The Daily Promo: Sam Zide

- - The Daily Promo
 

Sam Zide

Who printed it?
The portfolio piece was printed by GSB digital in Long Island City. Their print shop was located above our Macy’s photo studio, I took a tour of the facility and got to know the designers. They do a lot of commercial catalogs, but have passion for working with artists for portfolio pieces. I thought they were perfect for this larger piece.
Who designed it?
The piece was designed by myself, but was shown to 3-4 designer / art directors for feed back on the entire process. Working in the Macy’s studio was great resource for talent, a few of the freelance Senior Art Directors sat with me through out the process.
Who edited the images?
The edit was made myself and one Art Director I work closely with, I thought it best to get direction from one source, whose work I admire. We sat down daily over a weeks time, and edited the images down to the ones seen.  I did all the retouching and color balancing

How many did you make?
Only 25 were printed at this time. I like the idea of keeping the run very small on this larger promo piece, and sending them out numbered and in series.
My wife and I just made the move to Oakland from Brooklyn, I have been on staff shooting for Macy’s the past 2 years full-time. Before that I was freelance working mainly in NYC for the 10 previous years. I tried to send out promos twice a year, now I need to get back in the swing of things, and would like to send out quarterly postcard pieces, with an annual large piece showcasing the years work to a much tighter pool of clients and friends. Going from full-time to freelance while moving across the country is quite an undertaking, but I pan to have my next card promo out and new website relaunched in early February.
What inspired you during your creative process?
While I was putting this piece together, I was listening to Leonard Cohen a lot, He has a lyric from his song Famous Blue Raincoat were he says “I hope you’re Keeping Some Kind of Record” The lyric just stuck out to me while editing through the images. The images shown I feel represent a very wide gamut of my work, while I might want my next book to have a more specific theme. So I thought that name for this book was a perfect fit.

Heidi Volpe

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