should I take this thing seriously?
Yes! Much like our stance on copyright, PPA takes the position that all intellectual property rights should be respected. Whether we like it or not, this patent has been issued, and photographers are encouraged to follow the law and to avoid replicating the process outlined in the Patent’s claims.
That being said, PPA is monitoring the situation to ensure that Amazon’s attempts to protect its patent do not overreach in ways that are detrimental to the photography profession as a whole. If you are contacted by Amazon or a law firm representing them with a cease and desist demand, please contact PPA’s Customer Services… immediately. PPA takes this matter very seriously and we will help where needed.
via PPA Today.