I think everyone is feeling the same thing about 2012, “time to go kick some ass” and I wanted to point out a couple posts that I saw from the end of last year that I know you will find helpful. Before I do that I want to emphasize my own commitment to finding and reporting on success in media and photography. Being unsuccessful is easy. Lets look at and talk to people who are having a career in the middle of the information revolution. And lets not get hung up on the path they took to get there.
I have two pieces of advice for you to begin 2012. Go to this wonderful list of business books and pick one out (http://personalmba.com/best-business-books) to read. Don’t worry about reading it cover to cover or memorizing everything or taking notes. This is not college. You’re in a unique position of owning your own business. You can discover an idea or principle and put it into action immediately and move on. It’s an awesome position to be in, so take advantage of it. One of the books I read last year was “Blue Ocean Strategy” and learned that all things being equal between two competing companies the only thing left is to do is lower your price. To avoid this Red Ocean scenario, get rid of something others find valuable and use that time/energy/money to create something nobody else has.
The first post I found comes from Luke Copping and is titled Lessons For 2012:
Stop hanging around people who have given up
I see it all the time on blogs, on forums, at industry events, and any other place that photographers and creatives might gather en masse – an overwhelming sense of negativity that pervades this industry like a virus. What the finger of accusation is pointing at seems to change weekly, and complaints about clients, rates, technology, MWACs, pro-sumers, students, the internet, micro-stock, and the economy all start to sound the same after a while – a jumble of depressing but comforting noise that can suck you in and have you spouting the same rhetoric back at others. But, if you listen to that noise long enough, one crystal clear idea starts to creep through – that this is ultimately about blame. The underlying mantra behind so many of these complaints can often be reduced and simplified to one statement; “This is not my fault, this is caused by something beyond my control, so I do not have to act to fix it.” This kind of thinking may bring some small amount of cathartic relief, especially when joining in with the masses collectively laying blame on something else, but it will do absolutely nothing to remedy the situation.
I am so over it, and I don’t want to be part of that culture of excuses.
That is why I am so grateful to have made a conscious decision over the last year to surround myself with people so against this type of hive negativity that the idea of giving up and giving in is completely alien to them – either because of their unrelenting positivity, or their indefatigable passion pushing them to take actions that they believe in to find answers to their problems.
And, this gem from Leslie Burns titled “10 Things to do for Your Biz in 2012 (the gloves come off).”
Forget about old selling tools like “elevator speeches.” Look, no one gives a shit who you are or what you do when you shill.
Fuck SEO. Seriously, unless you are shooting weddings/portraits and/or your work is specifically related to your geography, fuck it (and even for those of you who do weddings, etc., don’t spend too much time at it).
Get out of your office/out from behind your computer and interact with people. Social media is a form of connection but it’s a weak one. You want to get work, you need to meet people in real life.
Go check it out (here). It’s plenty incendiary and a great way to get in a kick-ass mood. I wish everyone “success or die trying” in 2012.