Who printed it?
Blurb printed the promo piece. What is nice about this is that you can order as many or as little copies as you need and then of course reorder without any sort of minimum requirement.
Who designed it?
The talented group over at Curious & Company – I had a great time working with them.
Who edited the images?
I edit all of my own images as far as color and touch-ups. For this promo I gave the designers a collection of my favorite images with notes on which ones I really wanted to be highlighted in the book and they curated what went on the pages.
How many did you make?
I made 100. I have mailed about half and the rest I hand out to perspective clients in person when we have our initial meeting.
How many times a year do you send out promos?
This year I have sent out two. The first promo I made in 2016 was an editorial one focusing on my food and portrait photography and then I decided to make this one which featured my wedding photography work.
I loved the concept of using popular song names with the photos. I thought it was sort of a whimsical combination and perfect for the collection of work I was featuring. Another piece of this promo that I love is the mailing label. I wanted it to stand out right away if you were sorting through your mail and I think it achieves that. I used one of the images that Palm Press turned into a greeting card in their 2016 Wedding line for my personal note; I thought it was a fun fit.