Photo Director: Sarah Rozen
Fashion Director: Jacqueline Azria
Creative Director: Theresa Griggs
Photographers: Williams + Hirakawa
Heidi: What made you choose Palm Springs for location? East coast long winter?
Sarah: We wanted something dramatic and a little Mad Max feel so we originally looked into this cool dam but couldn’t permit that. Then our Fashion Director, Jacqueline Azria, who is French happened to remember always loving the windmills on the drive to Palm Springs.
Did you have a studio day and location day for this?
We actually set up a little studio in the Parking Lot. We shot the on location shots first and then the studio stuff.
What about W+H made you choose them for this shoot?
I have shot a fashion story with Williams and Hirakawa almost a year before in Alaska and had loved the photos. And had been waiting for the right story to use them again for. I liked this one for them because it was completely different than the previous fashion story. They are really good to work with and the results are always stunning.
What makes you stick a mailed promo on your wall? I’m sure you get a flurry?
Something has to grab me. Usually it is different or drama in the narrative. Can’t just be the same old same old.
Are you partial to female photographers? Meaning does gender ever play a role for your projects?
It depends on the story and depends on the subject. I really just try to match the right photographer for each story.