Caving Out A Viable Value Proposition In A World Drowning In User Generated Content

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Even though the use of the Fire hose does not replace the use of professional photography, it will certainly divert money away from it. I believe that it will take a while for companies to understand the best way to get a proper mix of UGC and PCC (Professionally Created Content, to coin a term.)

via The Fire Hose | The DAM Book.

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  1. I just stepped out as a full time photographer this year, and even though I have heard nothing but worried photographers in the past, I have found that there is more than enough work out there if you just go after it. I am actually surprised how much work there is out there. UGC will definitely replace some part of the professional work, but isn´t the need for visual content also growing? That´s your take on that?