Ryan Geraghty

Who printed it?
I had my promos printed though Moo. I made test prints through a couple different vendors, but Moo seemed to have the best color and paper quality.

Who designed it?
The promos were designed by me. It’s important to me to keep a simple design that focuses on the images and my style of work. I like to shoot food clean and messy, and I wanted to keep the theme of the promo consistent from front to back.    

Who edited the images?
I did the editing myself, but I always have my girlfriend look over most of the work I send out. Having a second opinion is invaluable when looking at my own images for a long amount of time, and she is incredible at catching any small detail I may have missed. In my personal work editing is very light, mostly color correction and contrast adjustments. The bulk of the work is done with styling and lighting before the camera is even turned on.      

How many did you make?
I had about 30 promos printed up but only sent out 12 in total. This is actually my first time sending out any kind of promotional material, so I really wasn’t sure what to expect in terms of feedback I would receive.      

How many times a year do you send out promos?
Going back to the last question, this is my first time sending physical copies of promotional material to anyone. I mostly promoted myself online while getting my degree. Now that I’m beginning my career, I’ve talked to established professionals I respect who advised me to get my work out there. I’m hoping it will land on the right desk.