In addition to all the stuff I just told you about, I also managed two still shooters, shooting exclusively for Air Jordan’s Instagram. So obviously, with social media – Facebook, Instagram, Twitter, Google+ and everything that’s out there – there’s a lot of demand for content. A lot of people do use stock imagery, but by doing a better job curating your content, your brand can have a voice. You do start seeing a lot of brands are starting to do a better job of this, and actually producing original content. It’s a necessity.
Amy Yvonne Yu works, Content Producer at AKQA
2 Comments
Perfect example is http://instagram.com/adrianneho with the most amazing shots for Nike brand.
[…] distribution of professionally-created brand communications. We’re starting to see companies hire photographers at professional rates to produce needed images. There are plenty of news stories that illustrate […]
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