We all know that all photography is fiction: as a photographer you make choices, which influence the photograph enough for it to be more of a fiction than a fact. That’s photography for you. That’s just the way it is. But the photojournalist’s task, no actually the photojournalist’s duty is to minimize the amount of fiction that enters her/his photography. We are quite aware of the problem in the news context – this is, after all, the context where the problems with image manipulation come up regularly – so we expect photographs in this context to be as truthful as they can be. The problem with Instagram/Hipstamatic in this particular context is it adds a huge amount of fiction to photography, simply by its aesthetic.