Still Images In Great Advertising, is a column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.
I came across Marc Philbert’s campaign for The Harvey Nichols Sale on Ads of the World and loved the vibrant look of the images mixed with the funny positioning of the talent. I reached out to his agent, Cailtyn Boucher of Made in Paris. She was wonderful in getting my questions to Marc. Thank you Caitlyn.
Suzanne: I can see from your website the palette in some of your fashion shoots? But the humor from ads from Bourjois and AXE. But these ads pushed it even further. How much did the agency allow you to take this campaign?
Marc: Well it was the client’s request to go that far, then it had to be done sharply…so that it wouldn’t look ridiculous
Suzanne: Models always want to look beautiful. How did you get the models to distort their faces so perfectly?
Marc: They were aware of the concept and chosen for that. Plus they’ve got a good sense of humour and it’s not necessarily that they all want look beautiful… they are clever and most of them understand that it’s a job to be able to act differently
Suzanne: Since this campaign is so brilliant, how has it changed your commercial career?
Marc: Not so much I confess and it’s difficult to know sometimes why you are chosen.
Paris-based photographer Marc Philbert is a graduate of Louis Lumière University, France, clients include ELLE, GQ, Marie Claire, Glamour, and Vogue.
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