - The Daily Promo
 
Who printed it?
I printed this piece as well as my print book at Soli in Kansas City. They’ve always been good to me, and guided me through paper stocks and printing processes. Added bonus that I can pedal from the studio to check out proof sheets, and they let me bring my bike inside.

Who designed it?
Gage Wente at RW2 and I designed it. We wanted different dimensions than an internet printed 8.5 x 11 book so that it had more impact, but close to it to capitalize on shipping and envelope costs. It ended up being a taller format based off the cover option that worked best.

Who edited the images? and did the pairings?
I edited the images with input from Lyndon Wade of The Wade Brothers. My work is split among sports, music, and portraiture, and all needed to be represented evenly. Similarly, I made sure there was a good mix of advertising, label, editorial, and personal work.

How many did you make?
I printed 250. 100 went in the mail, 50 were handed out in person, and the rest are on hand for leave behinds or for new contacts that come up.

How many times a year do you send out promos?
This piece is pretty comprehensive of my work from the past 18 months so I don’t imagine I’ll do another like it till next year. But I plan on sending out specific project promos. I just wrapped a book for the Nashville Visitors Bureau, so I’ll do a piece with those images around mid-year. And I’m directing a live action sports project which I’ll do an accompanying marketing campaign for.

I had this piece set to release in December, but held off until January. Didn’t want it to get lost in holiday party hangovers, better to land on desks when work ramps up and budgets are fresh. Here’s a digital version to check out. It’s a not as cool as the printed version but at least I’m certain the mailman won’t lose it!

Heidi Volpe

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