The Daily Promo: Daniel Dorsa

- - The Daily Promo

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Daniel Dorsa


Who printed it?
The cassette tapes were made by MilkTape, I printed the J Cards myself, and the business card was printed by Mama Sauce.

Who designed it?
A long term friend of mine, Devin Jacocviello, designed the tape as well my business cards.

Who edited the images?
I edited the images myself.

How many did you make?
I made a limited run of the thirty.

How many times a year do you send out promos?
This is my first promo ever so I’ve only mailed out one a year!  I plan on sending out promos twice a year though.

How did this promo idea develop?
I decided to create this promo for a few different reasons. First off, I love music and have loved it since I was young. I would create mixtapes of the radio and share them with friends. Once CD’s and downloading became prevalent, I was making tons of mix CD’s for my friends in high school and would always be having new music bump in my car. Without really realizing it, it was my first form of creative expression.

While figuring out what type of promo to make, I was a bit unsure the best route. I was considering making a zine, but I felt like people may not really pay attention to it if the work didn’t speak to them directly. I wanted to make something a bit obscure so that people would give my work a chance, but also practical. My roommate suggested I make vinyl records and send those with a zine, but there was no real concept with that. That suggestion though got me thinking of something relating to my love for music and after some research, I found these tapes. It was the perfect blend of something practical, interesting, and personal. It took months for me to actually receive the tapes, but it was well worth it.

Heidi Volpe

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