The Daily Promo – Ryan Young

- - The Daily Promo

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Ryan Young


Who printed it?
I had this promo printed by a family-owned business in Anaheim called, Quality Graphic Services. They work on projects ranging from books to posters. Between emailing and a face-to-face meeting, they were amazing to work with.

Who designed it?
The design was done by Shannon Ritchie. We worked on it for about 2 months. My aim was to make something that could be folded and kept as a collection of images, or hung on a wall. I selected 2 images that worked as posters, then built around those 2 with images that worked together

Who edited the images?
I made the final edit, but had a lot of help from Shannon and my agent, Maren Levinson. As much of a struggle as it was, I really enjoyed the process. The final stages of editing consisted of removing photos as opposed to adding more. Once the images had enough room to breathe, it all fell into place and made sense.

How many did you make?
I made 1000 and have sent out about 600 so far. With offset printing, the price difference between 500 and 1000 wasn’t much so I decided to go with more.

How many times a year do you send out promos?
Every year has been different. It really depends on what kind of work I want to share and what I can afford. I try to send them at least twice a year.

If there is some sort of interesting backstory?
I scrapped 3 other promo designs before committing to this one. I went back and forth between designing a promo focused on a specific body of work and a collection of my favorite images. I ended up going with a combination of personal and commissioned work made in 2015. 

 

Heidi Volpe

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