In addition to all the stuff I just told you about, I also managed two still shooters, shooting exclusively for Air Jordan’s Instagram. So obviously, with social media – Facebook, Instagram, Twitter, Google+ and everything that’s out there – there’s a lot of demand for content. A lot of people do use stock imagery, but by doing a better job curating your content, your brand can have a voice. You do start seeing a lot of brands are starting to do a better job of this, and actually producing original content. It’s a necessity.
Amy Yvonne Yu works, Content Producer at AKQA