The Daily Promo: Kyle Johnson

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Kyle Johnson

Who printed it?
This piece was printed by the incredible team at Blanchette Press in Vancouver B.C. This promo is the second piece I have printed with them, going with well respected offset printers sets a high bar for quality.  I had the pleasure of going up to B.C and directly working with owner Kim Blanchette on our press day. It was interesting to see exactly how the analog process works and the subtle changes Kim would make to get the best images possible. He told us “Our goal is to create 3 dimensions existing within 2d space”. I truly think the difference in offset vs digital quality is worth the extra cost and most professionals in the industry appreciate the print quality when looking at the piece.

Who designed it?
I teamed up with the designers at Shore (www.madebyshore.com) for this promo. We had worked on a similar print promo last year together and decided to keep the design similar referencing last years piece yet changing some things on size, color, etc.. Joe & Julian have become close friends over the years and they have a good feel for my aesthetic as a photographer.  I like how they use design elements that feel consistent with my style. It’s not “over designed” and allows the photography to be the focus.

Their passion for design and creating a quality print piece is another reason our collaborations have been successful. They know that although I might not be their biggest client, I share a love for quality and the final piece will be one we are both proud of and that I am willing to invest in. I have to thank them for also finding the interesting paper stock we used on the “faux cover” as well as the addition of white foil lettering for such a clean finish.

Who edited the images?
The initial edit was done myself. I had some favorite images that I knew I wanted in there. I did however work with my agent Maria Bianco before finalizing the piece. I really enjoy the editing process with her. I think personal promotion is a great chance to re-visit shoots from the past year and find some hidden outtakes that may of not made the final story. Pairing unrelated things you wouldn’t expect can make a great overall piece. Maria has a real talent for editing and helped me pair of some of my favorite spreads. I also think its important to mix some personal work with things from jobs. It shows photo editors and art buyers the images you truly love to make.

How many did you make?
I decided on making 500 for this piece. The price for offset printing isn’t cheap and you often do save money if you get a lot made, however for a special piece like this, I wanted it to be limited and directed at specific clients. I didn’t need to spend too much money sending it to tons of people who don’t make sense for my work.

How many times a year do you send out promos?
I try to do one special high quality promo book piece like this one, as well as a few smaller postcard type mailers throughout one year.

Heidi Volpe

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