Design Director: Chris Dixon
Photo Director: Susan White
Photo Editor: Ron Beinner
Photographer: Sam Jones
Set Design: Matt Davidson
Producer: Carol Cohen
I have to ask the obvious, is that a set?
Yes. We built that set for the shoot. We carefully measured the elephant’s width and height, then created the set just four inches bigger keeping in mind the proportions of the magazine spread, where the gutter fell; it was all calculated out ahead of time.
How was the elephant, was she easy to work with?
Tai was a 46 year old and very intelligent. She arrived with her wrangler and our adjustments were very subtle, like parallel parking a car, moving 3 inches here and there, she was responsive and so easy. A situation like this can be fraught with peril as you can imagine, thankfully it was a great day on set.
How did the talent react when you talked about shooting him with the elephant?
I knew from working with Bradley on the Hangover posters that he loved animals, that put me at ease. Once we brought her in, they spent time connecting and getting comfortable around each other. Of course the wrangler was always there to watch over, that said Bradley was comfortable and trusted her enough let her wrap her trunk around him and lift him over her head.
How did you explain the shoot to talent and the magazine?
I didn’t. This clearly goes against conventional wisdom not to tell talent you plan on shooting them with a six ton elephant but I thought telling someone about the picture ran the risk of this idea getting shut down.
We all see images in our mind when something is described, that’s uncontrollable.
Once a visual is stuck in someones mind whatever it may be, it’s difficult to have them see what you see or alter it. Our own visual catalogue comes into play, and everyone has a different reel.
Past experience has taught me to show people rather then try to explain. We went ahead and had the entire set built, rented the animal and then when talent walked in they saw exactly what was going on. If for some reason Bradley shut down the idea, the worst that could happen was VF rented an elephant for the day. As I said earlier, I knew Bradley liked and connected with animals, I simply focused on that.
I’ve developed a strong relationship with the magazine. Here I had this great opportunity to create a unique image, it’s not often those projects roll around, so when the resources and creative freedom present themselves, you make the most of it. The magazine trusts me, which is a great position to be in, what really underscored our relationship was me suggesting to them this is a black and white photo and they agreed.
When I shot Martin Short with the cats I remember how highly trained animals can be. For that shot the wrangler could signal the cat to pretend he was peeing. Knowing that, I asked the wrangler to direct her to curl her trunk and open her mouth as if she was going to trumpet, that detail takes the photo to another level with Bradley sitting there looking rather annoyed.
How much time did you have for this shoot?
We had a day of set building and a prelight day, the actual shoot day was about six hours in total; Bradley had a hard out at noon. Originally we were going to shoot this in NYC, we had a full day with talent shooting in Central Park, then the shoot switched to LA. That change of plan gave me time to come up with this new idea. I had a week to get the set built, fully comp up the idea and get creative approved with the magazine.
My team arrived on set at 4:00 am, Bradley came at 6:00 am, and we wrapped on time. I was pleased to have such commitment on his end to come that early and dedicate himself to the shoot. It’s not often things align like this, it’s great when the opportunity arises. It’s all about knowing when everything is there for you to make the best picture possible and there’s no excuses of why it didn’t turn out the way you wanted.