We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.firstname.lastname@example.org
Anonymous Art Buyer: I nominate Tobias Hutzler. He has gorgeous work and he is so hardworking and humble. I think he is going to be a star some day! He also has some amazing video work on Vimeo.
How many years have you been in business?
I have been shooting professionally for 3.5 years, but I have been photographing since I was 13, inspired by the work of the German Becher school, Bauhaus, Pop Art and Cubism. I am very interested in illustration, film art, painting and contemporary culture.
Are you self-taught or photography school taught?
I studied photography at some of the best universities in Europe before receiving my MFA in the US on a Fulbright scholarship. That said, my work has also evolved through experience—learning by doing, constantly pushing the boundaries and experimenting in finding new ways. I learned to think outside the photographic box through things like studying film and contemporary culture in all facets.
Who was your greatest influence that inspired you to get into this business?
My greatest influence was traveling around the world. At an early age, I became very curious about the world and started backpacking throughout Europe, then Africa and Asia. Photography helped me to process all these experiences with different cultures worldwide. I crossed the Sahara and traveled in very remote corners of the world. Through photography, I was able to understand, communicate and tell stories.
How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I don’t shoot to be noticed or hired, but to create work that is new and significant. Inspiration is everywhere. I want to introduce new ways and perspectives and make visible what’s hidden. I want to photograph what we all have in common, to find something universal that we can all connect with. This is really a magical thing and so essential.
There is so much that goes into an image: the light, time, composition and intention. Photography to me is more asking questions rather then looking for answers. I am grateful for every opportunity to collaborate with creatives and to go out and shoot exciting new work.
Do you find that some creatives love your work but the client holds you back?
Every project is a collaboration. Art directors are creating great ideas. I am there to help the process come together as smoothly as possible. I’ve been fortunate to work with great art and creative directors. Recently, I had the chance to work with a wonderful creative director at Sony. The creative director was so open to my ideas; it was a dream collaboration.
What are you doing to get your vision out to the buying audience?
Shooting editorial is a great way to get my work in front of potential advertising clients. Editorial is also a great way to work with interesting people and explore fascinating subjects with a great creative process and freedom. One week this year, for example, I was photographing large crowds in an unexplored area in India, and a few days later, I shot a cover in the Californian desert, in moonlight.
Personal meetings with clients are also very important to me. There is nothing better then a one-on-one and getting a feel for who the other person is.
What is your advice for those who are showing what they think the buyers want to see?
You must create your own market. You must develop a true self.
Who needs a copy of a copy of a copy?
As a photographer, I think it is very important to be able to come up with new ideas, perspectives and solutions. This helps the creatives produce something original and unique. And that’s everybody’s goal, isn’t it?
Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Yes. This is the most important part of my work. I am constantly shooting, pushing the boundaries, exploring, challenging myself and working outside my comfort zone.
How often are you shooting new work?
At least weekly. If I’m not shooting, I am thinking about a new way, researching, planning or developing a concept.
In 2013, Time magazine debuted my short film “Balance,” which was produced with cutting-edge technology, It started as a personal project and soon went viral. Many millions of people around the world have viewed it, and it inspired an international ad campaign. For me, personal work is essential to growing as an artist as well as attracting new clients.
Tobias Hutzler presents subjects in striking new ways, possessing a distinct point of view that has attracted advertising and editorial clients including Honda, Hyundai, Titan watches. He studied photography at some of the most prestigious schools in Europe and received his MFA in the US. He is a Fulbright Scholar and recipient of the prestigious DAAD and European Union fellowships. His work has received numerous international awards and he was named one of PDN’s 30 photographers to watch. “His pictures are both consistent and filled with surprises,” legendary director of photography Elisabeth Biondi wrote of Tobias’ images. As an image maker Tobias captures the pulse of our constantly moving and contemporary culture.
He is a regular contributor to The New Yorker, The New York Times Magazine, TIME magazine and has been called “visionary” by AD Magazine and “one of the most exciting new artists working in photography.”
He is based in New York City and represented by Stockland Martel.
represented by Stockland Martel
New York studio:
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information. Follow her@SuzanneSease.